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Superdrug | Company Profile, Marketing Contacts, Media Spend, Brands

Superdrug Stores is one of the largest beauty and health retail brands in the UK. The company offers skin products, makeup, fragrances, toiletries, pharmaceutical and health products, and personal electronics.

Main Telephone 020 8684 7000
Main Fax 020 8684 6102
Primary Address
118 Beddington Lane
Croydon, Surrey CR0 4TB

Superdrug Contacts

Contacts (5/12)
Name Title City
Tim N. Solutions Development Manager Surrey
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 8684 7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 118 Beddington Lane
Croydon, Surrey

Rebecca C. Assistant Marketing Manager - Own Brand & Exclusives Surrey
Emma H. Retail CRM Manager Surrey
Nicholas Q. Assistant Marketing Manager, Promotions & Pricing Surrey
Chris B. Marketing Manager, Promotions & Pricing Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Superdrug - Prod Rge *******

Agency Relationships

Brand Agency Service From To
********* - **** *** **** ***** ************** Public Relations 2016 present
********* - **** *** ***** Creative 2017 present
********* - **** *** ********* ** Media Buying, Media Planning unknown present

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Superdrug owner ramps up eCommerce & digital

The largest international health & beauty retailer in Asia and Europe, A.S. Watson Group,  recently announced the launch of an in-house digital team called eLab.

Creating over 80 jobs, the eCommerce global support team will be responsible for developing eCommerce strategies, digital marketing, design and content expertise for the European marketin China, Hong Kong, Milan and London. The Superdrug owner expects the new team to generate 5% of the revenue from online sales within the next 18 months.

“In order to sustain our leadership we need to engage our customers 360 degrees and not just through the stores or traditional means,” said Malina Ngai, chief operating officer of ASW. “The technology teams in the eLabs will enhance the IT platforms and develop mobile technology, so the websites are fully mobile optimised and customers on the road have a good experience. Bringing our resources together to create synergy and efficiency ensures a cost-effective and consistent approach to content for all our business units.
“The new digital team will provide customised digital solutions to local needs and provide a road map to provide inspirational eCommerce solutions. In Europe, the UK is the most advanced country for mobile penetration.”

eLab will have a London-based facility and over 20 creative experts will be recruited beginning this Oct. to handle digital and content marketing for UK’s The Perfume Shop and Superdrug.

In May, AS Watson revealed it was investing £37m in its CRM and digital strategies over the next three years and generated £11.7bn in its last year.

Superdrug spent £3.76m in total measured media last year with 75% in TV. ZenithOptimedia handles the media planning and buying. The Perfume Shop spent £0.91m in measured media last year with 86% in TV.

A.S. Watson Group
2/F., Hutchison House, 5 Hester Road, London SW11, 4AN,  +44 207 350 5740

Dan Jarvis
Head of Group eCommerce, Europe

Jonathan Bolden
Head of Group CRM – Asia & Europe

Dmitry Bogachev
Strategic Planning Manager

Mukori Gatabaki
Group Reward Business Partner (Europe)

Superdrug Stores
118 Beddington Lane, Croydon, London, CR0 4TB, England, 020 8684 7000

Rebecca Charlton
Assistant Marketing Manager – Own Brand & Exclusives

Alex Clayton
Business Development

Gemma Mason
Marketing Communications Manager

Tim Nickson
Online Development Manager

24 Percy Street, London, W1T 2BS, England, 020 7961 1000

Peter Belkin
Director, Television Buying

Oliver Harwood-Matthews
Chief Business Development Officer – UK & Worldwide
D: 020 3003 9322

The Perfume Shop
Cypress House, Gateway Centre, Coronation Road Cressex, High Wycombe, Buckinghamshire, HP12 3SU, England, 01494 539 900

Michelle D’Vaz
Brand & Marketing Manager

Jo Walker
Managing Director