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Citroen UK | Company Profile, Marketing Contacts, Media Spend, Brands




Citroën is a French automobile manufacturer that is a part of the PSA Peugeot Citroën group. The company manufactures and sells new and used cars, vans, and commercial vehicles.

Main Telephone 0844 463 0010
Main Fax 01753 748 100
Primary Address
Pinley House
2 Sunbeam Way
Coventry, West Midlands CV3 1ND
England

Citroen UK Contacts

Contacts (4)
Name Title City
Linda J. Brand Director, Citroen West Midlands
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0844 463 0010
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Pinley House
2 Sunbeam Way
Coventry, West Midlands
CV3 1ND
England

Chris C. Marketing Director West Midlands
Victoria H. Head, Marketing Communications West Midlands
Helen B. Head, Customer Experience West Midlands

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Citroen UK *******
Citroen Ds *******
Citroen C *******
Citroen Berlingo *****

Agency Relationships


Brand Agency Service From To
******* ******** ******** ** Media Buying, Media Planning 2017 present
******* * ******** ** Media Buying, Media Planning 2017 present
******* ** ******** ** Media Buying, Media Planning 2017 present
******* ** ***** ****** Creative unknown present
******* ** ******** ** Media Buying, Media Planning 2017 present

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WinmoEdge

Social, Digital Opps: Citroen parent taps social ahead of online sales launch in 2017


Subject: Digital, Online, Social, Outdoor, OOH, Sponsorship. 

CompanyCitroën, part of the PSA Peugeot Citroën group

Opportunity: 33Seconds was appointed to handle UK social media ahead of Citroen's plans to begin selling cars online in the UK from 2017 for fixed prices. The agency won a three-year contract to handle content creation and community management for Citroen, Peugeot and DS auto brands.

New cars planned next year include the Citroen Cactus M and Citroen 'Grande' Cactus, so be sure to be ahead of campaign planning for these. 

PSA launched a new brand, Free2Move, last month and hired France-based Paul Courtois as CMO of the new business. The new brand offers car sharing and connected services as well as fleet sharing/management and leasing options, using services run by Peugeot, Citroën and DS. While there's no mention of UK launches now, it is more than likely planned for late 2017, so sellers and agencies should be thinking ahead.

Note that Q1 and Q3 are the biggest spending periods for the brand. OMD handles media planning and buying. 

Additional Information

Experience: Courtois joins from Arval, BNP Paribas Group, where he spent the last nearly six years as marketing and partnerships director. Prior to that, he was head of operational marketing after several years on the business management side. 

Media Spend: Spent £36m last year, according to Nielsen. This was lower than the £49m recorded in 2014. TV is the largest pillar, followed by outdoor, press and radio. Q1 and Q3 are the highest spending periods.

Digital Breakdown: Per Pathmatics, Citroen has cut digital ad spend by at least more than a million pounds this year, going from £2.1m last year to £671k in Q1-Q3 year-on-year. However, spend this year has skewed towards indirect publishing, running 33% via Google's ad network, 23% via DoubleClick, 7% through AppNexus and 37% site-direct. Top sites have included autoexpress.co.uk, dailymail.co.uk and youtube.com. 

Last year's desktop ads saw 80% run site-direct on sites including ebay.co.uk, msn.com and autotrader.co.uk. 

Citroën
​Pinley House
2 Sunbeam Way Coventry,
West Midlands CV3 1ND England 
0844 463 0010

​Mr Paul Courtois
Chief Marketing Officer at Free2Move Lease
paul.courtois@mpsa.com

Ms Victoria Hatfield
Head of Marketing Communications
victoria.hatfield@citroen.com

Mr. Chris Cheetham
Marketing Director
chris.cheetham@mpsa.com

Mr. Thomas Kirkham
XMP Digital Manager
thomas.kirkham@omd.com