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Ralph Lauren | Company Profile, Marketing Contacts, Media Spend, Brands

Ralph Lauren produces clothing and accessories for men, women, and children which are manufactured and marketed throughout the Americas, Europe, and Asia. Ralph Lauren's major brands include Club Monaco, Chaps, American Living, Polo and Ralph Lauren, all of which are distinguished into product categories which make up the business; Accessories, Apparel, Fragrances and Home.

Main Telephone 020 7535 4600
Main Fax 020 7535 4707
Primary Address
15-16 Cork Street
London, London W1S 3LU

Ralph Lauren Contacts

Contacts (5/17)
Name Title City
Iris L. Senior Vice President, Marketing - EMEA London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7535 4600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15-16 Cork Street
London, London

Thomas B. Senior Vice President, Human Resources - EMEA London
Sadie M. Vice President, Press & Public Relations - UK London
Beatrice S. Marketing Director, Luxury Brands London
Rhiannon E. People & Development Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ralph Lauren - Prod Rge *******
Ralph Lauren - Polo Rge ******

Agency Relationships

Brand Agency Service From To
***** ****** - **** *** **** *** media buying & planning 2016 present
***** ****** - **** *** ********* digital 2014 present
***** ****** - **** *** ********* digital 2014 present
***** ****** - **** *** **** *** media buying & planning 2016 present

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Top 5 luxury fashion opps for Q4

The following are DV’s Top 5 Luxury Fashion Opps to go after in Q4. 

Keep Millennials top of mind as the age group makes up close to half (45%) of luxury consumers and about 56% of European 18-34 year olds who favour niche brands over big brand names. This is confusing to many retailers, who struggle to come up with the proper wording, theme and advertising to attract their ideal consumers.

Meanwhile, men aged 25-34 are less interested in the latest trends than the 16-24 year olds and tend to buy fewer but better quality items, according to earlier Mintel research. The report also suggests this age group is expected to rise by 11% between 2012 and 2017 making the consumer buying potential impossible to ignore. 

Polo-Ralph Lauren

Opportunity: The American retailer is putting an extra cushion behind its UK luxury division, an area where Polo has been adding accessory products and marketing investment in the last year. Wonderful of them to hire Ms. Elizabeth Parte as the UK luxury marketing manager this month, but they still face a complex challenge when going after Millennials.

This is the first move we've seen locally since news that founder and longtime CEO Ralph Lauren stepped down at the end of September, handing his role to Mr. Stegan Larsson. This move piggy-backs several senior leadership changes this year (see more here) as well as closing out last year's financial year with 19% decline in profits. 

While roughly 56% of European 18-34 year-olds favour niche brands over big brand names, approach Ralph Lauren with under-the-radar ways to target Millennials, who distrust press/editorial and pay more attention to SEO, online video and cause marketing. Prospecting Points.

Contact: Ms. Elizabeth Parte, Marketing Manager – UK & Continental Europe, Luxury Brands at Ralph Lauren,


Opportunity: Farfetch appointed a new SVP for online marketing, former expedia search marketer Mr. John Veichmanis, in mid-August. 

This appointment followed the launch of a specially-tailored website to boost their menswear offerings (which is a good idea, to be honest). Currently, menswear accounts for 30% of sales, but the company believes there is potential for much more.

This is consistent with recent figures Mintel, which suggest that the UK market for men's fashion has grown by 18% in the past five years and is now worth £12.9bn. This figure is expected to reach £16.4bn by 2018. 

GQ's associate editor, Robert Johnston, said that the growth in menswear has been a long time coming: “It's bizarre that the men's market has been seen as such a poor relation compared to the women's. This is just a correction.”  Farfetch Prospecting Points

Contact: Mr. John Veichmanis, SVP, Online Marketing,

Arcadia Group

Burberry exec, Mr. Alistair Allan, as head of digital.  

He joins an already established digital team which includes TOPMAN Digital Marketing Manager Callum Watt, whose role is split between digital multi-channel strategy development, campaigns, working with digital media and creative content agencies, social media, and international partners campaign delivery. Prospecting Points

Contact: Mr. Simon Pritchard, Group Digital Director,


Opportunity: On an earnings call at the end of Q1, CEO Christopher Bailey said the company plans to “reinforce” its leadership and unlock the “potential of digital” even more this year with “exciting plans ahead for beauty in particular this year.”

Key digital focuses are on targeted and responsive marketing and bespoke service, while becoming more local in its marketing after conducting a global piece of work that determines “the relative influence of local marketing in a customer's home market versus the influence of marketing where they ultimately shop.”

All of this said, the company needs to see the best ROI possible on its marketing investments, especially next to all of the issues the retailer is facing discussed Prospecting Points

Contact: Mr. Simon Gresham Jones, Vice President, Global Digital Marketing,

Tiffany & Co

Opportunity: The luxury jeweller posted its second consecutive fall in quarterly sales in Aug. and now expects a drop in its full-year profit. 

All of this in mind, the company appointed a former Harrods international marketer Samantha Dobbie as the new European marketing manager in June. This role typically handles strategy planning, media buying, digital marketing, CRM, tourism outreach and integrated marketing activity. The first half already saw an increase in marketing spend from the previous year, and Q4 is typically their highest spending period.

Reach out with luxury-focused print, TV and digital placements and sponsorship that will help Tiffany & Co stay top-of-mind with upscale women year-round, but particularly in the upcoming holiday season. Prospecting Points

Contact: Ms. Samantha Dobbie, European Marketing Manager,