Agency Shifts: Wins, Losses & Accounts in Review

Agency changes signal a shift in thinking on the part of an advertiser, and an opening for media and marketing sales professionals who position themselves just right. To help you ride the most recent wave of key agency changes and accounts in review, we’ve rounded up ten of the UK’s most notable changes in the last month, with opportunity analysis courtesy of Winmo’s in-house prospecting publication, DailyVista.   ACCOUNTS ON THE MOVE Advertiser: Asics | Agency: OMD | Assignment: Consolidated global media DailyVista Details: After the Japan-based athletic equipment company completed an internal restructuring last year, it appears the ripple effect has expanded outward, with the brand consolidating global media duties with OMD. Seller Tip: While the Asics account team at OMD is still being staffed (Winmo users click here to follow this account), agency-focused sellers should be ready to strike. As far as targeting, take cues from the global “It’s a Big World. Go Run It” campaign recently created for Asics by Omnicom sibling 180 Amsterdam. The effort focused strongly on print, outdoor, social and events, with an emphasis on health, entertainment and sports-focused ad destinations. Asics Contacts: CEO Asics EMEA; Marketing Manager – UK & Ireland   Advertiser: The Money Shop | Agency: JAA | Assignment: Media buying & planning DailyVista Details: The Money Shop, part of DFC Global Corp, has awarded its £1.8m media account to JAA without a review. Seller Tip: Keep in mind that The Money Shop, like other DFC Global brands including PaydayUK and Express Finance, targets consumers in need of quick cash and short-term loans: young parents, baby boomers in need of funds...

List Partners Inc. Opens Access to UK’s First Social Prospecting Network – WinmoTalk

For Immediate Release 25 April 2016 – List Partners Inc. has opened access to its anonymous new business community forum, WimoTalk, inviting media and marketing sales professionals across the U.K. to begin trading leads, contacts and insight with their peers. “The moment a user logs into WinmoTalk, they gain access to an expanded network of professionals willing to share their knowledge of Britain’s top advertising accounts,” said Dave Currie, President of List Partners Inc. In addition to connecting new business professionals, the community is backed by LPI’s internal research experts, who monitor threads for accuracy and relevance.   WinmoTalk, the first community of its kind in the United Kingdom, is an extension of LPI’s newly launched full-scale sales intelligence tool, Winmo. The broader Winmo product provides an all-in-one prospecting solution, one that empowers users to identify decision-makers and generate leads with advertisers and their agencies. An evolution of veteran platform The List Online, Winmo introduces enhanced search filters and enhanced relationship mapping to pave a clearer path to qualified marketing budgets. “Winmo is the only platform that serves sales professionals with intelligence on companies, decision-makers and why to engage them,” said Currie. “We’re empowering teams to be more strategic with their prospecting, helping them to close the sales gap to win more business.” Its feature set relies on personalisation, with custom lead recommendations and the ability to receive email alerts when profiles of interest have changes – like new personnel or agency relationships – ultimately signaling an opportune time to connect with prospects. Now, with the combined reach of Winmo, and its new business community, WinmoTalk, sales professionals in the UK...
Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Hide Buttons