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British Airways | Company Profile, Marketing Contacts, Media Spend, Brands




British Airways is the national airline and flag carrier of the United Kingdom and one of the largest in Europe. The airlines flies to more then 500 destinations to the most convent airport locations through out the world. British Airways is a subsidiary of International Airlines Group (IAG).

Main Telephone 0844 493 0748
Main Fax 020 8738 9774
Primary Address
British Airways Plc
Waterside
Harmondsworth, London UB7 0GB
England

British Airways Contacts

Contacts (5/31)
Name Title City
Adam D. Chief Commercial Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0844 493 0748
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: British Airways Plc
Waterside
Harmondsworth, London
UB7 0GB
England

Alex C. Chief Executive Officer & Chairman London
Paul M. Director, Communications London
Katie Y. Retail Marketing Lead London
Nicci F. Global Marketing Strategy Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
British Airways ********

Agency Relationships


Brand Agency Service From To
******* ******* ********* ********* Social, Loyalty 2016 present
******* ******* ****** & ****** ****** Creative 2017 present
******* ******* ****** Media Buying, Media Planning 2017 present

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WinmoEdge

Digital Opps: British Airways rehires OgilvyOne to social account


Subject: Digital, Social, Sponsorship, TV. 

CompanyBritish Airways (BA) 

Opportunity: Re-appointed SapientNitro. Cedar, appointed to handle social this February, will continue to handle content marketing and SapientNitro will continue to work on creative technology for BA. 

Sellers should look for traditional buys to continue moving towards higher ROI digital. Focus pitches on summer and winter, when British Airways’ advertising activity is highest to reach travellers.

Travel endemic sellers will have an edge but note that mobile and video has been running more on news, entertainment, health/fitness sites the last year. Media planning and buying is handled by Omnicom’s Carat, London.

Additional Information

Media Spend: Spent £20.3m last year, according to Nielsen. This was down from £28m in 2014. This number reflects TV, outdoor, press, radio, digital and cinema spend, but social and sponsorship (not included) are a large part of the air line's strategy. 

Digital Breakdown: Per Pathmatics, BA has spent £1.8m on desktop ads thus far, generating 259m impressions. Impressions source breakdown is in the chart and top ad destinations were tripadvisor.co.uk, independent.co.uk and theguardian.com. 

BA runs most of its video ads via an ad network, reaching sites including YouTube and Wikia. Mobile is run similar to desktop, favouring site-direct.

During the same period last year, BA spent about the same on desktop (85% site-direct), but had almost half as many impressions. Video ads last year favoured SSP and mobile favoured site-direct (90%). 

British Airways 
Waterside Harmondsworth,
London UB7 0GB England
0844 493 0748

Mr. Ivo Knottnerus
Senior Manager, Global Business Development, Partnerships & Marketing
ivo.bnottnerus@ba.com

Ms Sara Dunham
Head of Retail & Direct Channels
sara.dunham@ba.com

Mr. Matthew Knight
Head, Strategy & Innovation, Carat UK
matthew.knight@carat.com

Ms. Justyna Hodun
Communications Planning Manager
justyna.hodun@carat.com