Back to All Companies

Total S.A. | Company Profile, Marketing Contacts, Media Spend, Brands




French company Total is one of the biggest oil companies in the world, with a presence in the crude oil, petroleum, and natural gas markets.

Main Telephone 02073 398 000
Main Fax 01923 427 701
Primary Address
1 Eouston Square
40 Melton Street
London, London NW1 2FD
England

Total S.A. Contacts

Contacts (5/7)
Name Title City
Emmanuel R. Vice President, Marketing - Gas & Power London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 02073 398 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Eouston Square
40 Melton Street
London, London
NW1 2FD
England

Daniel C. Vice President - Europe London
Stephen P. Marketing Executive London
Chris W. Marketing Manager - Lubricants London
Tom H. Marketing Communications Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Total UK *

Agency Relationships


Brand Agency Service From To
***** ** *** ****** integrated 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Vice President, Marketing - Gas & Power of Total S.A.?

Who is the marketing contact for in London

What is the email of the Vice President - Europe of Total S.A.?

What is direct phone of the Marketing Executive of Total S.A.?

Who is the integrated agency of Total S.A.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Campaigns Imminent: Total taps Fox Agency for integrated biz


Subject: Digital, Video, TV, PR, Social

Company: Total, a French company and one of the biggest oil companies in the world. 

Opportunity: Appointed Fox Agency to handle an integrated account for the Total Lubricants division. The company had been behind on digital ad spend until the last month, when video ad spend increased compared to last year. There's a heavy programmatic mix associated with buying strategies on both desktop and video ads, but site-direct is still in the double-digits on desktop. 

Sellers should approach decision makers, including newly-promoted Europe VP Dave Cranfield and Corporate Gas and Power Marketing VP Emmanuel Reboulet.

Additional Information

Competitors: BP, Royal Dutch Shell, Exxon Mobil, Chevron Corporation

Digital Breakdown: Per Pathmatics, Total has spent £14k on desktop ads so far this year, down from £92k spent during the same period last year. Video ad spend has increased year-on-year with £58k spent so far this year, up from £42k last year. 

Desktop was split with 46% running through the DSPs Amnet Group, RadiumOne and DoubleClick, 16% running through Google's ad network, Yahoo! Advertising and Adara Media and 37% running site-direct. The majority of last year's digital ads ran through a DSP. Top destinations this year were cnbc.com, dailymail.co.uk and news.yahoo.com. 

84% of video ads ran through the DSPs Amnet Group, Drawbridge and RadiumOne. Only 2% ran site-direct, leaving 9% to the SSPs LiveRail and SpotXchange and 5% to the ad network BrightRoll. Top video ad destinations were Yahoo.com, healthline.com and answers.com. 

Total
1 Eouston Square
40 Melton Street,
London NW1 2FD England 
02073 398 000

Mr Emmanuel Reboulet
​Gas and Power Marketing, Vice-President, Corporate Services
emmanuel.reboulet@total.com

Mr Dave Cranfield
​Vice President - Europe
dave.cranfield@total.com