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General Mills | Company Profile, Marketing Contacts, Media Spend, Brands

General Mills is a world leader in the consumer foods industry. The company's products are manufactured and marketed in global locations. The company operates under nine brand categories: Bakeries & Foodservice, Baking Products, Big G, Health Ventures, International, Joint Ventures, Pillsbury, Snacks, and Yogurt.

Main Telephone 01895 201 100
Main Fax 01895 201 101
Primary Address
Harman House
1 George Street
Uxbridge, London UB8 1QQ

General Mills Contacts

Contacts (5/27)
Name Title City
Jennifer J. Vice President & Global Brand Director, Haagen Dazs London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01895 201 100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Harman House
1 George Street
Uxbridge, London

Sean E. Channel Director London
Richard W. Marketing Director - North Europe London
Claire B. Global Marketing Director London
Julie S. Senior Brand Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jus Rol - Pastry ****
Betty Crocker - Prod Rge ****
Green Giant - Range ****
Old El Paso - Prod Rge *******
Nature Valley *****

Agency Relationships

Brand Agency Service From To
***** ******* - **** *** ********* ** Media Buying, Media Planning 2015 present
***** ******* - **** *** **** ****** Creative 2015 present
******* ***** - **** **** ****** Creative 2015 present
******* ***** - **** ********* ** Media Buying, Media Planning unknown present
***** ***** - ***** ********* ** Media Buying, Media Planning 2015 present

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Decision Makers Round Up, featuring Royal Caribbean, Hugo Boss, Kraft Heinz and Costa

Below is a compilation of Decision Makers on the Move from the past week. The recap can also be accessed under “Decision Makers

Royal Caribbean International

Decision Maker: Promoted UK&I MD Stuart Leven to VP EMEA and MD of RCL Cruises. This includes their brands Azamara Club Cruises. Leven's hospitality and marketing experience have already kicked off moves for 2017, so make sure you've tried to be part of planning for next summer.

Contact: Mr Stuart Leven, VP, EMEA and Managing Director for RCL Cruises,

Hugo Boss

Decision Maker: Hired Richard Lloyd-Williams as director of digital transformation recently as the retailer looks to restore profitability by 2018 with a series of moves.

Contact: Ms Catherine Fuller, Marketing Manager - UK,

Blenheim Palace

Decision Maker: Promoted Finance Director Dominic Hare to CEO, effective early 2017. He'll take over for John Hoy, who's moving on to run the national rural practice of leading property consultancy Bidwells.

Contact: Ms Stephanie Hendley, Head, Marketing,


Decision Maker: Just a few months after gaining their Carat contacts, before it's too late.

Contact: Mr Gawain Owen, Head, Programmatic,


Decision Maker: Appointed Tom Burstow, formerly head of sport for Unicef UK, as chief executive. He'll work alongside Chief Executive Chris Grant who's particularly jazzed about his, "unrivalled experience of building strategic partnerships and leveraging major sporting events.” Burstow's core role is managing strategic external relationships, which will probably include sporting partnerships as this is where his experience lies.

Contact: Mr Tom Burstow, Chief Executive,

Compass Group

Decision Maker: Promoted David Tester to head of marketing for brands, formats and innovation. He will now spearhead marketing development for new client opportunities within the in-store division. Earlier this year, Compass Group bolstered its team with Marketing and Communications Manager Amanda Machado. It's clear the company is readying for a push in early 2017 when companies review budgets and are more likely to hire outside services.

Contact: Mr David Tester, Head, Marketing - Brands, Formats & Innovation,

Virgin Media

Decision Maker: Appointed James Dixon as head of customer marketing and CRM. His skills in multi-channel and strategy should particularly prove useful as Virgin looks to attract media users through a vast variety of channels. He'll join Director of Brand Communications Lloyd Page, who was brought on to the former vulnerable account earlier this year.

Contact: Mr James Dixon, Head, Customer Marketing - CRM,

The Smart Cube

Decision Maker: The financial service company has bolstered marketing in the last six months with several new appointments including CMO Ruth Crawford and Senior Marketing Manager Andrew Rose.

