The Kraft Heinz Company | Company Profile, Marketing Contacts, Media Spend, Brands
The Kraft Heinz Company manufactures and markets a line of processed food products throughout the world. The company's principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant food and other processed food products. Their products are manufactured and packaged to provide safe, wholesome foods for consumers as well as foodservice and institutional customers.
The Kraft Heinz Company ContactsContacts (5/13)
|Giles J.||Chief Marketing Officer - Europe||London|
Sample of Associated Brands
|Rafael O.||Zone President - Europe||London|
|Steve C.||Chief Marketing Officer - UK&I||London|
|Jane E.||Marketing Lead, European Sauces||London|
|Helen T.||Marketing Manager, European Ketchup||London|
|Heinz Tomato Ketchup||*******|
|Kraft Heinz Company||*******|
|Heinz Weight Watchers Range||*|
|***** ******||*** **||Media Buying, Media Planning||2015||present|
|***** ******||*** & ********||Creative||unknown||present|
|***** *****||*** **||Media Buying, Media Planning||2015||present|
|***** *****||*** ******||Creative||2015||present|
|***** ****** *******||*** **||Media Buying, Media Planning||2015||present|
Who is the Chief Marketing Officer - Europe of The Kraft Heinz Company?
Who is the marketing contact for Food in London
What is the email of the Zone President - Europe of The Kraft Heinz Company?
What is direct phone of the Chief Marketing Officer - UK&I of The Kraft Heinz Company?
Who is the Media Buying, Media Planning agency of The Kraft Heinz Company?
Your personal LinkedIn™ network connections
Video, Teen Enagement Opps: Oscar Mayer becomes UK top video advertiser in 2016
Subject: Digital, Video, TV, Online, Social.
Brand: The Oscar Mayer Company is an American meat and cold cut production company, owned by Kraft Heinz.
Opportunity: The American meat brand has become a top digital video spender in 2016 among food brands in the UK. This is a significant increase year-over-year. The only other food brands that out rank Oscar Mayer in share of voice for video advertising in the UK are The Co-Operative Food and Tesco. Despite this, the brand has no local marketers, so use this as leverage when approaching Kraft foods brands and/or reaching out to Heinz media agency OMD.
Sellers- note that Kraft Heinz said it would be investing more in marketing this year and shift non-working to working media. Hopefully you used this to fuel your approach, but it is not too late to benefit from increased video advertising.
In the last few months, Kraft Heinz has appointed two marketing leads, former Zeo head marketer Chris Busher and former Colgate group brand manager Rhodri Williams. It might behove you to get in touch with them as strategy planning begins.
Media Spend: Kraft Foods spent £7m last year, according to Nielsen. This was a slight increase year-over-year. Top spending areas are radio, press and outdoor. Oscar Mayer is known for advertising on TV
Target Audience: Young children, teens.
Digital Breakdown: Oscar Mayer has run eight video ads with 91 publishers so far this year, all of them using programmatic. Top video ad destinations have included pcworld.com, trilleffect.com, lifehacker.co.uk and chroniclelive.co.uk. As for display, the brand has run 18 standard ads with 22 publishers, 27% of the publishers being mobile. Nearly all of these were programmatic-led.
During the same period last year, Oscar Mayer ran just one standard ad and one video ad.
The Kraft Heinz Company
South Building Hayes,
London UB4 8AL England,
020 8573 7757
Mr. Giles Jepson
Chief Marketing Officer, Europe
Mr Chris Busher
Mr Rhodri Williams
Mr Matthew Mill
Senior Brand Manager - Planters, Kraft & Quick Hot Meals