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Johnson & Johnson | Company Profile, Marketing Contacts, Media Spend, Brands

Johnson & Johnson manufactures products that include baby products, dental care products, diagnostic materials, feminine products, and prescription drugs among others. Three business segments organize their acquisitions and subsidiaries as either: Consumer Business, Pharmaceutical Business, or Medical Devices & Diagnostics Business. NOTE: J&J global media is handled by a division of UM (Universal McCann) called J3, which is headquartered at the agency's New York office.

Main Telephone 01628 822 222
Main Fax 01628 821 222
Primary Address
1-3 Foundation Park
Roxborough Way
Maidenhead, Berkshire SL6 3UG

Johnson & Johnson Contacts

Contacts (5/33)
Name Title City
Sophie R. Senior Director Marketing Operations & Strategy - EMEA Berkshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01628 822 222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1-3 Foundation Park
Roxborough Way
Maidenhead, Berkshire

Colleen O. Global Marketing Director Berkshire
Jane S. Director, Digital, Media & Scale Berkshire
Sandeep S. Digital Information Technology Director - EMEA Berkshire
Lida K. Associate Shopper Marketing Director - Consumer Healthcare Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aveeno *******
Acuvue Lenses ******
Regaine Hair Loss Treatment *******
Listerine *******
Compeed *****

Agency Relationships

Brand Agency Service From To
**** ****** ** ****** Media Buying, Media Planning 2015 present
****** ****** ** ****** Media Buying, Media Planning 2015 present
****** ** ****** Media Buying, Media Planning 2015 present
******** - ******* ****** ** ****** Media Buying, Media Planning 2015 present
******* - *** ** ****** Media Buying, Media Planning 2015 present

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Review, Campaigns Imminent: Johnson's Baby plans Q3 push, after J&J named senior marketing strategy director (score 99)

Subject: TV, Digital, Social, Online, Regional, Q3.

Company: Johnson & Johnson (J&J).

Opportunity: Currently looking to hire agencies to help with a Q3 campaign to boost its brand profile over own-label rivals. This comes after Johnson and Johnson promoted Sophie Rasmussen to senior director of marketing operations and strategy for EMEA. Her new role encompasses driving regional marketing operations through partnerships with integrated communications, marketing and digital marketing teams and J&J's agency relationships.

Sellers should look for revenue tied to digital and in-store marketing pounds. Agencies should try to piggyback off of this review for both the baby brand and other consumer brands within the J&J portfolio. It is often that one change to the agency roster leads to another in this industry, like we've seen recently with others

Reach out to Rasmussen and Group Marketing Manager Niamh Finan if you're an agency. Sellers should go through J&J's media agency UM London, appointed in late 2015.

Additional Information

Media Spend: The brand spent £3.4m last year, up 89% from 2014 spending. TV makes up the majority of the brand's budget with digital and radio trailing behind. Q2 was the biggest spending period in 2014, while Q1 and Q3 took the cake in 2015. Johnson & Johnson as a whole company spent £36m last year. 

Marketshare Decline: The baby brand, in particular, has experienced a loss in market share, according to a recent Nielsen report. J&J held 14.1% marketshare in the year to 25 June, down 21.6% year-over-year. Meanwhile, own-label brands increase share by 6.5%, now holding 42.5% of the baby wipe category. 

Experience: Rasmussen spent the last year as strategy director for Africa and the Middle East. Prior to that she was marketing director for OTC Northern Europe heading up marketing for a $500m brand portfolio across six markets. She was marketing director for other regions for several years prior to that after a three year role as group marketing manger of J&J UK. 

Target Audience: Families, mums, hospitals and clinics.

Competitors: Reckitt Benckiser, Paras, Himayala, Gentelle, Mothercare, Chicco

Digital Breakdown: In the last 12 months, Moat reports that Johnson's Baby has run 27 standard ads with eight publishers, 51% of which were published site-direct. Two video ads also ran. Top destinations were and

Johnson & Johnson has run 727 standard ads with 3,732 publishers in the last year. Of those, 35% were published site-direct. J&J also ran 147 high impacts and 163 video ads. Top destinations were, and 

In comparison, J&J ran 376 standard ads with 2,024 publishers (3% mobile) during the prior 12 months. Of those, 18% were published site-direct. J&J also ran 180 high impacts and 38 video ads. Top destinations were the same. 

Johnson's Baby
1-3 Foundation Park Roxborough Way Maidenhead, Berkshire SL6 3UG England, 01628 822 222

Ms Niamh Finan
​Group Marketing Manager

Ms. Sophie Rasmussen
Senior Director Marketing Operations and Strategy EMEA​