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General Mills | Company Profile, Marketing Contacts, Media Spend, Brands




General Mills is a world leader in the consumer foods industry. The company's products are manufactured and marketed in global locations. The company operates under nine brand categories: Bakeries & Foodservice, Baking Products, Big G, Health Ventures, International, Joint Ventures, Pillsbury, Snacks, and Yogurt.

Main Telephone 01895 201 100
Main Fax 01895 201 101
Primary Address
Harman House
1 George Street
Uxbridge, London UB8 1QQ
England

General Mills Contacts

Contacts (5/6)
Name Title City
Sean E. Channel Director London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01895 201 100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Harman House
1 George Street
Uxbridge, London
UB8 1QQ
England

Richard W. Marketing Director - North Europe London
Jennifer J. Global Brand Director, Haagen Dazs London
Julie S. Senior Brand Manager London
Mark B. Global Senior Marketing Manager - Haagen-Dazs London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jus Rol - Pastry ****
Betty Crocker - Prod Rge ****
Green Giant - Range ****
Old El Paso - Prod Rge *******
Nature Valley - Crunchy Granola *****

Agency Relationships


Brand Agency Service From To
***** ******* - **** *** ********* ** Media Buying, Media Planning 2015 present
***** ******* - **** *** **** ****** Creative 2015 present
******* ***** - **** **** ****** Creative 2015 present
******* ***** - **** ********* ** Media Buying, Media Planning unknown present
***** ***** - ***** ********* ** Media Buying, Media Planning 2015 present

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WinmoEdge

ALT, Digital Opps: General Mills launches consumer-driven products for the summer


Subject: FMCG, Food, Digital, Outdoor, Press, Radio, TV

Company: General Mills is a world leader in the consumer foods industry, which operates under nine brand categories: Bakeries & Foodservice, Baking Products, Big G, Health Ventures, International, Joint Ventures, Pillsbury, Snacks, and Yogurt.

Opportunity: Just in time for summer, the industry giant is launching a host of new products heavily influenced by consumer-driven food trends. General Mills will attempt to keep up with this rapidly changing food industry, especially as the convenience of snacking is on the rise, and portion control weighs heavily on consumers' minds.

New products include Yoplait Greek 2% Whips!, Nature Valley nut and seed crunchy granola bars, Annie’s organic cereal, Old El Paso mini taco boats, Totino’s pizza sticks and Häägen-Dazs stick bars. Online and ATL sellers should reach out across brands as General Mills goes after pounds from mums looking for healthy options and family snacks.

Product development is driving the company forward and product-centric campaigns are sure to follow. In General Mill's history, new development processes have previously increased speed to market from 24 months to a year. DV has been following this opportunity for some time and activity has included Häagen Dazs tapping design agency Love.

Additional Information

Media Spend: Last year, over £2.4m was spent primarily on TV, press and outdoor, with some put towards digital and radio. Early 2016 has seen an increase in digital, but is still continuing with its usual channels.

Digital Breakdown: In the last 12 months, according to Moat, the company ran 325 standard ads on 1,361 publishers. With only 36 per cent placed site direct, top publishing sites include bettycrocker.com, wpexplorer.com, smogon.com and pillsbury.com. 19 high impact ads and 59 video ads also ran during this time.

This is an increase in publishers from year-to-date 2014, when 354 ads ran on 876. There was a drop in high impact ads, as 52 were run during this time.

Competitors: Include Kraft Foods, Sara Lee, Campbell Soup and Chobani.

Agency Roster: Last year, GREY covers creative.

General Mills
Harman House, 1 George Street, Uxbridge, London UB8 1QQ, 01895 201 100

Mr Richard Williams
Marketing Director - North Europe
richard.williams@genmills.com

Mr Simon Worne
Marketing Director
simon.worne@genmills.com