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Aldi Stores | Company Profile, Marketing Contacts, Media Spend, Brands




Aldi Stores operates a grocery store chain that offers limited inventory of private label goods for discount prices.

Main Telephone 01827 711 800
Main Fax 01827 710 866
Primary Address
Holly Lane
Atherstone, Warwickshire CV9 2SQ
England

Aldi Stores Contacts

Contacts (5/7)
Name Title City
Matthew B. Chief Executive Officer Warwickshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01827 711 800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Holly Lane
Atherstone, Warwickshire
CV9 2SQ
England

Adam Z. Marketing Director Warwickshire
Christopher M. Project Management Director Warwickshire
Ian L. Marketing Manager Warwickshire
Milly M. eCommerce Marketing Coordinator Warwickshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aldi Stores ********

Agency Relationships


Brand Agency Service From To
**** ****** ****** ****** Creative unknown present
**** ****** ****** ********** Media Buying, Media Planning unknown present

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WinmoEdge

Digital, TV Opps: Aldi focused on London and South East


Subject: Sponsorship, Digital, Outdoor, TV.

CompanyAldi Stores operates a grocery store chain that offers limited inventory of private label goods for discount prices.

Opportunity: Has already doubled its digital advertising spend this year when compared to 2015, and continues to buy mostly site-direct. Sellers should be all over this as we enter the largest supermarket advertising period this Q4. Video, mobile and desktop ads have doubled impressions as well, so make the most of this! 

Big ticket items, like wine by the case, have caused a spark in business and 28% of sales are coming from London and the South East, where Aldi is expanding from under-representation.

Those in ATL and digital channels should reach out soon and target mums and millennial families. McCann Manchester still handles media planning and buying. 

Additional Information

Media Spend: Spent £71.7m in 2014, 27% higher than the year before due to an increase in radio, TV, outdoor and digital spend. 

Digital Breakdown: According to Pathmatics, the grocer has spent £1.06m on desktop so far this year with 46.4m impressions. Of those, 97% were run site-direct with top sites overall including mirror.co.uk, ebay.co.uk and dailymail.co.uk. 

Mobile and tablet has seen 15.1m impressions so far after Aldi spent £203k. Investment in video has totaled £9500, which has brought about 687k impressions. 

During the same period last year, Aldi spent just over half as much as this year on desktop, mobile and video. 

Expansion: Aldi announced that it would open more shops in the UK than Tesco, Sainsbury's and Morrisons combined with a £600m investment. It hopes to increase its UK workforce by 8,000 to 35,000 by 2022 and open 130 new stores.

Competition: Asda are all competitors, but especially Lidl, which has a similar discount pricing model.

Aldi Stores
Holly Lane
Atherstone
Warwickshire, CV9 2SQ
T: 01827 711 800

Mr. Adam Zavalis
Marketing Director
adam.zavalis@aldi.co.uk

Mr. Guy Beardsley
Group Media Director
guy.beardsley@mccann.com