Back to All Companies

HMV Group | Company Profile, Marketing Contacts, Media Spend, Brands




HMV is a popular British retailer of movies, television shows, music, consumer technology, and games.

Main Telephone 020 7432 2000
Main Fax 020 7432 7100
Primary Address
Mermaid House
Puddle Dock
Blackfriars, London EC4V 3DB
England

HMV Group Contacts

Contacts (5/10)
Name Title City
Mike G. Retail Merchandising Manager London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7432 2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Mermaid House
Puddle Dock
Blackfriars, London
EC4V 3DB
England

Cat C. Digital Content Manager London
Dawn H. Senior Retail Marketing Manager London
Georgina M. Digital Marketing Planner London
David H. Visual Marketing Planner London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hmv - Corp *******

Agency Relationships


Brand Agency Service From To
*** - **** ********* media buying unknown present
*** - **** ********* media planning unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Retail Merchandising Manager of HMV Group?

Who is the marketing contact for Retail Stores & Chains in London

What is the email of the Digital Content Manager of HMV Group?

What is direct phone of the Senior Retail Marketing Manager of HMV Group?

Who is the media buying agency of HMV Group?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Q4 Digital Opps: HMV appoints R.O.EYE to aim for niche movie fans


Subject: TV, Press, Cinema, Outdoor, Radio, Digital

Company: HMV is a popular British retailer of movies, television shows, music, consumer technology, and games.

Opportunity: The former vulnerable account has appointed R.O.EYE as its digital marketing agency to target niche online fan communities. The goal is to promote HMV 'Steelbook' exclusives which are new releases and re-released classic films in specially designed tins that feature bonus footage.

The company will focus on popular franchises such as Harry Potter and Star Wars and will reach out through social media channels Twitter and Facebook to engage dedicated fans. R.O.EYE will also lock down demographics to put the right releases in front of consumers. Online/social media sellers should entertain the company by pitching high ROIs through millennial concentration. 

This is a sign of digital emphasis to come. Pathmatics is showing a significant increase from last year, in both video and desktop. Q4 is by far the media retailer's biggest spending period followed by another productive season, Q1. Get in touch with contacts from the7stars immediately as HMV is in the middle of planning.

Additional Information

Media Spend: The company spent £6.4m predominantly on TV, press and cinema. Some was also spread across outdoor, radio and digital. Q1 and Q4 are spending peaks.

Digital Breakdown: Per Pathmatics, since January, HMV has spent £200k on desktop ads which gained 87.9m impressions. Of those, the majority were published through ad networks and top publishing sites include ebay.co.uk, independent.co.uk, discogs.com and nexusmods.com. The chart to the right details further the spending shares. Meanwhile, £17k was spent to gain 1.5m impressions.

Compared to year-to-date 2015, this is a significant increase. During this time, only 618k impressions were gained from spending £12.9k on desktop ads.

Competitors: Head Entertainment, Zavvi Entertainment and Blackwell UK

HMV Group
Mermaid House
Puddle Dock
 London EC4V 3DB
T: 020 7432 2000

Ms Patrizia Leighton
Head, Marketing
patrizia.leighton@hmv.co.uk

Ms Sapphire Joyce
Digital Marketing Manager
sapphire.joyce@hmv.co.uk

Ms Sophie Crosbie
Media Planner & Buyer
sophie.crosbie@the7stars.co.uk