Coty | Company Profile, Marketing Contacts, Media Spend, Brands
Coty, is headquartered in New York, New York with offices in the UK and around the world. Coty is a global cosmetics holding company that represents body care products, fragrances, color cosmetics and skin.
|Main Telephone||020 8971 1300|
|Main Fax||020 8947 9928|
Coty ContactsContacts (5/24)
|Camillo P.||Executive Vice President, Category Development & Chief Executive Officer||London|
Sample of Associated Brands
|Allie K.||Vice President, Global Media||London|
|Sandy H.||Vice President & head, Luxury - Beamly||London|
|Sarah P.||International Marketing Director||London|
|Champa B.||Senior Global Trade Marketing Director - Consumer Beauty||London|
|Rimmel - Make Up Range||*******|
|****** - ****** ******** **** ***||******||Media Buying, Media Planning|
|********** - ********** ***** ****||******||Media Buying, Media Planning||2015||present|
|****** ***** - **** ***||******||Media Buying, Media Planning||2015||present|
|***** - ****||******||Media Buying, Media Planning||2015||present|
|******* ****||******||Media Buying, Media Planning||2015||present|
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Q4 Media, Agency Opps: Coty taps Zenith for global media account ahead of P&G Beauty merger
Subject: Print, TV, Digital, Social Media, Outdoor, Mobile, In-Store, Experiential, Sponsorship.
Company: Coty, headquartered in NYC, is a global beauty products manufacturer. Coty's core products include fragrances, colour cosmetics and skin care under brands such as Sally Hansen, Marc Jacobs, Calvin Klein and Stetson.
Update (20 Sept.): The Zenith as global media agency to lead the current Coty brands and those P&G Speciality Beauty brands joining by October. The agency, to be responsible for strategy, trading, content and data and analytics, will work in collaboration with Coty's current internal digital social and programmatic agency Beamly.
Note that Rimmell appointed BETC London to its ad account RKCR/Y&R as its first retained creative agency this March.
Agencies -- you may not have had enough time to catch this latest business opportunity, but others are now even more likely. Those that can offer support to the two agencies should be pitching harder than ever in the next few months-- while sellers should gear up for big spending in the last two months of the year and beyond.
The following was originally punished on 28 July
Opportunity: In addition to those mentioned in late May, Camillo Pane will become CEO in October, when Coty officially merges with P&G Specialty Beauty. Interim boss Bart Becht will continue as chairman.
This month, Simona Cattaneo joined from Burberry as Coty's CMO, based in Paris. She'll head up the luxury division including the 41 new beauty brands from P&G and drive licencing partnerships. Agencies and sellers should be all over this ahead of the official launch in a few months.
Female-focused ad sellers should pitch high ROI integrated print, TV, in-store, online and mobile that will engage Coty's core female customer segments. Keep in mind that increasing spend is “consistent” with Coty's plans but smarter investments are certainly the priority going forward. Focus on Rimmel and Sally Hansen since they're receiving a larger ad push lately, especially across mobile and digital.
earlier this year for its cosmetics portfolio, comprising brands like Bourjois, Rimmel London and Sally Hansen. Luxury brands could be next.
Experience: Pane has been with Coty since last July as EVP of category devleopment. He joined from Reckitt Benckiser where he held several mangement positions. Cattaneo spent the last nearly four years as SVP of beauty at Burberry.
Media Spend: Spent £17.3m last year, according to Nielsen. This is 53% down from 2014 spend. Top areas were TV, outdoor, press and cinema. The new P&G brands have an estimated global spend of more than a billion dollars.
Digital Breakdown: So far this year, Sally Hansen has published 11 standard ads with 204 ad destinations. Of those, 8% were published site-direct and overall top destinations wer emafa.com, realsimple.com and health.com. The brand ran 10 standard ads with four publishers the year prior.
Rimmel London has run 33 standard display ads with 1,465 publishers. Of those, 5% were published site-direct and top destinations have included caranddriver.com, refinery29.com and reverso.net. In addition, the brand has run 64 high impacts and five video ads. During the same period last year, the brand ran four standard ads with three publishers in addition to 13 high impacts and three video ads.
Marc Jacobs has run 12 standard ads with 14 publishers, 66% site-direct. Top destinations have included dazeddigital.com, stardoll.com and vogue.co.uk. During the same period last year, the brand ran 12 standard ads with eight publishers last year, 85% of which ran site-direct. The brand also ran four high impacts and two video ads.
Calvin Klein ran 39 standard ads with 58 publishers, 78% of which have run site-direct. Top destinations have included vice.com, wundergroundmusic.com and complex.com. The brand also ran 10 high impacts and seven video ads so far this year. Last year, the brand ran 41 standard ads with 187 publishers, 3% of which were run site-direct.
St Georges House, 5 St Georges Road, Wimbledon, London SW19 4DR, 020 8971 1300
Mr Camillo Pane
Ms Simona Cattaneo
Ms. Natalie Christoforou
Global Digital Manager, Rimmel