BUPA | Company Profile, Marketing Contacts, Media Spend, Brands
BUPA is a private healthcare organization that services millions of customers internationally. The healthcare group provides personal and company health insurance, run care homes for older people and hospitals, workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.
|Main Telephone||020 7656 2000|
|Main Fax||020 7656 2701|
BUPA ContactsContacts (5/30)
|Alex P.||Chief Executive Officer||London|
Sample of Associated Brands
|Simon N.||Director, Global Digital Health||London|
|Angus S.||Sales & Communications Director||London|
|Milena M.||Director, Strategy||London|
|John M.||Marketing Director||London|
|Bupa - Corp||*******|
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Campaign Imminent: Healthcare group reviews comms contract to boost image
Subject: TV, Digital, Health, PR, Campaign, Finance, Communications.
Company: Bupa UK, a leading international healthcare group, offering health insurance and medical subscription products, and running care homes, retirement villages, hospitals, primary care and diagnostic centres and dental clinics.
The brief can be split between two agencies or carried out by one team, and the process is being managed by Bupa head of comms, Jo Hudson.
A Bupa spokesperson said: “We regularly review our agency relationships across Bupa. This brief is for our global reputation building and financial communications activities and does not affect any of the agencies working with our UK businesses.”
This news follows the Group’s here from recent DV article.
Reach out to Bupa with campaign, financial and reputation building ideas, keeping in mind target audiences of caretakers, elderly individuals and those with long-term conditions. Agencies with an international presence are important to the Group, as this is a global account.
Media Spend: The company spent 18.5% more in total measured media in 2014 than in 2013 (£7.1m, compared to £6 million), according to Nielsen. Highest spend was in TV, Press and Direct Mail, followed by Radio.
Agency Roster: Bupa works with MEC United Kingdom and WCRS, according to TLO.
15 – 19 Bloomsbury Way, London, WC1A 2BA, 020 7656 2000
Head of Digital Delivery
Group Marketing Director
Head, Global Brand & Communications Planning
D: 020 7656 2000 ext 2281
Chief Strategy & Marketing Officer
MEC United Kingdom
1 Paris Garden, London, SE1 8NU, 020 7803 2000
Group Digital Operations Director
Digital Planning Director
D: 020 7803 2000, ext: 2945