Contact: Ms Ruth Crawford, CMO,

Charlotte Tilbury

Decision Maker: Appointed Sophia Evgeniou, formerly of House of Fraser, as head of digital. She Succeeds former digital director Anna Bateson, who's joined Guardian News & Media to head up video strategy.

Contact: Ms Sophia Evgeniou, Head, Digital,


Decision Maker: Appointed John Humphrey as head of consumer insight for group marketing. His skills in analysis and behaviour will ideally help tailor campaigns to better target families and millennial consumers.

Contact: Mr John Humphrey, Head, Consumer Insight, Group Marketing,

General Mills

Decision Maker: After two years as US SVP and CMO, Ann Simonds is parting ways with the food conglomerate. General Mills is also dropping the international chief operating officer role as President and COO Jeff Harmening has assumed global operations. The company is on the hunt for a global CMO or marketing innovation leader to report to Harmening.

Contact: Mr Richard Williams, Marketing Director - North Europe,

Kraft Heinz

Decision Maker: Appointed former Birds Eye head marketer Steve Chantry as head of UK and Ireland marketing operations, effective January 2017. Current CMO Giles Jepson continue to oversee EU marketing, leaving Chantry to UK-specific responsibilities.



Decision Maker: After appointing June, the coffee giant has welcomed former Cadbury marketer Sarah Barron as CMO, effective immediately. She will succeed Carol Welch, who leaves after thee years after bringing digital marketing efforts in-house in the last year. 



Decision Maker: From Jan. 2017, John Moore, current Australia and New Zealand head marketer, will relocate to Bupa's corporate HQ in the UK. He'll take on a newly-created digital customer experience role, likely the same one Bupa was looking to fill last month.

New Look

Decision Maker: With the planned exit of Sally Heath-Minto (eCommerce director) and the recent departure of Jack Smith (group digital director), we're expecting some digital shifts. Looking ahead, it looks like former Argos online marketer Matt Roberts will take over as head of digital marketing and CRM, so relevant agencies should be getting in touch.


Decision Maker: Hired former customer experience director Benjamin Braun as marketing and digital director this month. This comes in just one month after former Barclaycard SVP Jay Sadier joined as digital transformation manager and after former Audi marketer Sarah Cox moved to head VW's commercial vehicles marketing


Warner Leisure Hotels

Decision Makers: After less than a year in the role, Marc Caulfield departed as head marketer this summer after leading a competitive pitch for brand PR and social media work.

He was replaced by former Wyevale Garden Centres head marketer Dale Coughtrey last month. Around the same time, former Barclaycard marketer Steve Lynes joined to manage advertising, media planning and marketing partnerships. 



Decision Makers: Hired former Imperial Tobacco, Titleist and MARS marketer Ian Forbes-Russell as head marketing for Hobgoblin brands including Wychwood, Brakspear and Ringwood.

Around the same time, Wynchwood and Hobgoblin brand manager Luke Hearn has become brand manager of Ringwood Brewery and channel marketer Thomas Lenihan has become consumer marketing controller. 


Flight Centre

Decision Maker:  Hired Frits De Kok as CMO for Europe and Africa, tasking him with strategic marketing to accelerate growth of all brands that service Flight Centre Travel Group's corporate customers, including FCM Travel Solutions, Corporate Traveller, Flight Centre Business Travel, Stage & Screen and cieven



Decision Maker:  Agencies should re-start your engines as the Domino's Pizza soon after BHS was purchased by the Al Mana Group-formed company BHS International and shut its high-street shops for good.

During his time at BHS, Holdway developed a three-year strategic multi-channel marketing campaign, so a new CMO (not yet named) will likely follow this path. However, the retailer has just experienced a re-birth of sorts.

Contact: Mr David Anderson, MD,

Domino's Pizza

Decision Maker: Hired Sales & Marketing Director Tony Holdway, former CMO at BHS and head brand marketer at House of Fraser. Holdway takes over for Simon Wallis, who was promoted to COO this summer.