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NI Group Limited | Company Profile, Marketing Contacts, Media Spend, Brands




NI Group Limited is a British newspaper publisher, and a wholly owned subsidiary of News Corporation. The company currently publishes The Times, The Sunday Times, and The Sun newspapers

Main Telephone 020 7782 6000
Main Fax 020 7782 7968
Primary Address
One London Bridge Street
London, London SE1 9GF
England

NI Group Limited Contacts

Contacts (5/29)
Name Title City
Christina S. Chief Technology Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7782 6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One London Bridge Street
London, London
SE1 9GF
England

Catherine N. Chief Marketing Officer - The Times & The Sunday Times London
Kate B. Chief Marketing Officer - The Sun London
David D. Chief Operating Officer London
Rebekah B. Chief Executive Officer London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sunday Times *
The Times *
News International Newspapers *
The Sun *
Scottish News Of The World *

Agency Relationships


Brand Agency Service From To
**** ** *** ***** ******** ******* ******** digital unknown present
**** ** *** ***** **** creative unknown present
*** *** ******** ******* ******** Digital unknown present
*** *** ****** digital unknown present
*** *** **** creative unknown present

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WinmoEdge

Female, Gifting Opps: Handpicked doubles digital, ranks silver for gifts and occasions


Subject: Gifting, Boutique, Digital, Online, Social, eCommerce

Brand: Handpicked Companies is the owner the HandPicked collection, a chain of specialty boutique stores with unique jewellery, monogram and gift items. Subsidiary of NI Group.

Opportunity: After more than doubling their digital spend from last year, the specialty brand was recently ranked the #2 top advertiser for gifts and occasions on Flowers Direct.

We are officially in prime planning for gifting season as Valentine's Day and Mothering Sunday are fast approaching. Online and social sellers should be all over this. Note, the company is working with mainly site direct placement. Possibly pitch higher ROIs from a programmatic strategy for Handpicked to see impression returns like rival Moonpig.

After just being purchased by News Corp in 2014, the company took time to familiarise itself and build their growth platform. In the past nine months, Handpicked has added support with Gabrielle Williams running CRM and Joanna Montgomery appointed as head of digital. The boutique is also on the hunt for a new head of marketing so we know they're prepping marketing pounds. Agencies should stay tuned. 

Digital impressions already increased 70% from double the spend of last year. This is not the time for casual shopping; Handpicked is a real gift. Get in from the ground floor of this brick and mortar store and tailor their online presence for maximum returns. 

Additional Information

Digital Breakdown: Per Pathmatics, since January, Handpicked has spent £247k on desktop adverts that generated over 7m impressions. All were placed site direct on thetimes.co.uk. During this time, ​£20k was also spent on mobile and tablet ads that gained 1.2m impressions.

This is a radical increase from year-to-date 2015 when only £91k was spent on 6 creative that nabbed 3m impressions. Meanwhile, the company also spent £15k on mobile presence that generated almost 997k impressions. Last year's key sits going into the prime gifting season were wikia.com, funnyjunk.com, express.co.uk, runescape.com and sidereel.com. 

Competitors: Signature Gifts, Flowers Direct, Amazon and Moonpig.

Agency Relationships: NI Group consistently brings in outside digital and creative support across its publications so there is a large roster to choose from. GREY was kept on for integrated support. 

NI Group
​1 London Bridge Street
London, SE1 9GF
T: 020 7782 6000

Mr Chris Duncan
CMO
chris.duncan@news.co.uk

Ms Joanna Montgomery
Head, Digital
joanna.montgomery@news.co.uk

Ms Gabrielle Williams
CRM Marketing Executive
gabrielle.williams@news.co.uk