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Anheuser-Busch InBev | Company Profile, Marketing Contacts, Media Spend, Brands




Anheuser-Busch InBev produces some of the world's best-selling beers. It is also one of the primary manufacturers of aluminum beverage containers, and is the world's largest aluminum can recycler. Along with its beer operations, Anheuser-Busch Companies, Inc. has several theme parks and resorts.

Main Telephone 01582 391 166
Main Fax 0141 559 2132
Primary Address
Tennent Caledonian
161 Duke Street
Glasgow, Lanarkshire G31 1JD
Scotland

Anheuser-Busch InBev Contacts

Contacts (5/14)
Name Title City
Paul C. Marketing Director - Tennet Caledonian Breweries Lanarkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01582 391 166
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Tennent Caledonian
161 Duke Street
Glasgow, Lanarkshire
G31 1JD
Scotland

Philip P. Consumer Connections Director - Europe Bedfordshire
Steph O. Brand Director - Budweiser Europe Bedfordshire
Laura S. Commercial Controller- On Trade Managed Lanarkshire
Matt L. Senior Brand Manager - Stella Artois Europe Bedfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Anheuser-Busch InBev ******
Corona Extra ******
Budweiser Beer *******
Stella Artois *******
Tennent Caledonian Breweries *

Agency Relationships


Brand Agency Service From To
********-***** ***** ****** Media Buying, Media Planning 2010 present
***** **** ****** Media Buying, Media Planning 2010 present
*** ***** ****** Media Buying, Media Planning 2010 present
********* ** ***** ****** Media Buying, Media Planning 2010 present
********* **** ****** Media Buying, Media Planning 2010 present

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Who is the Marketing Director - Tennet Caledonian Breweries of Anheuser-Busch InBev?

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What is the email of the Consumer Connections Director - Europe of Anheuser-Busch InBev?

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WinmoEdge

OOH, Sponsorship Opps: Corona Extra readies for big summer push


Subject: Sponsorship, OOH, Social, Digital.

Brand: Anheuser-Busch InBev

Opportunity: Set to launch OOH activity as part of a wider global push that encouraged beer drinkers to enjoy the outdoors, promoting Corona's classic beach-side vibe. 

Corona UK Marketing Manager Andre Finamore said that the "out of home campaign will help amplify [the brand's] 'This is Living' brand ethos and support a host of exciting summer activity planned for 2016.” 

Creative is by Wieden+Kennedy Amsterdam and also spans social media and a 60-second film. Sellers-- go after similar revenue likely this summer (Q3 is big for Corona) and ahead of next year's big push. Vizeum handles media. 

Additional Information

Media Spend: Corona spent £3m last year in outdoor alone, up significantly from 2014 spend. AB InBev spent £18m last year, down from £23m spend in 2014. 

Digital Breakdown: Moat reports the beer brand has run only nine standard ads with 11 publishers in the last 12 months. Of those, 95% were published site-direct versus programmatic. The beer brand also ran 25 video ads, though. Top destinations were tesco.com, joe.ie, webcamgalore.com and dailymail.co.uk. 

The prior year saw the brand run 11 standard ads with 85 publishers, 27% publishing site-direct. Similar destinations-- Corona ran only one video ad. 

Target Audience: Young urban upper middle class males.

Competitors: Heineken, Miller and Budweiser steal some market share.

 Extra
Porter Tun House 500 Capability Green Luton, Bedfordshire LU1 3LS England, 01582 391 166

Mr Andre Finamore
Corona UK Marketing Manager
andre.finamoredesousaamaral@ab-inbev.com

Ms Jo Rigby
Global Head of Marketing and New Business
jo.rigby@vizeum.com