British Airways | Company Profile, Marketing Contacts, Media Spend, Brands
British Airways is the national airline and flag carrier of the United Kingdom and one of the largest in Europe. The airlines flies to more then 500 destinations to the most convent airport locations through out the world. British Airways is a subsidiary of International Airlines Group (IAG).
|Main Telephone||0844 493 0748|
|Main Fax||020 8738 9774|
British Airways ContactsContacts (5/31)
|Adam D.||Chief Commercial Officer||London|
Sample of Associated Brands
|Alex C.||Chief Executive Officer & Chairman||London|
|Paul M.||Director, Communications||London|
|Katie Y.||Retail Marketing Lead||London|
|Nicci F.||Global Marketing Strategy Manager||London|
Who is the Chief Commercial Officer of British Airways?
Who is the marketing contact for Travel & Hospitality in London
What is the email of the Chief Executive Officer & Chairman of British Airways?
What is direct phone of the Director, Communications of British Airways?
Who is the Social, Loyalty agency of British Airways?
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Digital Opps: British Airways rehires OgilvyOne to social account
Subject: Digital, Social, Sponsorship, TV.
Company: British Airways (BA)
Opportunity: Re-appointed SapientNitro. Cedar, appointed to handle social this February, will continue to handle content marketing and SapientNitro will continue to work on creative technology for BA.
Sellers should look for traditional buys to continue moving towards higher ROI digital. Focus pitches on summer and winter, when British Airways’ advertising activity is highest to reach travellers.
Travel endemic sellers will have an edge but note that mobile and video has been running more on news, entertainment, health/fitness sites the last year. Media planning and buying is handled by Omnicom’s Carat, London.
Media Spend: Spent £20.3m last year, according to Nielsen. This was down from £28m in 2014. This number reflects TV, outdoor, press, radio, digital and cinema spend, but social and sponsorship (not included) are a large part of the air line's strategy.
Digital Breakdown: Per Pathmatics, BA has spent £1.8m on desktop ads thus far, generating 259m impressions. Impressions source breakdown is in the chart and top ad destinations were tripadvisor.co.uk, independent.co.uk and theguardian.com.
BA runs most of its video ads via an ad network, reaching sites including YouTube and Wikia. Mobile is run similar to desktop, favouring site-direct.
During the same period last year, BA spent about the same on desktop (85% site-direct), but had almost half as many impressions. Video ads last year favoured SSP and mobile favoured site-direct (90%).
Mr. Ivo Knottnerus
Senior Manager, Global Business Development, Partnerships & Marketing
Ms Sara Dunham
Head of Retail & Direct Channels
Mr. Matthew Knight
Head, Strategy & Innovation, Carat UK
Ms. Justyna Hodun
Communications Planning Manager