Microsoft | Company Profile, Marketing Contacts, Media Spend, Brands
Microsoft is leading the world in computing software, operating systems, and solutions. The company is comprised of three core divisions: Business, Entertainment & Devices, and Platform Products & Services. Microsoft products are marketed all over the world and consist of Microsoft branded products that include business and office tools, servers, video games, Internet services, and mobile phone content.
|Main Telephone||0344 800 2400|
|Main Fax||0870 602 0100|
Microsoft ContactsContacts (5/55)
|Mark S.||Chief Technology Officer - Lift London||Berkshire|
Sample of Associated Brands
|Paul D.||Consumer Marketing Director||Berkshire|
|Neil T.||Vice President, Consumer Channel Group - EMEA||Berkshire|
|Rikke R.||Senior Channel Executive||Berkshire|
|David P.||Product Marketing Director - Xbox||Berkshire|
|Microsoft Web Hosting||*|
|****||****** *||Media Buying, Media Planning||2014||present|
|*********||****** *||Media Buying, Media Planning||2014||present|
|********* ********||****** *||Media Buying, Media Planning||2014||present|
|********* ******||****** *||Media Buying, Media Planning||2014||present|
Who is the Chief Technology Officer - Lift London of Microsoft?
Who is the marketing contact for Consumer Electronics in Berkshire
What is the email of the Consumer Marketing Director of Microsoft?
What is direct phone of the Vice President, Consumer Channel Group - EMEA of Microsoft?
Who is the Media Buying, Media Planning agency of Microsoft?
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Q4, Agency Opps: Vuln. account Microsoft names UK services marketing director
Subject: Digital, TV, Outdoor, Cinema, Video, Q4.
Opportunity: The vulnerable account recently welcomed Nick Webb as marketing director for UK services. Webb was previously with Vodafone, where he had been since 2010, most recently as head of strategy and transformation for Vodafone Shared Services.
Agencies should note the company will remain on the VAI until January 2017, so ramp up your prospecting strategy now.
Digital and video advertising activity has increased this year, so sellers should be all over this. Microsoft's fiscal year ends in June, meaning they'll start planning and reformulating strategy for 2016/17 in Q4 this year and Q1 2016, so reach out sooner than later.
Dentsu Aegis Network handles media planning and buying and Q4 tends to be the company's biggest spending period so be sure to reach out now! Along with digital, TV, outdoor and cinema are areas of heavy spend.
Media Spend: Spent £46.4m last year, mostly in TV with £11m in outdoor.
Digital Breakdown: Per Pathmatics, Microsoft has totaled nearly £16m on desktop ads so far, generating 1.6 billion impressions. The majority (84%) of impressions were purchased site-direct with 16% using an indirect channel (breakdown in chart).
Despite being the highest desktop digital spender, lower spenders Sky and giffgaff have generated double and quadruple the amount of impressions this year, respectively.
Top sites have included amazon.co.uk, twitch.tv and forbes.com. Top ad networks used included RadiumOne, Google AdX + AdSense and Advertising.com. For DSPs, DoubleClick and MediaMath took the majority, with AppNexus leading the exchange pillar.
Microsoft comes in seventh place for top video spender, having spent £4.5m and generating 163m impressions. The majority of these (79%) were also placed site-direct, with the rest split between DSPs and Ad Networks. Top video ad destinations include finance.yahoo.com, news.yahoo.com and itpro.co.uk.
This is significantly higher than 2015 spend when Microsoft spent just under £12m in desktop (594m impressions), £2.5m on mobile (228m impressions) and £2.7 on video (57m impressions).
Thames Valley Park Reading,
Berkshire RG6 1WG England
0344 800 2400
Marketing Director, UK Services
Digital Director EMEA GA
Ms Charuwan Vichit
Microsoft Cloud EMEA Lead