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AG Barr | Company Profile, Marketing Contacts, Media Spend, Brands

AG Barr is a British soft drink manufacturer. The company's markets and distributes it's products through retail operations, including the company's primary brand, Irn-Bru.

Main Telephone 01204 664 200
Main Fax 01204 664 298
Primary Address
2nd Floor, Mansell House
Aspinall Close
Bolton, Lancashire BL6 6QQ

AG Barr Contacts

Contacts (5/14)
Name Title City
Nick B. Category & Shopper Marketing Controller Lanarkshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01236 852 400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2nd Floor, Mansell House
Aspinall Close
Bolton, Lancashire

Jonathan K. Commercial Director Lanarkshire
Susan K. Trade Marketing Manager Lancashire
Martin S. Brand Group Manager Lanarkshire
Lisa M. Senior Brand & Innovation Manager Lanarkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Barr - Prod Rge ******
Rubicon Exotic - Soft Drinks Range *****
Tizer - Itz Red Drink *
Strathmore *****

Agency Relationships

Brand Agency Service From To
**** - **** *** *** ***** Media Buying, Media Planning 2010 present
***-*** *** ***** Media Buying, Media Planning 2010 present
******** *** ***** Media Buying, Media Planning 2010 present
******* ****** - **** ****** ***** *** ***** Media Buying, Media Planning 2010 present
******* ****** - **** ****** ***** *** Creative 2015 present

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Sponsorship, Digital Opps: AG Barr looks to 2016 to make up for this year's challenges

Update (24 Sept): AG Barr said the first half results were hit by a “challenging backdrop” of bad weather and difficult market conditions, which are not expected to improve.

Despite the “extremely demanding” two quarters, profits were down 11.3% to £16.9 million. AG Barr warned that its Glasgow sponsorship last year is making it difficult to show growth, but Irn-Bru is currently developing sponsorship plans with the English Football League and the Scottish Professional Football league.

The soft drinks-maker said an IT transformation also attributed to sales loss, but there are some “exciting brand developments” in the near future after the £5m investment in its facility in Cumbernauld and the Funkin acquisition. Shares have fallen 10% this year, following the warning that pretax profit before exceptional items will be about 5% lower than what was previously expected. The company expects a return to growth in 2016.

Subject: Sponsorship, TV, Digital, Events.

Company: A.G. Barr plc, commonly known as Barr’s, is a Scottish soft drink manufacturer, based in Cumbernauld, North Lanarkshire, Scotland.

Opportunity (29 Jul): The company experienced a tough first half while facing intensifying competition, falling prices and bad weather, including a 3.5% loss directly tied to no longer selling the Orangina (now owned by Suntory Lucozade Ribena) and Finlays water brands. Total sales for the six months were down 5% year-over-year.

The Tizer and Rubicon brands remained stable thanks to its sponsorship of the Commonwealth Games in Glasgow, but the second half will rely on regaining momentum, addressing certain customer service challenges and staying on top of competitive price and product innovation.

Irn-Bru recently benefited from a £6m marketing investment from AG Barr, following ahere)

May, the company announced a double digit increase in marketing expenditure as part of the company's long term growth plan.

We think there will be more investments in the second half of the year going towards its recently acquired Funkin brand, as well as Irn-Bru and Rubicon brands. Sponsorship has obviously been successful in the recent past, while brands have been absent on digital publishers in the last two years, so both conversations will likely be welcomed.

Acquisition: WinmoEdge learned in early March that AG Barr acquired a London-based cocktail mixer manufacture, here)

Production Investment: Following the acquisition, AG Barr invested £41 million in a new production facility and canning line, supplied by its German packaging and bottling machine manufacturer Krones. As England accounts for over half of AG Barr's volume sales, the new site is meant to match the demand and leaves room for further expansion with enough room for up to five total production lines in the warehouse facility.  Expect more on this at the end of March as AG Barr plans to announces its full-year financial results.

Media Spend: Spent nearly 40% less in Nielsen-tracked media spend last year, but still 6% more than 2012 spending, due to less TV spending. 2014 media spend totaled £1.48m, compared to £2.45m in 2013.

Agency Roster: AG Barr works with The Leith Agency for its creative account.

AG Barr
Westfield House, 4 Mollins Road, Cumbernauld, Lanarkshire, G68 9HD, Scotland, 01236 852 400

Mr. Iain Telford
Sponsorship Activation Manager

Mr. Mark Noble
Brand Manager – IRN-BRU

Mr Jonathan Kemp
Commercial Director

Ms Susan Kosminski
Trade Marketing Manager

Mr Adrian Troy
Head, Marketing

PHD North
61 Oxford Street, Manchester, Greater Manchester, M1 6EQ, 0161 237 7900

Mr Ben Harris
Media Manager, Campaign Management AG Barr & Manchester City Football Club.