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BlackRock | Company Profile, Marketing Contacts, Media Spend, Brands




BlackRock, headquartered in London, England is a financial services company that provides guidance for individuals or businesses who are seeking a better financial future through investments.

Main Telephone 020 7743 3000
Main Fax 020 7743 2420
Primary Address
12 Throgmorton Avenue
London, London EC2N 2DL
England

BlackRock Contacts

Contacts (5/6)
Name Title City
Richard K. Senior Managing Director & Deputy Chief Operating Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7743 3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12 Throgmorton Avenue
London, London
EC2N 2DL
England

Zoe G. Vice President, Brand Strategy & Media - EMEA London
Danielle V. Vice President, Marketing London
Emma P. Director - Corporate & iShares London
Clay H. Managing Director & Head, Marketing - iShares - EMEA London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blackrock Inv - Corp ******
Ishares - Ishares *****

Agency Relationships


Brand Agency Service From To
********* *** - **** ********* ** Media Buying, Media Planning 2014 present
********* *** - **** ********* ** Media Buying, Media Planning 2014 present
******* - ******* ********* ** Media Buying, Media Planning 2014 present
******* - ******* ********* ** Media Buying, Media Planning 2014 present

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WinmoEdge

Close Watch, Digital Opps: BlackRock CMO names iShares VP of EMEA marketing


Subject: OOH, Social, Digital, Events, Print, TV, Global, Sponsorship, Video. 

Company: BlackRock, a global investment management corporation.

Opportunity: Four months into his role as BlackRock's CMO for the EMEA region, Mr. Ian Forrest is at the climax of bolstering BlackRock’s marketing team in the region. Most recently, he brought on former Barclays marketer Sarah Drucker as VP of EMEA marketing for iShares, BlackRock’s ETF business offering.

The iShares arm has experienced rapid organic growth in Europe over the last year and recently expanded when the company acquired the ETF arm of Credit Suisse.

BlackRock since Aug. 2015; with this new hire, we’ve increased its score from 43% to 52%, with expected changes between Aug. 2016 and Feb. 2017.  This could be an even sooner opportunity when looking at iShares, individually. Digital sellers should also have an advantage when approaching either marketers, particularly the recently-hired Head of Digital, EMEA Joanne Phillips as she redefines the region’s digital marketing strategy. 

Experience: Ms. Drucker has a decade of experience in marketing within the financial sector, most recently as the marketing manager of corporate and employer solutions ad Barclays Wealth and Investment Management. Prior to that, she was an assistant marketing manager at Royal Bank of Scotland and held two marketing roles at AMP Financial Services. 

Digital Breakdown: Last year, BlackRock ran 149 standard display ads (105 of which were promoting iShare), 41% of which ran publisher-direct. Furthermore, BlackRock ran 355 high impact ads and eight video ads during the year, according to Moat UK. There was a total of 279 destinations, top ones including maxpreps.com, seekingalpha.com, citywire.co.uk and bloomberg.com.  

Compared to the overall finance industry in the UK, Intuit, Capital One, American Express, PayPal, JPMorgan Chase & Co., Chase, Western Union, Fisher Investments, Visa, Bloomberg are the highest digital spenders.

When comparing BlackRock against the competitors listed below, only UBS comes close to daily activity on desktop this year, while BlackRock and Source are the only ones appearing on mobile, even if very little. BlackRock also is the only one of these competitors that had video activity this past year.

Competitive Analysis: A study by BNY Mellon  from 2014 showed that financial services providers such as life insurers, banks and asset managers are failing to connect with Millennials at a time when young people need the industry more than ever. Some prominent competitors include those below, with details of their latest strategies. These are in addition to various other companies within the Asset Management industry, a very competitive global market place.

Eaton Vance Management recently reported financial difficulties for Q3 and is planning to launch a new product in London this year, plans to invest in sponsorship and has had several shake-ups to its marketing team.

Baby Boomers planning to retire over the next 20 years. 

Media Spend: Nielsen reports that BlackRock spent nearly £2m in total measured media during 2014, mainly in press and internet. 

Agency Roster: BlackRock M&C Saatchi London with its creative account in 2010.

BlackRock
12 Throgmorton Avenue, London, EC2N 2DL, 020 7743 3000

Ms. Sarah Drucker
VP, iShares EMEA Marketing
sarah.drucker@blackrock.com

Mr. Clay Hagland
Managing Director & Head, Marketing – iShares – EMEA
clay.hagland@blackrock.com

Ms. Kathryn Shiplee
Director, Brand Advertising – EMEA
kathryn.shiplee@blackrock.com

Mr. Ian Forrest
Chief Marketing Officer, EMEA 
ian.forrest@blackrock.com 

Ms. Joanne Phillips
Director – Head of Digital, EMEA
joanne.phillips@blackrock.com