Marks & Spencer | Company Profile, Marketing Contacts, Media Spend, Brands
Marks & Spencer multinational retailer. The company sells men's, women's, and children's clothes, as well as food, home furnishings, gifts and beauty products, through online and retail operations.
|Main Telephone||020 7935 4422|
Marks & Spencer ContactsContacts (5/31)
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|Steve R.||Chief Executive Officer||London|
|Helen W.||Chief Financial Officer||London|
|Dominic F.||Communications Director||London|
|Robert W.||Global Brand & Marketing Director||London|
|Marks & Spencer||********|
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Digital Shake-up: M&S multichannel exec leaves prior to biggest season
Subject: TV, Outdoor, Print, Radio, Direct Mail, Digital, In-Store.
Company: Marks & Spencer, the multinational retailer.
Opportunity: After more than five years with the company, multichannel head Laura Wade-Grey has chosen to step down following maternity leave. Helen Weir will take over in the interim and M&S currently has no plans for executive changes at this time.
Wade-Grey was brought in from Pathmatics data, the company has yet to figure out the benefits of a programmatic strategy.
However, GREY to handle its £60m creative account just last month. ATL and online sellers should reach out now for an integrated strategy and prove programmatic ROIs. This festive season is fast approaching and is quickly followed by spring/summer line launches.
iCrossing signed on for digital this year. Agencies, media is due for a review but don't expect any major strategy changes or new hires anytime soon.
And while you wait, shop around these opps: JOY.
Media Spend: In 2015, according to Nielsen, total measured media was over £107m. Some was spread across direct mail, radio, digital, cinema and door drop, but the majority went to TV (£53m) and press (£38m). Q1 of this year, the company front loaded with TV, press, direct mail and digital. M&S experiences seasonal boosts generally in Q2 and Q4.
Digital Breakdown: Per Pathmatics, since January M&S spent over £8m on desktop adverts that generated more than 273m impressions. The company used a 98% site direct strategy and top publishing sites included dailymail.co.uk, youtube.com, bbcgoodfood.com and aol.com. Almost £468k was also spent during this time on mobile and tablet ads that gained 34m impressions. Meanwhile, 47m impressions were nabbed from spending £428.5k on 52 videos.
This is an increase from year-to-date 2015 when £4.5m was spent and generated more impressions (292.8m) by incorporating a little more programmatic. Interestingly, the company also spent more on video (£974k) which gained 85.7m impressions.
Target Markets: The core customer at M&S remains middle-aged women, while M&S hopes desperately to target the younger generation. Mintel research says that ‘the 25-34 age group are the biggest online clothes shoppers and favour multichannel retailers.
Marks & Spencer
35 North Wharf Road
London, W2 1NW
T:020 7935 4422
Mr Patrick Bousquet-Chavanne
Executive Director of Customer, Marketing and M&S.com
Mr Steve Rowe
Ms Erin Roy
Head of Digital Marketing
Mr Simon Yau
Digital Display Account Manager
Ms Laura Jones
Partnerships Account Director