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Debenhams Retail | Company Profile, Marketing Contacts, Media Spend, Brands

Debenhams Retail is a large department store retailer that operates throughout Europe. The stores sell men's, women's, and children's clothing, as well as shoes, furniture, gifts and other personal and home accessories.

Main Telephone 020 7408 4444
Main Fax 020 7408 3366
Primary Address
10 Brock Street
Regent's Place
London, London NW1 3DS

Debenhams Retail Contacts

Contacts (5/9)
Name Title City
Ian C. Chairman London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7408 4444
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10 Brock Street
Regent's Place
London, London

Sergio B. Chief Executive Officer London
Jane E. Director, Marketing Operations London
Ross C. Director, Retail London
Richard C. Marketing Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Debenhams - Prod Rge ********

Agency Relationships

Brand Agency Service From To
********* - **** *** ***** ** Media Buying, Media Planning unknown present
********* - **** *** ***** ********* ****** Public Relations unknown present

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Debenhams set to wave farewell to five-year CEO on heels of solid full year results

struggle at Debenhams but a recent lift in financial results, the CEO has decided it’s time to step down. In 2016, Mr. Michael Sharp will exit after five years as CEO and 25 years with the company, but will stay on during the busy holiday season in order to facilitate a powerful trading period. 

The Group has been doing a bit better, as they announced a 7.3% rise in full-year pre-tax profits to £113.5m around the same time Mr. Sharp announced he was leaving. Sales lifted 1.3% to £2.86bn during the 52 weeks to 29 August. Mr. Sharp did say, however, that he had initially intended to stay only five years, and during the time he was there, he saw improvements to the company’s multichannel offering, which puts Debenhams in a good position to take on competition, as eCommerce is huge and continues to grow among the most popular companies.

Online sales at Debenhams grew 11.4% during the 52-week period and now represent 13.6% of group sales, online EBITDA rose 11.5%, and mobile now accounts for more than 40% of its total online sales. Over the past year Mr. Sharp lead the company in refocusing its promotional activity, which helped it gain “positive sales momentum”.

Five new stores are set to open this November in the UK as planned, including anchor stores in Newport and in Bradford. DV will keep you updated on further developments with Debenhams, as a new CEO takes over and his or her decisions affect company strategy and/or leadership.

Speculations have current company trading director Suzanne Harlow, part of Sharp's senior team, as a possible successor, along with several outside sources. Former SuperGroup Chief Operating Officer Susanne Given; former Chairman at New Look, Alistair McGeorge; former M&S Womenswear Director Frances Russell; former CEO at Coast, Kate Bostock; and former House of Fraser CEO in the U.S., John King, are also possibilities as the next Debenhams CEO.

Subject: Mobile, Direct Mail, Digital, eCommerce, Womenswear.

Company: Debenhams Retail,  leading international, multichannel brand and womenswear and menswear department store chain with four shops in Northern Ireland and 160 stores trading from 11.2m sq ft at the year end in the UK.

Opportunity (29 Sept): Ahead of what we expect to be a period of agency relationship overhauls (between Jan.-June 2016), the retailer appointed Ms. Alexys Mackenzie as a marketing manager this month. 

There is also some talk that shareholders are asking the retailer to have Chairman Nigel Northridge and Chief Executive Michael Sharp replaced, after ongoing struggle against high street competition and weak consumer spending.

The account (scored 34%) was one of the first 100 Vulnerable Accounts scored this year, due to a slow first quarter brought on by a “well-documented challenges in the clothing market” and the “less promotional” strategy that. This strategy, focused on increasing the percentage of full price sales, is moving a bit too slow for shareholders, who are expecting a much quicker and more results-oriented approach.

Take an extra look at the retailer, as they're more likely to hear from you leading into the busy Christmas season and with the rising pressures to make changes.

Experience: Most recently the group marketing and PR manager of Harris Pye Group, Ms. Mackenzie has a background in handling a marketing strategy and budget, including re-branding activity.

Digital Breakdown: Moat UK reports that the retailer has run 103 standard display and seven high impact ads this year. These have run with 571 publishers, 2% of which were mobile. Of these, 10% were published directly, meaning 90% were published via programmatic capabilities. Activity was at its highest in April and June this year.

Media Spend: Spent £10.42m last year, according to Nielsen, which was actually close to 58% less than 2013. The decline last year could be directly linked to a drop in TV spending, going from £9.5m spent in 2012 in this category to £1.52 last year.

Agency Roster: JWT London handles creative (since 2009), according to The List.

Debenhams Retail
10 Brock Street, Regent's Place, London, NW1 3DS, 020 7408 4444

Ms. Alexys Mackenzie **
Marketing Manager

Mr. Richard Cristofoli **
Marketing Director

Ms. Jane Exon
Director, Advertising & Loyalty

** Unable to confirm emails, but they match company format, so give them a try!