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Vision Express | Company Profile, Marketing Contacts, Media Spend, Brands




Vision Express is one of the largest British eyeglass retailers. The company markets spectacles and contact lenses through its branded stores, which also offer optical testing, and sunglasses, through online and offline retail operations.

Main Telephone 0115 986 5225
Main Fax
Primary Address
Mere Way
Ruddington Fields Business Park
Ruddington, Nottinghamshire NG11 6NZ
England

Vision Express Contacts

Contacts (5/7)
Name Title City
Jonathan L. Chief Executive Officer Nottinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0115 986 5225
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Mere Way
Ruddington Fields Business Park
Ruddington, Nottinghamshire
NG11 6NZ
England

Kate C. Human Resources Director Nottinghamshire
Steve I. IT Director Nottinghamshire
Jennifer W. Senior Public Relations Manager Nottinghamshire
Hannah M. Marketing Manager Nottinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Vision Express ********

Agency Relationships


Brand Agency Service From To
****** ******* **** *** media buying & planning 2008 present

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WinmoEdge

Video, Adtech Opps: Vision Express ups TV, digital and direct marketing


Subject: Digital, Video, Direct, TV, Social Media, Sponsorship, Adtech. 

Company: GrandVision with sister eye care brands Grand Optical, Solaris and Generale D'Optique.

Opportunity: Has increased spend across direct marketing, TV, video and digital advertising in the last 12 months. More recently, during the first half of the year Vision Express has increased its focus on digital video, favouring programmatic, increasing its presence nearly 5x year-over-year. 

In 2015, overall spend increased 34% year-over-year led by increases in direct mail marketing (+75%), TV and outdoor. Q3 was its biggest spending period and planning begins in Q4. Typically, Q1 sees another big push if you miss Q3. We encourage you to get involved in the planning process to be sure you're a part of 2017 spending.  

As for digital, sellers with a large affluent millennial audience should have an advantage. Blue 449 handles media planning and buying. 

In April, the company hired a direct marketing manager, Hannah Mitchell, so look for revenue tied to more direct marketing efforts as well. 

Additional Information

Media Spend: Spent £27.3m last year, up 34% from 2014, according to Nielsen. 

Digital Breakdown: In the first half of 2016, Vision Express has published two ads on 57 publishers. Of those, 11% were published site-direct versus programmatic, leaving the majority to programmatic buying techniques. Top destinations overall included liverpoolecho.co.uk, walesonline.co.uk and viki.com. 

As for display ads, Vision Express has run 51 standard display ads with 532 publishers so far this year. Of those, 10% were published site-direct and top destinations have included raconteur.net, newsandstar.co.uk and ebay.co.uk. 

In comparison, during the same period last year, the company ran 10 standard ads with 452 publishers, nearly all using programmatic. Top destinations were healthguru.com, spectator.co.uk and elle.com. Three video ads ran with 18 publishers during this time. Top video sites were dailymail.co.uk, time.com and lvierpoolecho.co.uk. 

Competitors: Specsavers appeals to a less affluent millennial crowd as well as fellow discount sites such as Eye Buy Direct, Zenni Optical and Glasses Direct. Luxottica is the dominant frame producer, owning Persol and Ray-Ban, in addition to holding the licences to produce eyewear for global fashion brands such as Chanel, Armani, Prada and Michael Kors. The second biggest player, the Safilo Group, holds licenses for Dior, Fendi, Céline and Marc Jacobs.

Vision Express
Ruddington Fields Business Park
Mere Way Ruddington,
Nottingham, NG11 6NZ 
0115 986 5225

Ms Hannah Mitchell
Marketing Manager - Direct Marketing
hannah.mitchell@visionexpress.com

Mr Richard Lallo
Digital Marketing Manager
richard.lallo@visionexpress.com

Mr. Jamie Allard
Digital Strategy Director
jamie.allard@blue449.com

Ms. Sacha Garay
Assistant Buyer & Planner
sacha.garay@blue449.com