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Callaway Golf Europe Ltd | Company Profile, Marketing Contacts, Media Spend, Brands




Internationally popular retailer Callaway manufactures and sells golf equipment and accessories.

Main Telephone 020 8391 0111
Main Fax 020 8391 9399
Primary Address
Callaway Golf Europe Ltd.
Unit A27 Barwell Business Park
Chessington, Surrey KT9 2NY
England

Callaway Golf Europe Ltd Contacts

Contacts (5/8)
Name Title City
Neil H. President Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8391 0111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Callaway Golf Europe Ltd.
Unit A27 Barwell Business Park
Chessington, Surrey
KT9 2NY
England

Nick M. Marketing Director - EMEA Surrey
Sue P. Public Relations & Events Manager Surrey
Nathan D. Retail Marketing Manager Surrey
Jinhee L. Retail Marketing Manager - EMEA Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Callaway Golf ******
Odyssey Golf *****

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WinmoEdge

Callaway Golf Company ups marketing and tour spending


Subject: Digital, TV, Event, Internet, Press, Radio, Mobile.

Company: Callaway Golf Company

Opportunity: The company said that first quarter UK hard goods market share down 80 basis points year-over-year to 17%; however, the UK had its highest-ever market share in March, led by the iron category. So far the financial year has already seen an additional investment in marketing and tour spending year-over-year as well and won the Champion for the European Tours.

Calloway Golf’s revenues were lower than expected in the quarter, while global market share performance stemmed from gains in Callaway Golf Company’s irons, putters and balls products with a small decline in the woods category, a highly competitive category this year.

“Our recent launches have been well received by both the trade and consumers,” said President and CEO Oliever Brewer during the Q1 2015 earnings call. “We are pleased with the receptions for our XR woods and irons and excited by the rational potentially for the Odyssey Works Putters and the Chrome Soft Golf Balls. We think we are positioned for very strong year in irons, putters, and golf balls.”

Media Spend: Has spent less in the last two years in TV, Radio, Press and Internet media spend with £0.33 million last year and £0.39m in 2013. Mote reports that Callaway Golf was run 33 standard display ads this year with 16 publishers (31% on mobile), 85% of which were published direct. Last year, key spending times were in the start of the year through July, with a little activity in October through December.

Agency Roster: PHD Media handles the media planning/buying account, while Tag Worldwide handles the creative account, according to TLO. However, other resources show that Calloway Golf works with AMP London (source).

Callaway Golf Company
Unit A27 Barwell Business Park, Leatherhead Road, Chessington, Surrey, KT9 2NY, England, 020 8391 0111

Mr Steve Gluyas
Finance Director
steve.gluyas@callawaygolf.com

Mr Neil Howie
President
neil.howie@callawaygolf.com

Ms Sue Page
Public Relations & Brand Manager
sue.page@callawaygolf.com

PHD Media
The Telephone Exchange, 5 North Crescent, Chenies Street, London, WC1E 7PH, England, 020 7446 0555

Mr. Ramiz Abusham
New Business Executive
ramiz.abusham@phdnetwork.com
 
Ms. Elizabeth Adams
Digital Impact Planner
Direct Dial:0207 446 7206
beth.adams@phdnetwork.com
 
Mr Matthew Alderson
Media Planner
matthew.alderson@phdnetwork.com