Back to All Companies

Fiat Chrysler Automobiles UK | Company Profile, Marketing Contacts, Media Spend, Brands




Fiat Chrysler Automobiles UK is an Italian automobile manufacturer. Through its various businesses, it designs, produces and sells automobiles and related components and production systems.

Main Telephone 01753 511 431
Main Fax 01753 511 471
Primary Address
Fiat House
240 Bath Road
Slough, Berkshire SL1 4DX
England

Fiat Chrysler Automobiles UK Contacts

Contacts (5/17)
Name Title City
Massimo D. Chief Financial Officer Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01753 511 431
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Fiat House
240 Bath Road
Slough, Berkshire
SL1 4DX
England

Francis B. Fleet & Used Car Director - Fiat, Alfa Romeo, Chrysler & Jeep Berkshire
Kate S. Public Relations Director Berkshire
Sebastiano F. Country Manager - Mopar Berkshire
Tom J. Press Relations Manager Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Fiat Ducato ******
Jeep Grand Cherokee *******
Jeep *******
Fiat 500 ********
Fiat Abarth ******

Agency Relationships


Brand Agency Service From To
**** *** ***** Digital unknown present
**** *** ******* Media Buying, Media Planning 2017 present
**** *** *** ******* Creative unknown present
**** ****** ******* Media Buying, Media Planning 2017 present
**** ****** *** ******* Creative unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Financial Officer of Fiat Chrysler Automobiles UK?

Who is the marketing contact for Automotive in Berkshire

What is the email of the Fleet & Used Car Director - Fiat, Alfa Romeo, Chrysler & Jeep of Fiat Chrysler Automobiles UK?

What is direct phone of the Public Relations Director of Fiat Chrysler Automobiles UK?

Who is the Digital agency of Fiat Chrysler Automobiles UK?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Q3 Campaign Planning: Fiat to shift media to Starcom from March


Subject: Digital, TV, Outdoor, Social, Online, Sponsorship, Q1, Q3, 

Company: Fiat Chrysler Automobiles UK is an Italian automobile manufacturer.

Opportunity: Following a Starcom will become the new media agency lead from March. Sellers should reach out soon to find out who the new account managers will be and DV will try to secure this information in the meantime. Planning for Q3 spending should begin this quarter. For immediate revenue, continue to reach out to incumbent media contacts. 

Keep in mind that TV, outdoor and digital spending are the main channels, with H1 and Q3 seeing the majority of spend. 

Additional Information

Incumbent: WPP's Maxus previously held the business for around seven years. 

Media Spend: Fiat spent £18m during the first half of 2016 and £36m all year in 2015. Fiat splits the majority of its budget between TV, press and outdoor, but has steadily declined traditional spending over the last few years. Historically, Q1 and Q3 are the higher spending periods.

Digital Breakdown: Spent £3.7m on digital channels last year, per Pathmatics. This was up from £1.8m recorded during 2015. Last year's spending was mostly on desktop with a big push in Q3. The majority (83%) of spend share was direct, but DSPs made up 60% on the 352m impressions. DSPs included were DoubleClick, Turn, RadiumOne, Videology and Quantcast. Top destinations were liverpoolecho.co.uk, autoexpress.co.uk and independent.co.uk. 

Target Audience: Young executives from the upper-middle income bracket

Competitors: Honda, Toyota, Nissan, Hyundai, Chevrolet, Ford, Tata Motors, Volkswagen.

Fiat Chrysler Automobiles UK
240 Bath Road,
Slough, Berkshire, SL1 4DX,
01753 572 333

Mr Ashley Andrew
Managing Director
ashley.andrew@fiat.com

Mr Nahuel Saluzzio
Digital Marketing Manager - Jeep UK
nahuel.saluzzio@fcagroup.com

Ms. Michelle Davis
Director, Digital & CRM
michelle.davis@fiat.com

Mr. Pierre Paoli
Digital Strategy Director - EMEA
pierre.paoli@maxusglobal.com