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Ikea | Company Profile, Marketing Contacts, Media Spend, Brands




Ikea is a privately held, home and office furnishing business. The company manufactures contemporary furnishing products which are sold at low prices through their retail stores.

Main Telephone 020 8233 2300
Main Fax 020 8451 2813
Primary Address
255 North Circular Road
Brent
London, London NW10 0JQ
England

Ikea Contacts

Contacts (5/13)
Name Title City
Kemi A. Advertising Manager-UK & Ireland London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8233 2300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 255 North Circular Road
Brent
London, London
NW10 0JQ
England

Vala M. Manager, Advertising London
Sharon M. Manager, Digital & Website London
Lewis M. Manager, Country Communications - UK&I London
Meera S. Manager, Social Media London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ikea ********

Agency Relationships


Brand Agency Service From To
**** ****** Media Buying, Media Planning unknown present
**** ****** ****** Creative unknown present
**** ** *** ****** Creative unknown present
**** ********* ********* digital 2015 present
**** ********* CRM 2015 present

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WinmoEdge

Omnichannel Opps: Future opp Ikea boosts supervisory board following media consolidation


Subject: TV, Outdoor, Press, Direct Mail, Radio, Programmatic. 

Company: Ikea– global furniture retailer that designs and sells ready-to-assemble furniture, appliances and home accessories.

Opportunity: This Mothercare boss Mark Newton-Jones join as the first UK board executive, pending a vote at the group's annual meeting in November.

Plantasjen boss Jon Abrahamsson Ring is also gunning for a spot on the board, after working globally for Ikea Group for over 10 years. Together, their background in retail and digital development will significantly contribute and further enable the company to develop as a multichannel retailer.

Just Dentsu Aegis and DV put creative agencies on alert. As additional leadership comes in, it could trickle down the board of executives and eventually impact marketing. One thing is certain, omnichannel and digital will be a key focus as Ikea's fiscal year ends this month.

Sellers-- reach out immediately. We're in the middle of the company's planning and buying period as home buyers and renters spruce up their home. Meanwhile, creative and digital agencies should continue to watch as this opportunity further develops.

Additional Information

Experience: Before Mothercare, he worked for Shop Direct as their group chief executive. Before this he worked for Next Group and climbed his way to director of the next directory. His specialties include retail, eCommerce, business and marketing strategy, along with planning and management.

Media Spend: In 2015, Ikea spent over £40.9m on media, with the majority going to TV and the rest being spread throughout radio, outdoor, direct mail, digital, cinema and door drop. Early 2016 is seeing similar spending with peak periods in Q3-4.

Digital Breakdown: Spent £1m on 30 unique desktop creatives so far this year, according to Pathmatics. These creatives generated 34m impressions, purchased 92% ad network and 8% site-direct. Top destinations include youtube.com, ebay.co.uk and azet.sk.

Ikea spent £86.4k on 8 unique mobile and tablet creatives, which generated 5.4m impressions. 93% of these impressions were a result of DSP placement and 7% was site-direct. 

Video ads generated 11.3m impressions with £115.9k spent on 15 unique ads. Of those, 44% of the impressions came from the ad network Collective Media. Top video ad sites included onet.pl, answers.com and wp.pl.

In comparison, Kia spent £3.3m last year on 109 desktop creatives, which generated 188m impressions. £137k was spent on mobile with 31 impressions and Kia spend £0.7m on video ads, generating 22m impressions during the same period last year. 

Ikea
255 North Circular Road
Brent
London, NW10 0JQ
T: 020 8233 2300

Ms. Natalie Cook
Advertising Manager – UK&I
natalie.cook@ikea.com

Mr Mark Newton-Jones (Has not started role yet) 
CEO
Email will likely be: mark.newton-jones@ikea.com 

Mr Laurent Tiersen
Deputy Marketing Manager - UK & I
laurent.tiersen@ikea.com