The Walt Disney Company | Company Profile, Marketing Contacts, Media Spend, Brands
Walt Disney is a media and entertainment conglomerate. Operations include theme parks, movies, broadcasting and internet sites. The company is organized into four business units: Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks.
|Main Telephone||020 8222 1000|
|Main Fax||020 8222 2795|
The Walt Disney Company ContactsContacts (5/22)
|Tricia W.||Chief Marketing Officer - EMEA & Executive Vice President, Ad Sales & Marketing||London|
Sample of Associated Brands
|Nicole M.||Chief Marketing Officer - Middle East||London|
|Anna H.||Vice President & Chief Marketing Officer||London|
|Marianthi O.||Vice President, Head of Living Well - UK&I & Head, Licensed Sales - FMCG & EMEA||London|
|Sharon W.||Vice President, Marketing & Partnerships||London|
|Walt Disney Company||********|
|Disney Cruise Line||******|
|****** *******||*** **||Media Buying, Media Planning||2013||present|
|****** ****** ****||*** **||Media Buying, Media Planning||2013||present|
|****** ******||*** **||Media Buying, Media Planning||2013||present|
|****** ********||*** **||Media Buying, Media Planning||2013||present|
|****** *****||*** **||Media Buying, Media Planning||2013||present|
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Omnichannel, Toy Opps: Rogue One: A Star Wars Story launches this December
Subject: Toys, Children, TV, Radio, Digital, Cinema, Press, Video
Movie: "Rogue One: A Star Wars Story" is a prequel to the original storyline where a group of unlikely heroes band together on a mission to steal the plans to the Death Star. It's produced by Walt Disney.
Opportunity: The franchised prequel is already sparking marketing innovation before its Dec 16 launch. Disney just globally released its full range of Rogue One products this September at retailers including Disney Store and disneystore.co.uk. Toy partnerships have already formed so there is a plethora of cross-marketing opportunities on the table.
Hasbro and the LEGO group for toy launches. Digital engagement has already begun as Disney recently joined forces with YouTube for a Star Wars channel to engage superfans with a series of stop-motion shorts (one shown above).
The media group and toy companies often lean on digital and social when it comes to attracting children and millennials so expect particular cross-marketing online. Sellers should reach out immediately to toy providers and Disney in anticipation for this Q4 launch that will roll into its peak season, Q1.
OMD UK leaders as the clock ticks on.
Media Spend: In 2015, Walt Disney spent £6.8m on media, with TV nabbing the majority (£3.8m) and the rest spread across radio, cinema, press and digital. Q1 is by far the group's biggest spending period followed quickly by Q2.
Digital Breakdown: Since January, according to Pathmatics, the majority of Disney Studios Home Entertainment's digital ad spend has been put towards video. The company spent £304.5k to generate 7.4m impressions. With 87 per cent placed site directly, top publishing sites include imdb.com, msn.com, bulbagarden.net and gamepedia.com.
During this time, toymaker Hasbro also spent £54k on Star Wars desktop ads that collected 1.4m impressions. All were placed site directly on amazon.co.uk.
Meanwhile, The LEGO Group spent £3.4k on Star Wars video ads that gained 337k impressions. 98% were placed through ad networks and top publishing sites included youtube.com and wowhead.com.
Target Market: The Star Wars franchise pulls in nostalgic babyboomer, Gen X, Y, Z, and millennial fans. This particular spin-off is mostly aiming to attract children and longtime fans interested in the history/origins of the story.
3 Queen Caroline Street
London W6 9PE
T: 020 8222 1000
Ms Tricia Wilber
CMO - EMEA & EVP, Ad Sales & Marketing
Ms Charlott Tudor
VP, Marketing Walt Disney Studios, UK/EMEA - Disney Branded Movies & LucasFilm
Mr Dan Hall
Senior Licensing Manager, EMEA - LucasFilm & Lego
Mr Nikita Jivykh
Business Director - The Walt Disney Company, Studio Marketing
Mr Angus Norriss
Executive Digital Director