British Gas | Company Profile, Marketing Contacts, Media Spend, Brands
British Gas, headquartered in Windsor, Berkshire is a renewable energy company that focuses on innovative energy solutions for individual and companies.
|Main Telephone||01753 494 000|
|Main Fax||01753 494 001|
British Gas ContactsContacts (5/14)
|Seb C.||Chief Technology Officer||Berkshire|
Sample of Associated Brands
|Margaret J.||Director, Brand Marketing||Berkshire|
|Paul N.||Digital Transformation Director||Berkshire|
|Jen P.||Public Relations Manager||Berkshire|
|Nazia K.||Campaign Manager - Smart Meter||Berkshire|
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Digital, ATL Opps: British Gas reviews media, could spark trend in Big Six energy giant agency sh...
Subject: Digital, IoT, Online, B2B, Sponsorship, OOH.
Company: British Gas
Opportunity: After big six energy suppliers, which are all engaging in a price war to win over consumers.
Digital, TV and other ATL sellers should reach out, knowing that traditional Q1 and Q4 see the highest spending. Shopping, news, tech and entertainment sellers should have an advantage, according to recent display trends. However, note that mobile and video skew more towards education and home & garden sites.
The following was originally published on 22 Jan
Media Spend: In 2014, British Gas spent a total of £63.3m in total measured media, according to Nielsen. Q1 and Q4 of the traditional calendar year have historically been the company's highest spending periods, with TV, radio, press and direct mail leading the pack.
Other Agencies: Blue Rubicon for strategic communications.
Digital Details: reports that British Gas ran 161 standard, 35 high impact and 4 video ads last year. 17% of the display ads run were done so publisher-direct, leaving the majority to use programmatic. There was a total of 1,836 publishers, 2% of which were mobile, with top destinations such as ebay.co.uk, cookinglight.com, itv.com and realsimple.com
While last year's total display ad count was only half the amount of the previous year's, British Gas used the same amount of publishers. Already active this year on display, the company is promoting its Hive product, that allows consumers to control the heat in their home from mobile, tablet or laptop.
Centrica plc, Millstream, Maidenhead Road, Windsor, Berkshire, SL4 5GD, 01753 494 000
Ms Ewa Lascelles
Head of Digital, Connected Homes
Ms. Lynn Dickinson
Head of Multi Channel (Residential Energy Customer Services)