BHS | Company Profile, Marketing Contacts, Media Spend, Brands
BHS is a retailer of men's, women's, and children's clothing. In addition to every day clothing, the company also offers a wedding collection, as well as home furnishings and accessories, and lighting.
|Main Telephone||0844 243 0000|
BHS ContactsContacts (3)
|David A.||Managing Director||London|
Sample of Associated Brands
|Mark I.||Head, Digital Operations||London|
|Dave W.||Head, Brand Creative||London|
Who is the Managing Director of BHS?
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Now an Account in Jeopardy, BHS hires House of Fraser marketing boss as its own
Subject: TV, Struggle, Digital, Retail, E-Commerce.
Company: BHS (Winmo) is a retailer of men’s, women’s, and children’s clothing, now owned by Retail Acquisitions.
Opportunity: Deemed a ‘here)
While agencies should have been engaging since last May and should continue to do so, sellers should approach ahead of the back-to-school season, which runs from mid-July through early/mid-September. Those with an audience with family, millennial parents and school-aged children will have an advantage.
Experience: Mr Holdway joined HoF in 2013 from Wickes, where he was the brand director since 2010. He’s held senior marketing roles for Woolworths, Mothercare and WH Smiths before that. While at House of Fraser, he headed up the multi-channel marketing strategy for 17 brands which led to linking marketing ROI with a key reason for sales performance increases.
Media Spend: Spent 37% more in 2013 (£11.73 million) than 2012 in total measured media, according to Nielsen. In 2014, BHS spent almost 23% less than 2013. Most spending goes towards TV, digital, direct mail and press.
Digital Breakdown: Last year, BHS ran 48 standard display ads with 665 destinations, almost all of them using programmatic. Top ad destinations included parents.com, meaning-of-names.com, livefortheoutdoors.com and bridesmagazine.co.uk. This compares to 26 standard ads that ran with 423 publishers in 2014.
Turnaround Strategy: BHS's new owner recently secured an extra £50m in loans to help with its aggressive turnaround strategy that is aiming to put BHS back on the British high street. The company has between 100 and 130 million pounds of deficit and recently revealed its new logo, spelling out British Home Stores, such as the picture to the right shows. This is part of Retail Acquisitions' turnaround strategy, which will also include moderising shops and introducing food to at least 20 of the 170 UK stores by the end of this year.
Agency Roster: Last year, BHS (British Home Stores) appointed Maxus won the media account after taking it from Carat UK in 2012 when the company was still owned by Arcadia Group.
Mr Tony Holdway
Marketing and Creative Director
Ms Sarah Brewer
Senior Marketing Manager