Fiat Chrysler Automobiles UK | Company Profile, Marketing Contacts, Media Spend, Brands
Fiat Chrysler Automobiles UK is an Italian automobile manufacturer. Through its various businesses, it designs, produces and sells automobiles and related components and production systems.
|Main Telephone||01753 511 431|
|Main Fax||01753 511 471|
Fiat Chrysler Automobiles UK ContactsContacts (5/17)
|Massimo D.||Chief Financial Officer||Berkshire|
Sample of Associated Brands
|Francis B.||Fleet & Used Car Director - Fiat, Alfa Romeo, Chrysler & Jeep||Berkshire|
|Kate S.||Public Relations Director||Berkshire|
|Sebastiano F.||Country Manager - Mopar||Berkshire|
|Tom J.||Press Relations Manager||Berkshire|
|Jeep Grand Cherokee||*******|
Who is the Chief Financial Officer of Fiat Chrysler Automobiles UK?
Who is the marketing contact for Automotive in Berkshire
What is the email of the Fleet & Used Car Director - Fiat, Alfa Romeo, Chrysler & Jeep of Fiat Chrysler Automobiles UK?
What is direct phone of the Public Relations Director of Fiat Chrysler Automobiles UK?
Who is the Digital agency of Fiat Chrysler Automobiles UK?
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Q3 Campaign Planning: Fiat to shift media to Starcom from March
Subject: Digital, TV, Outdoor, Social, Online, Sponsorship, Q1, Q3,
Company: Fiat Chrysler Automobiles UK is an Italian automobile manufacturer.
Opportunity: Following a Starcom will become the new media agency lead from March. Sellers should reach out soon to find out who the new account managers will be and DV will try to secure this information in the meantime. Planning for Q3 spending should begin this quarter. For immediate revenue, continue to reach out to incumbent media contacts.
Keep in mind that TV, outdoor and digital spending are the main channels, with H1 and Q3 seeing the majority of spend.
Incumbent: WPP's Maxus previously held the business for around seven years.
Media Spend: Fiat spent £18m during the first half of 2016 and £36m all year in 2015. Fiat splits the majority of its budget between TV, press and outdoor, but has steadily declined traditional spending over the last few years. Historically, Q1 and Q3 are the higher spending periods.
Digital Breakdown: Spent £3.7m on digital channels last year, per Pathmatics. This was up from £1.8m recorded during 2015. Last year's spending was mostly on desktop with a big push in Q3. The majority (83%) of spend share was direct, but DSPs made up 60% on the 352m impressions. DSPs included were DoubleClick, Turn, RadiumOne, Videology and Quantcast. Top destinations were liverpoolecho.co.uk, autoexpress.co.uk and independent.co.uk.
Target Audience: Young executives from the upper-middle income bracket
Competitors: Honda, Toyota, Nissan, Hyundai, Chevrolet, Ford, Tata Motors, Volkswagen.
Fiat Chrysler Automobiles UK
240 Bath Road,
Slough, Berkshire, SL1 4DX,
01753 572 333
Mr Ashley Andrew
Mr Nahuel Saluzzio
Digital Marketing Manager - Jeep UK
Ms. Michelle Davis
Director, Digital & CRM
Mr. Pierre Paoli
Digital Strategy Director - EMEA