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The Kraft Heinz Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Kraft Heinz Company manufactures and markets a line of processed food products throughout the world. The company's principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant food and other processed food products. Their products are manufactured and packaged to provide safe, wholesome foods for consumers as well as foodservice and institutional customers.

Main Telephone 0800575755
Main Fax
Primary Address
Hayes Park
Hayes, London UB4 8AL
England

The Kraft Heinz Company Contacts

Contacts (5/8)
Name Title City
Rafael O. President - Europe London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0800575755
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Hayes Park
Hayes, London
UB4 8AL
England

Steve C. Chief Marketing Officer & Director, Commercial - UK&I London
Francesca M. Manager, Marketing - Infant UK London
Dominic L. Marketing & Strategy Lead - Europe Foodservice London
Rhodri W. Marketing Lead London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Heinz Tomato Ketchup *******
Kraft Heinz Company *******
Heinz Soups *******
Heinz Sauces *******
Heinz Weight Watchers Range *

Agency Relationships


Brand Agency Service From To
***** ****** *** ** Media Buying, Media Planning 2015 present
***** ****** *** & ******** Creative unknown present
***** ***** *** ** Media Buying, Media Planning 2015 present
***** ***** *** ****** Creative 2015 present
***** ****** ******* *** ** Media Buying, Media Planning 2015 present

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WinmoEdge

8 Decision Makers starting new roles this Q1


The following eight companies will have new decision makers sometime this quarter. Check out the details below for a brief on the new hire, while links to Winmo and DV articles will provide you with more details. 

BBC Worldwide

Decision Maker: Hired former Pottermore product, creative and content director and Penguin Books digital marketer Anna Rafferty as director of digital marketing for BBC's international and commercial arm, from January 2017.

She will be responsible for digital marketing plans and launches for brands including BBC Brit, BBC Earth and BBC First that will including shows such as Top Gear and Doctor Who. She reports to CMO Jackie Lee-Joe. Prospecting Points

Contact:  Email will be: anna.rafferty@bbc.com
Current email: anna.rafferty@team.pottermore.com

Kraft Heinz

Decision Maker: Appointed former Birds Eye head marketer Steve Chantry as head of UK and Ireland marketing operations, effective January 2017. Current CMO Giles Jepson continue to oversee EU marketing, leaving Chantry to UK-specific responsibilities. Chantry has spent the last 2.5 years at Birds Eye and previously worked with Mondelez, Cabsury and Reckitt Benckiser. Read all about how Chantry influenced Birds Eye's marketing team and strategy Prospecting Points

Contact: steve.chantry@kraftheinzcompany.com

Bupa 

Decision Maker: From Jan. 2017, John Moore, current Australia and New Zealand head marketer, will relocate to Bupa's corporate HQ in the UK. He'll take on a newly-created digital customer experience role, likely the same one Bupa was looking to fill late last year. 

Moore has been in his current role for more than three years, spending the last two recognised as a strategy that engaged customers at key life stages, such as female health, carer and family decision making. He worked closely with the CIO for data and analytics and oversaw the creation of The Blue Room, a new content hub, so look for a similar strategy here. 

He leaves Bupa's Australian business at a time when the healthcare giant is reviewing its media and creative requirements, planning to consolidate into one agency. He could lead the same effort here, so MEC and WCRS are looking at a defence strategy in Q1. Prospecting Points

Contactjohn.moore@bupa.com

John Lewis

Decision Maker: Paula Nickolds has been promoted to Commercial Director and MD from 01 January, 2017. Nickolds was previously the retail giant's commercial director, responsible for bringing life to product ranges and the atmosphere of its shops. Prior to this, she was buying and brand director, working with longtime head marketer Craig Inglis, who took on her former customer marketing responsibilities a year ago

She is the first female MD at the retailer in 152 years at a time when profits have fallen 31% in H1. Losses are due to a bad transition to online shopping. Prospecting Points

Contact: 020 7828 1000, paula_nickolds@johnlewis.co.uk

Moneysupermarket

Decision Maker: The price comparison site has found its new boss, naming former John Lewis' retail director Mark Lewis as CEO to replace outgoing boss Peter Plumb from May 2017. 

Lewis' background includes digital and agency-side account management. Prior to John Lewis, he was CEO of Collect+ after serving as MD UK for eBay for nearly six years.  Prospecting Points

Contact: mark.lewis@moneysupermarket.com

Brakes Group

Decision Maker:  Hired Ton Christiannse as the new UK boss, succeeding Phil Wieland, who leaves January 2017. Duncan Gibson, MD of corporate, public and logistics, will leave the company in January and his team will then report to Mr Christiannse. Prospecting Points

Contact: ton.christiannse@brake.co.uk

Blenheim Palace

Decision Maker:  Promoted Finance Director Dominic Hare to CEO, effective early 2017. He'll take over for John Hoy, who's moving on to run the national rural practice of leading property consultancy Bidwells. Hare has a long and rich history with Blenheim Palace. During his time as financial director, the business saw record visitor numbers and record expansion rates. He'll look to explore new opportunities this coming year so expect possible marketing team shake ups and strategy changes. Prospecting Points

Contact: â€‹dhare@blenheimpalace.com

Shop Direct

Decision Maker:  The vulnerable account hired former Sainsbury's digital and technology director Jon Rudoe as its new retail and technology director and member of the executive board from April 2017.

Reporting to CEO Alex Baldock, Rudoe will combine retail and IT for the first time, so agencies that can help him with personalised customer experience and digital efficiencies should begin reaching out now and again in April. He's also responsible for ecommerce, marketing, trading, commercial and business development. Prospecting Points

Contact: Email will be: jon.rudoe@sainsburys.co.uk