BT Group | Company Profile, Marketing Contacts, Media Spend, Brands
BT Group, headquartered in London, is a telecommunications service provider. The company operates in over 170 countries around the world.
|Main Telephone||020 7356 5000|
|Main Fax||020 7356 5520|
BT Group ContactsContacts (5/37)
|Gavin P.||Chief Executive Officer - BT Retail||London|
Sample of Associated Brands
|John P.||Chief Executive Officer - BT Consumer||London|
|Marc A.||Chief Executive Officer - EE||London|
|Zaid A.||Chief Brand & Marketing Officer||London|
|Stephen H.||Chief Financial Officer - EE||London|
|** *****||***** ******||Media Buying, Media Planning||unknown||present|
|** *****||****** **** ******* ****||Creative||2016||present|
|** *****||**********||Digital, Social||2017||present|
|** *****||*********||Creative, Direct, CRM||2017||present|
|**||*** ****** *******||Media Buying, Media Planning||unknown||present|
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Direct Media, Creative Agency Opps: BT reviews direct marketing weeks after consolidating media
Subject: Digital, Experiential, Sponsorship, Online, Social, TV.
Company: EE Limited, is a telecommunications service provider. The company operates in over 170 countries around the world.
Update (23 Aug): Creative agencies should be on alert with BT going back-to-back on reviews with it's direct marketing business now under the microscope. The merger did more than increase the marketing budget, which we should see being spent more heavily in Q4 and H1 2017. The combined business is now looking at every angle as to how it can increase return and consolidate current spend.
The direct marketing review puts Chemistry has held EE's account since 2012 and previously held Orange's. McCann Enterprise took over for Chemistry's B2B responsibilities in 2014.
Currently on the creative side, Earlier this month, BT retained Group M to its combined £160m media account but with a newly formed team between Maxus and MEC agencies called Team Connect. Based in Maxus' East London office, the 60-strong team should be active by Q4.
The following was originally published on 20 Jun
Opportunity: Following a review, BT has decided to retain Group M to its combined £160m media account but with a newly formed team between Maxus and MEC agencies called Team Connect. Based in Maxus' East London office, the 60-strong team should be active by Q4. Sellers - continue to target revenue throughout Q3- both EE's and BT's highest spending period. However, there may be additional revenue in Q4.
Be sure to also engage ahead of Q2, another big advertising period. Digital, sponsorship, TV and outdoor continue to see higher spending.
Agencies -- Zaid Al-Qassab, promoted to chief brand and marketing officer for BT Group in April, says there will not be a review of its creative accounts, but we all know that could change at any moment.
Sellers - Q2 and Q3 get the majority of both EE and BT’s advertising spend. Additional pushes should occur soon covering BT and EE departments, while digital, sponsorship, TV and outdoor continue to see higher spending.
Following the £12.5bn merger, EE’s head marketer Paul Thomas is now leading digital marketing, commercial partnerships and the multi-channel media mix as head of marketing at BT. As of April, Jo Scarlett is promoted to chief digital officer and CMO of BT Global Services. Check out all shifts here.
Media Spend: EE spent £52.8m in 2014, mostly in TV, cinema, outdoor, digital and press. BT Group spent £155.8m in 2014, mostly in TV, press, digital, direct mail and outdoor.
Merger Restructure: The merger has has led to a massive restructure, which includes separating the business into six constituent parts, creating two consumer-facing brands in the forms of EE (focusing on its high street presence) and BT Consumer (which will serve 10m households with superfast broadband, telephone, TV and mobile services).
Digital Breakdown: Per Moat, BT ran 1k ads with 3k publishers in the last 12 months. Of those, 41% published site-direct. This was in addition to 168 high impact ads and 81 video ads. Top destinations have included espn.co.uk, live.com, radioandtell.co.uk and ispreview.co.uk. During the same timefram, EE has run 236 ads with nearly 4k publishers. Of those, 41% were published site-direct. This was in addition to 2k high impact ads and 12 video ads. Top destinations have included pcgamer.com, gamesradar.com and kotaku.co.uk.
Agency Roster: AV Browne Group handles creative.
BT Centre, 81 Newgate Street, London EC1A 7AJ, 020 7356 5000
Mr Zaid Al-Qassab
Chief Brand and Marketing Officer, BT Group