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The Kraft Heinz Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Kraft Heinz Company manufactures and markets a line of processed food products throughout the world. The company's principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant food and other processed food products. Their products are manufactured and packaged to provide safe, wholesome foods for consumers as well as foodservice and institutional customers.

Main Telephone 0800575755
Main Fax
Primary Address
Hayes Park
Hayes, London UB4 8AL
England

The Kraft Heinz Company Contacts

Contacts (5/13)
Name Title City
Giles J. Chief Marketing Officer - Europe London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0800575755
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Hayes Park
Hayes, London
UB4 8AL
England

Rafael O. Zone President - Europe London
Steve C. Chief Marketing Officer - UK&I London
Jane E. Marketing Lead, European Sauces London
Helen T. Marketing Manager, European Ketchup London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Heinz Tomato Ketchup *******
Kraft Heinz Company *******
Heinz Soups *******
Heinz Sauces *******
Heinz Weight Watchers Range *

Agency Relationships


Brand Agency Service From To
***** ****** *** ** Media Buying, Media Planning 2015 present
***** ****** *** & ******** Creative unknown present
***** ***** *** ** Media Buying, Media Planning 2015 present
***** ***** *** ****** Creative 2015 present
***** ****** ******* *** ** Media Buying, Media Planning 2015 present

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WinmoEdge

Video, Teen Enagement Opps: Oscar Mayer becomes UK top video advertiser in 2016


Subject: Digital, Video, TV, Online, Social. 

Brand: The Oscar Mayer Company is an American meat and cold cut production company, owned by Kraft Heinz.

Opportunity: The American meat brand has become a top digital video spender in 2016 among food brands in the UK. This is a significant increase year-over-year. The only other food brands that out rank Oscar Mayer in share of voice for video advertising in the UK are The Co-Operative Food and Tesco. Despite this, the brand has no local marketers, so use this as leverage when approaching Kraft foods brands and/or reaching out to Heinz media agency OMD

Sellers- note that Kraft Heinz said it would be investing more in marketing this year and shift non-working to working media. Hopefully you used this to fuel your approach, but it is not too late to benefit from increased video advertising. 

In the last few months, Kraft Heinz has appointed two marketing leads, former Zeo head marketer Chris Busher and former Colgate group brand manager Rhodri Williams. It might behove you to get in touch with them as strategy planning begins. 

Additional Information

Media Spend: Kraft Foods spent £7m last year, according to Nielsen. This was a slight increase year-over-year. Top spending areas are radio, press and outdoor. Oscar Mayer is known for advertising on TV

Target Audience: Young children, teens.

Digital Breakdown: Oscar Mayer has run eight video ads with 91 publishers so far this year, all of them using programmatic. Top video ad destinations have included pcworld.com, trilleffect.com, lifehacker.co.uk and chroniclelive.co.uk. As for display, the brand has run 18 standard ads with 22 publishers, 27% of the publishers being mobile. Nearly all of these were programmatic-led.

During the same period last year, Oscar Mayer ran just one standard ad and one video ad. 

The Kraft Heinz Company
South Building Hayes,
London UB4 8AL England, 
020 8573 7757

Mr. Giles Jepson
Chief Marketing Officer, Europe
giles.jepson@uk.hjheinz.com

Mr Chris Busher
Marketing Lead
chris.busher@uk.hjheinz.com

Mr Rhodri Williams
Marketing Lead
rhodri.williams@uk.hjheinz.com

Mr Matthew Mill
Senior Brand Manager - Planters, Kraft & Quick Hot Meals
matthew.mill@uk.hjheinz.com