Heathrow Airport Holdings | Company Profile, Marketing Contacts, Media Spend, Brands
BAA owns and operates several British airports and is one of the largest transport companies in the world. landing fees to airlines and increasingly from ancillary operations within those airports such as retail and property.
|Main Telephone||020 8757 4470|
Heathrow Airport Holdings ContactsContacts (5/6)
|José L.||Chief Financial Officer||London|
Sample of Associated Brands
|John H.||Chief Executive Officer||London|
|Stephen G.||Marketing & Insight Online Development Manager||London|
|Modupe A.||Senior Brand & Marketing Manager||London|
|Malcolm M.||Head, eCommerce||London|
|British Airport Authority||******|
|Southampton Intl Airport||*****|
|******* ******* *********||*******||creative||unknown||present|
|******* ******* *********||***** **||media planning & buying||1999||present|
|******** *******||***** **||media planning & buying||1999||present|
|******** *******||***** ********* ******||Creative, CRM||2016||present|
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B2C Brand Marketing Opps: Heathrow taps Havas agencies for advertising, CRM
Opportunity: Digital, Outdoor, Travel, Mobile, OOH, B2C, Sponsorship.
Company: Heathrow Airport (Winmo), the busiest airport in the UK and the UK's only hub airport.
Opportunity: Ahead of a planned B2C brand marketing push planned for H1 and a big Q4 push, Heathrow has selected appointed Acxiom Corporation in September to upgrade and manage its CRM database so to directly increase revenue and improve customer experience among retailers and advertisers.
Sellers should take this opportunity to secure both Q2 and Q4 revenue, while those with a heavy business traveller and AB socio-economic audience would have the most advantage. Carat London handles the media account.
The following was originally published on 7 Dec
Media Spend: Historically, Heathrow has spent the most during Q3 and Q4, typically higher travel/tourism periods, but the airport spent more during last year's Q2 than the prior year's Q4, its heaviest spending period all of that year. In other words, Heathrow spent a total of £5.5m in annual media spend in 2014, according to Nielsen, and spent over half of that (£3.7m during Q1 and Q2) last year before even hitting its heaviest spending periods (typically Q3 and Q4). Outdoor and press are the largest types of media tracked by Nielsen.
Executive Shift: Last year, Heathrow gained Head of Marketing & Brand Rebecca White, formerly with Avis Budget Group, and saw the promotion of Head of Commercial Marketing and Planning Kylie Andrew, previously head of digital and pricing.
Target Audience: A recent OMC survey showed that 46% of business travellers are from AB socio-economic group and that business travellers are key decision makers in every area of spend within their company. Furthermore, 85% of passengers enjoy airport advertising and 85% of passengers are open to finding out about new products and services at the airports.
Currently, UK's top airport advertisers include some of the following, which names have been linked to recent DV articles: Gucci.
Digital Breakdown: According to Moat UK, 56% of Heathrow's display ads run last year were run directly through the publisher, as opposed to through an ad server or exchange. There was a total of 784 destinations (<1% mobile) with key publishers spectator.co.uk, workingmums.co.uk, economist.com and politics.co.uk. Heathrow ran a total of 72 standard, 29 high impact and 2 video ad(s) between 01 January and 30 November last year.
While this is a fairly small number compared to other digital advertisers, Heathrow has more than doubled what it ran during the same period the year before.
Sponsorship: In May 2014, Heathrow Express appointed Havas Sports & Entertainment UK (HS&E) as its retained sponsorship agency to promote its partnerships with England Sevens, USA Rugby and Premiership Rugby. The brief included creating a fully integrated activation strategy with experiential engagement, content creation, social media, digital, PR and CSR.
Heathrow Airport Holdings
Compass Centre, Nelson Road, Hounslow, London, TW6 2GW, 020 8757 4470
Ms. Rebecca White
Head of Marketing & Brand
Ms. Kylie Andrews
Head of Commercial Marketing and Planning
Ms. Claire Gatcum