Kerry Foods | Company Profile, Marketing Contacts, Media Spend, Brands
Kerry Foods is a public food company and a leader in global food markets. The company develops, manufactures, and delivers food application specific food ingredients throughout the food and beverage industry.
|Main Telephone||01784 430 777|
|Main Fax||01784 438 189|
Kerry Foods ContactsContacts (5/15)
|Brian M.||Chief Financial Officer||Surrey|
Sample of Associated Brands
|Flor H.||Chief Executive Officer||Surrey|
|Nick R.||Chief Marketing Officer - UK&I||Surrey|
|Sue M.||Shopper Marketing Director||Surrey|
|David B.||Strategic Marketing Director - Dairy||Surrey|
|Kerry Foods - Low Low Spread||*****|
|Kerry Foods - Prod Rge||******|
|Kerry Foods - Cheestrings Prod Rge||*******|
|Pure Dairy Free - Spread Rge||*|
|Kerry Foods - Kerrymaid Prod Rge||*|
|***** - ***** *****||******||Media Buying, Media Planning||unknown||present|
|***** - ***** *****||******* & *******||Creative||unknown||present|
|***** *** - **** ****||******||Media Buying, Media Planning||unknown||present|
|***** *** - **** ****||******* & *******||Creative||unknown||present|
|****** *** - ******||******||Media Buying, Media Planning||unknown||present|
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Account in Jeopardy- Score 72: Kerry Foods puts Mattessons marketer over kids dairy portfolio
Subject: Female Engagement, Kids, TV, Packaging, Experiential, Social Media, In_Store, Q1.
Company: Kerry Foods is a public food company and a leader in global food markets.
Opportunity: Appointed Victoria Southern as marketing director for the Kids Dairy Snacking division, including brands Cheestrings and Yollies. Her role will support Kerry Foods' goal of growing chilled foods' sales within retailers and follows several new marketing hires that took place at the start of the year.
Ms Southern most recently lead the has already been busy this year, launching new packaging and digital/TV advertising to target families, so her leadership will continue these efforts.
Q1 is the company's biggest spending period, with another big push in Q3/Q4, so sellers have plenty of opportunity ahead of them. Clearly, Kerry is keen to invest big in marketing, so readers with deep FMCG experience should start making introductions now. Agencies have a great chance to win some business with Kerry Foods, which has held its current agency relationships for well beyond the average tenure (2.5-3 years). Vizeum has held the media planning and buying account since 2008.
Experience: Southern has spent the last five years working on the meats portfolio (includes Mattessons) after joining the company in 2010. Note that the Mattessons' brand makes up 30% of Kerry Foods' marketing budget.
Media Spend: Spent £13m last year, down from £22m recorded in 2014, according to Nielsen. TV makes up a large majority of the company's expenditure. Last year, Cinema ad spend doubled year-over-year.
Target Audience: The kids’ dairy snacking category is currently worth £428m. Cheesestrings targets three to five year olds.
Digital Breakdown: Per Pathmatics, Kerry Foods has spent £8k on digital ad spend so far this year, down from the £57k spent on desktop last year. This year's spend was spread across desktop, mobile and video and featured a April push for the Yollies yogurt brand. Top sites on desktop (83% site-direct) included cartoonnetwork.co.uk, wikia.com and whatculture.com. Three video ads were run this year, all published using the ad networks Adap.tv and Switch. Top sites were runescape.com, cartoonnetwork.co.uk and kongregate.com.
Thorpe Lea Manor
Thorpe Lea Road
Egham, Surrey TW20 8HY England
01784 430 777
Ms Victoria Southern
Marketing Director, Kids Dairy Snacking
Mr. Aaron Haynes
Senior Planning Manager