Anheuser-Busch InBev | Company Profile, Marketing Contacts, Media Spend, Brands
Anheuser-Busch InBev produces some of the world's best-selling beers. It is also one of the primary manufacturers of aluminum beverage containers, and is the world's largest aluminum can recycler. Along with its beer operations, Anheuser-Busch Companies, Inc. has several theme parks and resorts.
|Main Telephone||01582 391 166|
|Main Fax||0141 559 2132|
Anheuser-Busch InBev ContactsContacts (5/14)
|Paul C.||Marketing Director - Tennet Caledonian Breweries||Lanarkshire|
Sample of Associated Brands
|Philip P.||Consumer Connections Director - Europe||Bedfordshire|
|Steph O.||Brand Director - Budweiser Europe||Bedfordshire|
|Laura S.||Commercial Controller- On Trade Managed||Lanarkshire|
|Matt L.||Senior Brand Manager - Stella Artois Europe||Bedfordshire|
|Tennent Caledonian Breweries||*|
|********-***** *****||******||Media Buying, Media Planning||2010||present|
|***** ****||******||Media Buying, Media Planning||2010||present|
|*** *****||******||Media Buying, Media Planning||2010||present|
|********* ** *****||******||Media Buying, Media Planning||2010||present|
|********* ****||******||Media Buying, Media Planning||2010||present|
Who is the Marketing Director - Tennet Caledonian Breweries of Anheuser-Busch InBev?
Who is the marketing contact for Beverages in Lanarkshire
What is the email of the Consumer Connections Director - Europe of Anheuser-Busch InBev?
What is direct phone of the Brand Director - Budweiser Europe of Anheuser-Busch InBev?
Who is the Media Buying, Media Planning agency of Anheuser-Busch InBev?
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OOH, Sponsorship Opps: Corona Extra readies for big summer push
Subject: Sponsorship, OOH, Social, Digital.
Brand: Anheuser-Busch InBev
Opportunity: Set to launch OOH activity as part of a wider global push that encouraged beer drinkers to enjoy the outdoors, promoting Corona's classic beach-side vibe.
Corona UK Marketing Manager Andre Finamore said that the "out of home campaign will help amplify [the brand's] 'This is Living' brand ethos and support a host of exciting summer activity planned for 2016.”
Creative is by Wieden+Kennedy Amsterdam and also spans social media and a 60-second film. Sellers-- go after similar revenue likely this summer (Q3 is big for Corona) and ahead of next year's big push. Vizeum handles media.
Media Spend: Corona spent £3m last year in outdoor alone, up significantly from 2014 spend. AB InBev spent £18m last year, down from £23m spend in 2014.
Digital Breakdown: Moat reports the beer brand has run only nine standard ads with 11 publishers in the last 12 months. Of those, 95% were published site-direct versus programmatic. The beer brand also ran 25 video ads, though. Top destinations were tesco.com, joe.ie, webcamgalore.com and dailymail.co.uk.
The prior year saw the brand run 11 standard ads with 85 publishers, 27% publishing site-direct. Similar destinations-- Corona ran only one video ad.
Target Audience: Young urban upper middle class males.
Competitors: Heineken, Miller and Budweiser steal some market share.
Porter Tun House 500 Capability Green Luton, Bedfordshire LU1 3LS England, 01582 391 166
Mr Andre Finamore
Corona UK Marketing Manager
Ms Jo Rigby
Global Head of Marketing and New Business