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Walkers Snacks Ltd | Company Profile, Marketing Contacts, Media Spend, Brands




Walkers Snacks Ltd is a snack food manufacturer. The company primarily manufactures crisps and other non-potato based snack foods.

Main Telephone 01189 160 000
Main Fax 0118 930 3152
Primary Address
450 South Oak Way
Greenpark
Reading , Berkshire RG2 6UW
England

Walkers Snacks Ltd Contacts

Contacts (5/8)
Name Title City
Rachel H. Marketing Director Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01189 160 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 450 South Oak Way
Greenpark
Reading , Berkshire
RG2 6UW
England

Jan B. Innovation Marketing Manager, Nutrition - Europe Berkshire
John S. UEFA Champions League Marketing Activation Lead Berkshire
Rob P. Senior Brand Manager, Doritos - Western Europe & South Africa Berkshire
Lydia V. Brand Manager Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Walkers Snacks Ltd *******
Walkers *******
Sunbites *******
Doritos *******
Tiger Nuts *

Agency Relationships


Brand Agency Service From To
******* *** ** Media Buying, Media Planning unknown present
******* ****** **** ******* **** Creative unknown present
****** **** ***** ****** **** ******* **** Creative unknown present
****** **** ***** *** ** Media Buying, Media Planning unknown present
****** *** ** Media Buying, Media Planning unknown present

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WinmoEdge

Digital Opps: Doritos names new brand marketer ahead of big Q2 push


Subject: Tenns, Millennials, Digital, Video, Experiential, Social

Brand: Doritos (Winmo)

Opportunity: After significant increases in digital marketing over the last 12 months, the crisps brand has found itself a new senior brand manager, Rob Pawson, former brand activation manager for PepsiCo’s UK grains portfolio. He will manage brand marketing, including digital activation and blue chip NPD partnering in local markets across Western Europe and South Africa for Doritos. 

Sellers should go hard to secure revenue in Q2, the brand’s biggest spending period, but there’s last year’s big digital spike took place during Q3. 

Additional Information

Media Spend: The brand spent £2m in 2014 tracked media, mostly in TV. Walkers increased ad spend by nearly 28% during the same year, spending £15m, with nearly a million going towards cinema. 

Digital Breakdown: In the last 12 months, Doritos has run 12 standard ads with 76 publishers, one per cent of which have run site direct versus programmatic. This is in addition to six video ads. The prior 12 months saw the brand run seven ads on four publishers, 100% directly. Top ad destinations lately have included theladbible.com, thesportbible.com, lonleyplanet.com and life.com.tw. 

Target Audience: Males 18-34.

Agency RosterAbbott Mead Vickers BBDO handles creative. 

Walkers Snacks Ltd
450 South Oak Way Greenpark Reading , Berkshire RG2 6UW England, 01189 160 000

Mr Rob Pawson 
Senior Brand Manager – Doritos – Western Europe & South Africa PepsiCo
robert.pawson@pepsico.com

Ms. Rachel Holms
Marketing Director
rachel.holms@intl.pepsico.com