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Microsoft | Company Profile, Marketing Contacts, Media Spend, Brands




Microsoft is leading the world in computing software, operating systems, and solutions. The company is comprised of three core divisions: Business, Entertainment & Devices, and Platform Products & Services. Microsoft products are marketed all over the world and consist of Microsoft branded products that include business and office tools, servers, video games, Internet services, and mobile phone content.

Main Telephone 0344 800 2400
Main Fax 0870 602 0100
Primary Address
Microsoft Campus
Thames Valley Park
Reading , Berkshire RG6 1WG
England

Microsoft Contacts

Contacts (5/55)
Name Title City
Mark S. Chief Technology Officer - Lift London Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0344 800 2400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Microsoft Campus
Thames Valley Park
Reading , Berkshire
RG6 1WG
England

Paul D. Consumer Marketing Director Berkshire
Neil T. Vice President, Consumer Channel Group - EMEA Berkshire
Rikke R. Senior Channel Executive Berkshire
David P. Product Marketing Director - Xbox Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Microsoft Web Hosting *
Microsoft Outlook *
Skype *
Microsoft Surface ********
Microsoft Windows ********

Agency Relationships


Brand Agency Service From To
**** ****** * Media Buying, Media Planning 2014 present
********* ****** * Media Buying, Media Planning 2014 present
********* *** ********* digital unknown present
********* ******** ****** * Media Buying, Media Planning 2014 present
********* ****** ****** * Media Buying, Media Planning 2014 present

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WinmoEdge

Q4, Agency Opps: Vuln. account Microsoft names UK services marketing director


Subject: Digital, TV, Outdoor, Cinema, Video, Q4. 

CompanyMicrosoft

Opportunity: The vulnerable account recently welcomed Nick Webb as marketing director for UK services. Webb was previously with Vodafone, where he had been since 2010, most recently as head of strategy and transformation for Vodafone Shared Services. 

Agencies should note the company will remain on the VAI until January 2017, so ramp up your prospecting strategy now. 

Digital and video advertising activity has increased this year, so sellers should be all over this. Microsoft's fiscal year ends in June, meaning they'll start planning and reformulating strategy for 2016/17 in Q4 this year and Q1 2016, so reach out sooner than later.  

Dentsu Aegis Network handles media planning and buying and Q4 tends to be the company's biggest spending period so be sure to reach out now! Along with digital, TV, outdoor and cinema are areas of heavy spend. 

Additional Information

Media Spend: Spent £46.4m last year, mostly in TV with £11m in outdoor. 

Digital Breakdown: Per Pathmatics, Microsoft has totaled nearly £16m on desktop ads so far, generating 1.6 billion impressions. The majority (84%) of impressions were purchased site-direct with 16% using an indirect channel (breakdown in chart).

Despite being the highest desktop digital spender, lower spenders Sky and giffgaff have generated double and quadruple the amount of impressions this year, respectively. 

Top sites have included amazon.co.uk, twitch.tv and forbes.com. Top ad networks used included RadiumOne, Google AdX + AdSense and Advertising.com. For DSPs, DoubleClick and MediaMath took the majority, with AppNexus leading the exchange pillar. 

Microsoft comes in seventh place for top video spender, having spent £4.5m and generating 163m impressions. The majority of these (79%) were also placed site-direct, with the rest split between DSPs and Ad Networks. Top video ad destinations include finance.yahoo.com, news.yahoo.com and itpro.co.uk. 

This is significantly higher than 2015 spend when Microsoft spent just under £12m in desktop (594m impressions), £2.5m on mobile (228m impressions) and £2.7 on video (57m impressions). 

Microsoft
Thames Valley Park Reading,
Berkshire RG6 1WG England
0344 800 2400

Nick Webb
Marketing Director, UK Services
nick.webb@microsoft.com

Paul Davies
UK CMO
pdavies@microsoft.com 

Nicholas Gannushkin
Digital Director EMEA GA
nicholas.gannushkin@danempower.com 

Ms Charuwan Vichit
Microsoft Cloud EMEA Lead
charuwan.vichit@dentsuaegis.com