Johnson & Johnson | Company Profile, Marketing Contacts, Media Spend, Brands
Johnson & Johnson manufactures products that include baby products, dental care products, diagnostic materials, feminine products, and prescription drugs among others. Three business segments organize their acquisitions and subsidiaries as either: Consumer Business, Pharmaceutical Business, or Medical Devices & Diagnostics Business.NOTE: J&J global media is handled by a division of UM (Universal McCann) called J3, which is headquartered at the agency's New York office.
|Main Telephone||01628 822 222|
|Main Fax||01628 821 222|
Johnson & Johnson ContactsContacts (5/27)
|Yana I.||Vice President-Global Baby Franchise- EMEA||Berkshire|
Sample of Associated Brands
|Sophie R.||Senior Director Marketing Operations & Strategy - EMEA||Berkshire|
|Colleen O.||Global Marketing Director||Berkshire|
|Jane S.||Director, Digital, Media & Scale-Northern Europe||Berkshire|
|Lida K.||Associate Shopper Marketing Director - Consumer Healthcare||Berkshire|
|Regaine Hair Loss Treatment||*******|
|**** ******||** ******||Media Buying, Media Planning||2015||present|
|****** ******||** ******||Media Buying, Media Planning||2015||present|
|******||** ******||Media Buying, Media Planning||2015||present|
|******** - ******* ******||** ******||Media Buying, Media Planning||2015||present|
|******* - ***||** ******||Media Buying, Media Planning||2015||present|
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Review, Campaigns Imminent: Johnson's Baby plans Q3 push, after J&J named senior marketing strategy director (score 99)
Subject: TV, Digital, Social, Online, Regional, Q3.
Company: Johnson & Johnson (J&J).
Opportunity: Currently looking to hire agencies to help with a Q3 campaign to boost its brand profile over own-label rivals. This comes after Johnson and Johnson promoted Sophie Rasmussen to senior director of marketing operations and strategy for EMEA. Her new role encompasses driving regional marketing operations through partnerships with integrated communications, marketing and digital marketing teams and J&J's agency relationships.
Sellers should look for revenue tied to digital and in-store marketing pounds. Agencies should try to piggyback off of this review for both the baby brand and other consumer brands within the J&J portfolio. It is often that one change to the agency roster leads to another in this industry, like we've seen recently with others.
Reach out to Rasmussen and Group Marketing Manager Niamh Finan if you're an agency. Sellers should go through J&J's media agency UM London, appointed in late 2015.
Media Spend: The brand spent £3.4m last year, up 89% from 2014 spending. TV makes up the majority of the brand's budget with digital and radio trailing behind. Q2 was the biggest spending period in 2014, while Q1 and Q3 took the cake in 2015. Johnson & Johnson as a whole company spent £36m last year.
Marketshare Decline: The baby brand, in particular, has experienced a loss in market share, according to a recent Nielsen report. J&J held 14.1% marketshare in the year to 25 June, down 21.6% year-over-year. Meanwhile, own-label brands increase share by 6.5%, now holding 42.5% of the baby wipe category.
Experience: Rasmussen spent the last year as strategy director for Africa and the Middle East. Prior to that she was marketing director for OTC Northern Europe heading up marketing for a $500m brand portfolio across six markets. She was marketing director for other regions for several years prior to that after a three year role as group marketing manger of J&J UK.
Target Audience: Families, mums, hospitals and clinics.
Competitors: Reckitt Benckiser, Paras, Himayala, Gentelle, Mothercare, Chicco
Digital Breakdown: In the last 12 months, Moat reports that Johnson's Baby has run 27 standard ads with eight publishers, 51% of which were published site-direct. Two video ads also ran. Top destinations were babycentre.co.uk and momtastic.com.
Johnson & Johnson has run 727 standard ads with 3,732 publishers in the last year. Of those, 35% were published site-direct. J&J also ran 147 high impacts and 163 video ads. Top destinations were target.com, babycentre.co.uk and love.com.
In comparison, J&J ran 376 standard ads with 2,024 publishers (3% mobile) during the prior 12 months. Of those, 18% were published site-direct. J&J also ran 180 high impacts and 38 video ads. Top destinations were the same.
1-3 Foundation Park Roxborough Way Maidenhead, Berkshire SL6 3UG England, 01628 822 222
Ms Niamh Finan
Group Marketing Manager
Ms. Sophie Rasmussen
Senior Director Marketing Operations and Strategy EMEA