Credit Suisse | Company Profile, Marketing Contacts, Media Spend, Brands
Swiss financial giant Credit Suisse operates in two main divisions, private banking/wealth management and investment banking.
|Main Telephone||020 7888 8888|
|Main Fax||020 7888 1600|
Credit Suisse ContactsContacts (5/13)
|Matt P.||Chief Operating Officer - Fixed Income Emerging Markets - EMEA||London|
Sample of Associated Brands
|David M.||Chief Operating Officer||London|
|Ognyan K.||Director, Asset Manager & Chief Operating Officer - Singapore||London|
|Stephen F.||Chief Executive Officer, Asset Management Limited||London|
|Elisa F.||Vice President - EMEA||London|
|Credit Suisse - Corp||*****|
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Sponsorship, Digital Opps: Credit Suisse cleans up global sponsor biz
Update (1 Jul): Didier Denat has changed roles for the second time this year, from head of financial sponsors and leveraged finance in EMEA to co-head of Credit Suisse’s global sponsors business. There are rumours abound that the bank will sponsor Premier League’s Arsenal, a team that has been close to newly-appointed CEO Tidjane Thiam’s heart.
At the same time, London-based Stephen Carter becomes global co-head of mergers and acquisitions for financial institutions.
Digital Breakdown: Moat UK reports that the financial company has run 41 standard display and 9 high impact ads with 227 publishers in the last year. While 69% of the ads were run directly through the publishers, not one of them were mobile. While activity was at its highest this time last year, there’s been a pretty steady flow of activity on finance and magazine publishers.
Subject: Digital, Partnerships, Mobile, Leadership, Social Media.
Company: Credit Suisse, a leading global financial services company headquartered in Zurich.
Opportunity (11 Mar): A new leader coming on board with a vision for expansion and a history leading a UK company, indicates some strategy overviews and changes in the near future, most likely one that is focused on digital. Credit Suisse also values and will be looking into partnerships (see “A ‘Digital' Crossroads” below.) With banks becoming increasingly obsolete, digital initiatives are also going to increase.
Per Mr. Spielberg below: “Our interaction with the digital world has undergone enormous changes in a very short time. No one was demanding a screen that could be manipulated by swiping back and forth, but once it was here, everyone thought it was cool. Innovations like this will continue to come. They aren't specifically related to banking, but we are affected by them and have to do our part. Otherwise, we run the risk of becoming alienated from our clients.”
Decision Makers: UK Prudential chief executive Tidjane Thiam will step down this year to become CEO of investment bank Credit Suisse. Mr. Thiam joined Prudential from Aviva as chief financial officer in March 2008. He was promoted to chief executive in October 2009.
According to Mr. Thiam, “huge opportunities” await for Swiss banking giant Credit Suisse, with potential growth in emerging markets. Following thr announcement, shares of Credit Suisse surged 7.5%, while Prudential's stock slumped 3%.
In August 2014, Credit Suisse hired a new “Head of Innovation” for its Digital Private Bank, Holger Spielberg.
Man with a Vision: In the City of London, Thiam is seen as a man with a clear strategic vision and the ability to implement it. The French-educated CEO has been rewarded handsomely for staking Prudential's future on growth in Asia, a region which Credit Suisse has had less success in cracking.
Financial Results: Credit Suisse reported in December an FY14 net income attributable to shareholders of CHF 2,105 million and return on equity of 5%; strategic results showed an FY14 net income of CHF 4,962m and return on equity of 12%.
Chief Executive Officer, Brady W. Dougan said: “Our solid results for the fourth quarter demonstrate consistency in our performance amid a challenging market environment with increased volatility. Our strategic businesses generated a return on equity of 11 percent for the quarter and 12 percent for the full year. During the quarter, we further reduced leverage exposure, continued to execute our capital measures and exceeded our 10 percent Look-through CET1 year-end target, including the impact of the US settlement.”
A “Digital” Crossroads: According to Holger Spielberg, Managing Director for Digital Private Banking at Credit Suisse, digitalisation is forcing banks to undergo the most extensive transformation in their history.
In an interview on the Credit Suisse's website, Mr. Spielberg explained this financial revolution: “Bank branches are hardly needed any longer,” he says, “Payments and money transfers can be handled by platforms and robots. These basic functions will be open and free, they do not necessarily require a bank. And soon, we will be able to pay our telephone bills using social media.”
“The competition is closer to the clients and comes mostly from outside of the world of finance – Apple, Facebook, or Swisscom in Switzerland, which is making a strong push into finance. Add to that the fact that “fintechs,” startup companies in the financial area, are springing up like mushrooms.”
“Our interaction with the digital world has undergone enormous changes in a very short time. No one was demanding a screen that could be manipulated by swiping back and forth, but once it was here, everyone thought it was cool. Innovations like this will continue to come. They aren't specifically related to banking, but we are affected by them and have to do our part. Otherwise, we run the risk of becoming alienated from our clients.”
“With all the buzz about fintechs, banks have the potential to establish themselves sustainably for the future. So we have to rethink our services from a push to a pull model. My vision is to see banking become integrated in the lives of our clients, with more relevance and a great deal of trust. For the banks, this means investing intelligently in new strategic competencies, such as partnering.”
“If I want to transfer money from one social media platform to another, as previously mentioned, the underlying platform must be able to guarantee data security. That could be a Swiss bank. The exciting thing is that digital also means direct personto-person interaction. New technologies can help here and represent an opportunity for Swiss banks with their tradition and international reputation.”
Agency Relationships & Media Spend: Credit Suisse works with Havas Media UK for their media planning and buying and with Havas Worldwide London for their creative account.
The group's media spend has plummeted from 2012 numbers to 2014. 2012 had a total spend of £1.4m, while Q1-Q3 of 2014 reported £131k, according to Nielsen. Press and Internet have been the company's only media investments, since 2012.
One Cabot Square, London, E14 4QJ, 020 7888 8888
Ms Libby Hills
Global Head Advertising & Sponsorship
Mr Didier Denat
Head of Financial Sponsors Group & co-Head of Leveraged Finance and Sponsors Group EMEA at Credit Suisse
Ms. Elisa Foppa
Vice President – EMEA
Havas Worldwide London
Cupola House, 15 Alfred Place, London, WC1E 7EB, 020 7240 4111
Global Planning Director
Global Brand Director
Havas Media UK
60 St Martin's Lane, London, WC2N 4JS, England, 020 7393 9000
Digital Account Manager
UK Chief Executive Officer
Managing Partner, New Business & Marketing