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The Walt Disney Company | Company Profile, Marketing Contacts, Media Spend, Brands




Walt Disney is a media and entertainment conglomerate. Operations include theme parks, movies, broadcasting and internet sites. The company is organized into four business units: Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks.

Main Telephone 020 8222 1000
Main Fax 020 8222 2795
Primary Address
Three Queen Caroline Street
London, London W6 9PE
England

The Walt Disney Company Contacts

Contacts (5/21)
Name Title City
Tricia W. Chief Marketing Officer - EMEA & Executive Vice President, Ad Sales & Marketing London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8222 1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Queen Caroline Street
London, London
W6 9PE
England

Nicole M. Chief Marketing Officer - Middle East London
Anna H. Vice President & Chief Marketing Officer London
Marianthi O. Vice President, Head of Living Well - UK&I & Head, Licensed Sales - FMCG & EMEA London
Sharon W. Vice President, Marketing & Partnerships London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Disney Store ******
Disney Channel *****
Walt Disney Company ********
Disney Cruise Line ******
Disney Junior *****

Agency Relationships


Brand Agency Service From To
****** ******* *** ** Media Buying, Media Planning 2013 present
****** ****** **** *** ** Media Buying, Media Planning 2013 present
****** ****** *** ** Media Buying, Media Planning 2013 present
****** ******** *** ** Media Buying, Media Planning 2013 present
****** ***** *** ** Media Buying, Media Planning 2013 present

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Omnichannel, Toy Opps: Rogue One: A Star Wars Story launches this December


Subject: Toys, Children, TV, Radio, Digital, Cinema, Press, Video

Movie: "Rogue One: A Star Wars Story" is a prequel to the original storyline where a group of unlikely heroes band together on a mission to steal the plans to the Death Star. It's produced by Walt Disney.

Opportunity: The franchised prequel is already sparking marketing innovation before its Dec 16 launch. Disney just globally released its full range of Rogue One products this September at retailers including Disney Store and disneystore.co.uk. Toy partnerships have already formed so there is a plethora of cross-marketing opportunities on the table.

Hasbro and the LEGO group for toy launches. Digital engagement has already begun as Disney recently joined forces with YouTube for a Star Wars channel to engage superfans with a series of stop-motion shorts (one shown above).

The media group and toy companies often lean on digital and social when it comes to attracting children and millennials so expect particular cross-marketing online. Sellers should reach out immediately to toy providers and Disney in anticipation for this Q4 launch that will roll into its peak season, Q1.

OMD UK leaders as the clock ticks on.

Additional Information

Media Spend: In 2015, Walt Disney spent £6.8m on media, with TV nabbing the majority (£3.8m) and the rest spread across radio, cinema, press and digital. Q1 is by far the group's biggest spending period followed quickly by Q2.

Digital Breakdown: Since January, according to Pathmatics, the majority of Disney Studios Home Entertainment's digital ad spend has been put towards video. The company spent £304.5k to generate 7.4m impressions. With 87 per cent placed site directly, top publishing sites include imdb.com, msn.com, bulbagarden.net and gamepedia.com. 

During this time, toymaker Hasbro also spent £54k on Star Wars desktop ads that collected 1.4m impressions. All were placed site directly on amazon.co.uk.

Meanwhile, The LEGO Group spent £3.4k on Star Wars video ads that gained 337k impressions. 98% were placed through ad networks and top publishing sites included youtube.com and wowhead.com.

Target Market: The Star Wars franchise pulls in nostalgic babyboomer, Gen X, Y, Z, and millennial fans. This particular spin-off is mostly aiming to attract children and longtime fans interested in the history/origins of the story.

Walt Disney
3 Queen Caroline Street
London W6 9PE
T: 020 8222 1000

Ms Tricia Wilber
CMO - EMEA & EVP, Ad Sales & Marketing
tricia.wilber@disney.com

Ms Charlott Tudor
VP, Marketing Walt Disney Studios, UK/EMEA - Disney Branded Movies & LucasFilm
charlotte.tudor@disney.com

Mr Dan Hall
Senior Licensing Manager, EMEA - LucasFilm & Lego
dan.hall@disney.com

Mr Nikita Jivykh
Business Director - The Walt Disney Company, Studio Marketing
nikita.jivykh@omd.uk.com

Mr Angus Norriss
Executive Digital Director
angus.norriss@omd.com