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Henkel | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Dusseldorf, Germany, Henkel is a retailer of a wide variety of consumer household goods. Its brands include Dial and Loctite.

Main Telephone 01442 27 8000
Main Fax
Primary Address
Technologies House
Wood Lane End
Hemel Hempstead , Hertfordshire HP2 4RQ
England

Henkel Contacts

Contacts (5/10)
Name Title City
Kasper R. Chief Executive Officer Hertfordshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01442 27 8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Technologies House
Wood Lane End
Hemel Hempstead , Hertfordshire
HP2 4RQ
England

Colin C. Marketing Manager Hertfordshire
Chris H. Business Development Manager Hertfordshire
Chao R. Brand Manager - Sellotape Hertfordshire
Laura M. eCommerce & Shopper Marketing Manager Hertfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Henkel - Prod Rge ****
Henkel - Sellotape *
Henkel - Corp *
Henkel - Loctite Rge ******
Unibond - Go Rge *******

Agency Relationships


Brand Agency Service From To
****** - ********* ** Creative, Digital, Public Relations, Social 2017 present
***** ***** - **** *** ***** ** public relations 2016 present
***** ***** - **** *** *** ****** ******* media buying & planning unknown present
*********** - **** *** *** ****** ******* media buying & planning unknown present

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WinmoEdge

Digital, Traditional Opps: Vuln. account Universal Music taps Arena; creative, digital next?


Subject: Music, Digital, Print, Radio, TV, Cinema, Outdoor.

Company: Universal Music UK, located in London, England, is a division of Universal Music Group, the world’s leading music company with wholly owned record operations or licensees in 77 countries. 

Opportunity: The MediaCom . 

This follows a series of local marketing shifts at the end of last year that led us to urge agency readers to win some business here. Although the media portion is out of the picture, the company will likely appoint a new ad agency to lead a campaign imminent in Q4. Agencies should be extremely quick as the vuln. account will want to act fast. 

ATL and digital sellers should reach out within the next few months ahead of festive-seasonal emphasis. Just this month, Managing Director Simon Barnabas was brought on for UMTV so note possible greater television presence in the future. Arena will handle traditional media, while digital will remain in-house.

Additional Information

The following was originally published on 6 Jul.

Media Spend: Last year Universal spent over £8.1 million on media primarily across radio, TV and outdoor, with some devoted to press, cinema and digital. Peak spending occurs in Q3-Q4 and early this year saw similar spending.

Experience: Mr Fleming has been with Universal, as a part of its international team, for over 10 years playing a key role in global campaigns. He was made international marketing director in 2011 and further led global breakthroughs (Ellie Goulding, Bastille, Florence + The Machine, Mumford & Sons and Years and Years). His specialties include market leadership, strategy, international and creative marketing.

Digital Breakdown: Moat reports that Universal ran 5 display ads on 12 publishers last year, with 42% mobile. Top ad destinations included azcentral.com, ieskok.it, 957thejet.com and twistedsifter.com (68% placed site direct versus programmatically). The company also ran one high impact ad. For comparison, 9 display ads were run on 14 publishers in 2014, with only 7% mobile. Arts and entertainment is the top publishing category.

Competitors: Include Sony Music Holdings.

Agency Roster: MediaCom UK has handled media planning and buying since 2011.

Universal Music UK
364-366 Kensington High St, Kensington, London W14 8NS, 020 7471 5000

Mr Simon Barnabas
Managing Director
simon.barnabas@umusic.com

Mr Rob Fleming
SVP, International Marketing
rob.fleming@umusic.com

Mr Brian Celler
EVP, Head of International
brian.celler@umusic.com

Ms Deborah Hyacinth
SVP, Digital Marketing Innovation
deborah.hyacinth@umusic.com