BT Group | Company Profile, Marketing Contacts, Media Spend, Brands
BT Group, headquartered in London, is a telecommunications service provider. The company operates in over 170 countries around the world.
|Main Telephone||020 7356 5000|
|Main Fax||020 7356 5520|
BT Group ContactsContacts (5/36)
|Gavin P.||Chief Executive Officer - BT Retail||London|
Sample of Associated Brands
|Marc A.||Chief Executive Officer - EE||London|
|Zaid A.||Chief Brand & Marketing Officer||London|
|Stephen H.||Chief Financial Officer - EE||London|
|Gerry M.||Chief Executive Officer - BT Wholesale & Ventures||London|
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Campaigns Imminent for H1, including SodaStream, British Red Cross
Below are campaigns expected to kick off early this year. DV has been tracking these opps all of 2016 through leadership changes, strategy development and account shifts. Now is the time for sellers across all channels to go after these H1 pounds associated with hospitality companies prepping for summer travel, consumer goods, financial institutions planning for the year and food/drink.
Ms Rachel Smith
Head of Marketing
Mr Alex Caplan
Ms Jo Reardon
Group Marketing Manager at Andrew Brownsword Hotels
Ms Alexia Harper
The British Red Cross
Recently reviewed its creative requirements before imminent advertising pounds in H1. We have yet to hear who won the business, but media planning is likely coming into play. MediaCom handles media planning and buying.
Ms Jo Stone
Deputy Head of Direct Marketing
Ms. Flora Spencer
Senior Media Planner & Buyer
After hiring Marketing Director Chris Heyn, jaa media contacts as Gu Puds goes after well-off Gen X's and millennials.
Mr Chris Heyn
Mr Alex Hurley
Following a AnalogFolk won the digital content account. Sellers should engage ahead of Q2, one of EE's and BT Group's biggest spending periods. If you miss it, don't worry because Q3 is the other. Group M to its combined £160m media account but with a newly formed team between Maxus and MEC agencies called Team Connect. Based in Maxus' East London office, the 60-strong team should be active by now. We have yet to hear the leads on this account but will continue to reach out.
Mr Zaid Al-Qassab
Chief Brand and Marketing Officer, BT Group
The former Starcom remain on creative and media accounts, respectively. Saga spends the most in the first half of the year, with TV, direct mail and press making up the majority. Any sellers with a large boomer audience should have a chance to win millions in revenue though, so start pitching now!
Ms Amanda Hoskins
Ms Reham George
BA spent £14m during the first half of 2016, putting half in outdoor and just under half in TV. Another £2.5m was spent on digital during this time, according to Pathmatics. As for the agency shift, BA and Iberia's parent company International Airlines Group has called a review of its creative and media requirements, putting BBH London on the defence.
All these changes come on the heels of reporting a 4% revenue drop during its prime summer season, so expect a bigger push during the summer holiday period next year. Sellers should look for traditional buys to continue moving towards higher ROI digital. BA has increased desktop and video spending year-over-year by more than a million pounds.
Mr Adam Daniels
Chief Commercial Officer
Mr. Kimball Lucas
Brand Strategy Director
Historic Royal Palaces
As suspected, HRP has followed a The Corner had previously held the account. Digital agencies could still have a chance to win some business. Sellers should gear up for imminent Q2 campaigns and get in touch with media buyers listed below.
Ms Angie Faires
Head of Marketing, Brand & Web
Ms Alex Wood
Chosen VAI. Sellers should approach this Q1 as this is when planning usually occurs for the Q3 spending period.
Ms Marie Davies
Head of Marketing UK and Ireland
Ms Marie Oldham
Chief Strategy Officer at VCCP Media
Appointed James Dixon as head of customer marketing and CRM. He'll join Director of Brand Communications Lloyd Page, who was brought on to the Pathmatics and Nielsen data shows, the media conglomerate typically peaks spending in Q3 but H1 acts as a strong and consistent lead in. Sellers should go after revenue associated with this emphasis and expect possible TV-centric campaigns.
Mr Lloyd Page
Director of Brand Communications
Mr Robert Williams
Digital Planner, Virgin Media - Manning Gottlieb OMD
Mr John Griffith-Jones
Ms Emma Horton-Corcoran
Business Director- Evidence
Reviewing creative options ahead of new car model launches planned across Europe in 2017. Sellers should hitch a ride immediately as the pounds are sure to roll in from this new release soon after creative is complete. Suzuki consistently spends in Q1 and Q3 and recently swapped their usual channels (direct mail and radio) for an increase in digital.
Mr Sally Steward
Field Marketing Manager
Ms. Sophie Crosbie
Media Planner & Buyer
Ms Minna Philipson (based in Denmark)
Ms. Rachel Maxwell
As the airline readies for a pitch process around the New Year, Crispin Porter & Bogusky has resigned the global advertising account after three-and-a-half years. ATL and digital sellers should act now as TA typically spends consistently throughout H1 and campaigns will lift off once creative is in place.
Mr Rafet Fatih Ozgur
Global Advertising Manager
Mr Sam Fairburn
Senior Planning Executive
Mr. Kev McFadyen
Head, Brand Communications
Ms Jade Armstrong
Ms Catherine Riley
Head, Communications, Partnerships
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