Brittany Ferries | Company Profile, Marketing Contacts, Media Spend, Brands
Brittany Ferries is a e French based ferry company. The company runs ships between France, UK, Spain and Ireland.
|Main Telephone||02392 892 200|
|Main Fax||02392 892 236|
Brittany Ferries ContactsContacts (5/8)
|Nigel W.||Head, Communications||Hampshire|
Sample of Associated Brands
|Graham S.||Group Manager||Hampshire|
|Alan W.||Yield & Database Manager||Devon|
|Dan J.||Business Development Manager||Devon|
|Christopher J.||Communications Executive||Devon|
|Brittany Ferries - Hol Rge||*******|
Who is the Head, Communications of Brittany Ferries?
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What is the email of the Group Manager of Brittany Ferries?
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Who is the Creative, Digital, Media Buying, Media Planning agency of Brittany Ferries?
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DV on media multi-tasking: Brittany Ferries Head of Marketing
As UK consumers continue to engage more heavily on mobile, companies have had to adjust their advertising and outreach in order to keep up with the digital evolution.
Take-up of smartphones has continued to increase, with half of all adults now claiming to own one, according to Ofcom Communications Market Report 2013.
Ofcom's report gave a detailed analysis of UK media usage and found that 81% Tablet owners significantly more likely than average to multi-task with other media while watching TV.
Following Group M’s display advertising expectations to reach £1bn in 2014, WinmoEdge asked the experts how the rise of tablet-use and media multi-tasking will affect 2014’s media-buying strategy.
BAI (UK) Ltd Head of Marketing Richard Price spoke about evaluating engagement:
"For the past few years, there has been a noticeable shift in search for our brand and web traffic coming via tablets and smartphones, with spikes immediately after Christmas (a time when lots of new appliances are bought).
No doubt this will continue as the range of these tablets increases and the costs decrease.
Better understanding the relationship between various channels will obviously be a great benefit to organisations & marketers – as it will enable better evaluation of engagement & help prompt customer/brand & customer/customer dialogue."
In 2012, Brittany Ferries spent £3.42 million in media and works with Yucca & Bray Leino as its integrated and media planning & buying agency.
Bray Leino is currently recruiting for several positions ranging from email@example.com