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Holland & Barrett | Company Profile, Marketing Contacts, Media Spend, Brands




Holland & Barrett is a chain of stores that specializes in health supplements, such as vitamins and protein powder.

Main Telephone 02476 244 400
Main Fax 02476 320 135
Primary Address
Samuel Ryder House
7 Barling Way
Nuneaton, Warwickshire CV10 7RH
England

Holland & Barrett Contacts

Contacts (5/19)
Name Title City
Andy T. Chief Operating Officer Warwickshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 02476 244 400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Samuel Ryder House
7 Barling Way
Nuneaton, Warwickshire
CV10 7RH
England

Jane B. Finance Director Warwickshire
Emma M. Director, eCommerce Warwickshire
Lucille T. Category Manager - Sports Nutrition Warwickshire
Cillian C. Assistant Category Manager - Sports Nutrition Warwickshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Holland & Barrett - Corp *******

Agency Relationships


Brand Agency Service From To
******* & ******* - **** ***** ********** Media Buying, Media Planning unknown present
******* & ******* - **** *** ******* Creative, Digital unknown present

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WinmoEdge

Campaigns Imminent: Holland & Barrett taps FCB Inferno for digital without a pitch


Subject: Digital, Online, Social, TV, Direct, Ecommerce.

Company: Holland & Barrett (H&B, part of the NBTY Group, chain of stores that specialises in health supplements, such as vitamins and protein powder.

Opportunity: Tapped FCB Inferno without a pitch to handle its digital business. The agency hire comes ahead of the October launch of a new e-commerce platform and click-and-collect offering as part of H&B's new digital and content-led strategy. Late last year, H&B re-emphasised plans to become a £1bn turnover company by 2020 and said there'd be a continued investment in global growth, new products and the online shopping experience. 

Q3 is H&B's planning period, so make sure you get in touch before spending increases in Q4 and Q1. Carat Manchester handles media. 

Additional Information

Incumbent: H&B's above-the-line agency Rainey Kelly Campbell Roalfe/Y&R previously handled this type of work and will still handle other media spend. 

Media Spend: Spent £14m last year, up slightly from 2014, according to Nielsen. The majority of this was allocated to TV, with direct mail and press taking more than £4m. Digital is also included.

Target Audience: The company wants to raise awareness among health-conscience Millennials, Gen X and Gen Y who are focused on well-being and wellness products, a space that is rapidly growing across the globe.

At the same time, Superboomers are liberated by wealth, health and technology and currently make up 75% of the UK's wealth. The generation typically responds to advertising talking about these major topics, particularly health.

Digital Breakdown: So far this year, H&B has run 52 standard display ads with 187 publishers, according to Moat. Of those, three per cent were published site-direct versus programmatic. Top display destinations included viralnova.com, companycheck.co.uk, owlstalk.co.uk and mailonsunday.co.uk. The retailer also ran 46 high impacts. 

During the same period last year, H&B ran eight standard ads with 177 publishers. Of those, 45% were published site-direct and top destinations included monster.co.uk, hiphopstan.com and itv.com. H&B also ran three video ads last year. 

Agency Roster: Pegasus handles PR, River handles publishing and Meet & Potato handles live events.

Holland & Barrett
​Samuel Ryder House
7 Barling Way Nuneaton,
Warwickshire CV10 7RH England, 
02476 244 400

Mr Tim Lawrence
Director of Customer Marketing
timlawrence@nbty.com OR
timlawrence@hollandandbarrett.com

Ms Emma Hobbs
Group Head of Brand and Marketing
emmahobbs@nbty.com OR
emmahobbs@hollandandbarrett.com