Henkel | Company Profile, Marketing Contacts, Media Spend, Brands
Based in Dusseldorf, Germany, Henkel is a retailer of a wide variety of consumer household goods. Its brands include Dial and Loctite.
|Main Telephone||01442 27 8000|
Henkel ContactsContacts (5/12)
|Kasper R.||Chief Executive Officer||Hertfordshire|
Sample of Associated Brands
|Colin C.||Marketing Manager||Hertfordshire|
|Chris H.||Business Development Manager||Hertfordshire|
|Chao R.||Brand Manager - Sellotape||Hertfordshire|
|Laura M.||Junior International Marketing Manager||Hertfordshire|
|Henkel - Prod Rge||****|
|Henkel - Sellotape||*|
|Henkel - Corp||*|
|Henkel - Loctite Rge||******|
|Unibond - Go Rge||*******|
|****** - *********||**||Creative, Digital, Public Relations, Social||2017||present|
|***** ***** - **** ***||***** **||public relations||2016||present|
|***** ***** - **** ***||********* ******||Media Buying, Media Planning||unknown||present|
|*********** - **** ***||********* ******||Media Buying, Media Planning||unknown||present|
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Digital, Traditional Opps: Vuln. account Universal Music taps Arena; creative, digital next?
Subject: Music, Digital, Print, Radio, TV, Cinema, Outdoor.
Company: Universal Music UK, located in London, England, is a division of Universal Music Group, the world’s leading music company with wholly owned record operations or licensees in 77 countries.
Opportunity: The MediaCom .
This follows a series of local marketing shifts at the end of last year that led us to urge agency readers to win some business here. Although the media portion is out of the picture, the company will likely appoint a new ad agency to lead a campaign imminent in Q4. Agencies should be extremely quick as the vuln. account will want to act fast.
ATL and digital sellers should reach out within the next few months ahead of festive-seasonal emphasis. Just this month, Managing Director Simon Barnabas was brought on for UMTV so note possible greater television presence in the future. Arena will handle traditional media, while digital will remain in-house.
The following was originally published on 6 Jul.
Media Spend: Last year Universal spent over £8.1 million on media primarily across radio, TV and outdoor, with some devoted to press, cinema and digital. Peak spending occurs in Q3-Q4 and early this year saw similar spending.
Experience: Mr Fleming has been with Universal, as a part of its international team, for over 10 years playing a key role in global campaigns. He was made international marketing director in 2011 and further led global breakthroughs (Ellie Goulding, Bastille, Florence + The Machine, Mumford & Sons and Years and Years). His specialties include market leadership, strategy, international and creative marketing.
Digital Breakdown: Moat reports that Universal ran 5 display ads on 12 publishers last year, with 42% mobile. Top ad destinations included azcentral.com, ieskok.it, 957thejet.com and twistedsifter.com (68% placed site direct versus programmatically). The company also ran one high impact ad. For comparison, 9 display ads were run on 14 publishers in 2014, with only 7% mobile. Arts and entertainment is the top publishing category.
Competitors: Include Sony Music Holdings.
Agency Roster: MediaCom UK has handled media planning and buying since 2011.
Universal Music UK
364-366 Kensington High St, Kensington, London W14 8NS, 020 7471 5000
Mr Simon Barnabas
Mr Rob Fleming
SVP, International Marketing
Mr Brian Celler
EVP, Head of International
Ms Deborah Hyacinth
SVP, Digital Marketing Innovation