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Ralph Lauren | Company Profile, Marketing Contacts, Media Spend, Brands




Ralph Lauren produces clothing and accessories for men, women, and children which are manufactured and marketed throughout the Americas, Europe, and Asia. Ralph Lauren's major brands include Club Monaco, Chaps, American Living, Polo and Ralph Lauren, all of which are distinguished into product categories which make up the business; Accessories, Apparel, Fragrances and Home.

Main Telephone 020 7535 4600
Main Fax 020 7535 4707
Primary Address
15-16 Cork Street
London, London W1S 3LU
England

Ralph Lauren Contacts

Contacts (5/14)
Name Title City
Iris L. Senior Vice President, Marketing - EMEA London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7535 4600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15-16 Cork Street
London, London
W1S 3LU
England

Sadie M. Vice President, Press & Public Relations - UK London
Beatrice S. Marketing Director, Luxury Brands - Europe London
Dorothee B. CRM Strategy Omni-Channel Director London
Meryl D. Senior Marketing Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ralph Lauren - Prod Rge *******
Ralph Lauren - Polo Rge *******

Agency Relationships


Brand Agency Service From To
***** ****** - **** *** **** *** Media Buying, Media Planning 2016 present
***** ****** - **** *** ********* digital 2014 present
***** ****** - **** *** ********* digital 2014 present
***** ****** - **** *** **** *** Media Buying, Media Planning 2016 present

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WinmoEdge

Account in Jeopardy - Score 81: Polo plans for Q3 cut-through marketing campaign


Subject: Luxury, Digital, Outdoor, Press, Millennials, Parents, Social Media.

Company: Ralph Lauren (RL) is one of the world’s premier luxury lifestyle brands

Opportunity: Trying to fill an outstanding role of global CMO, the retailer is still carrying out its Way Forward Plan, which was introduced last June. The plan has two parts, one - to develop consumer-facing elements such as product, marketing and shopping experience and two - developing four business engines including a multi-channel global expansion strategy. 

These two parts are part of an overall growth goal of expanding international presence, especially in Europe, and extending omni-channel direct-to-customer reach.

New cut-through marketing campaigns will be rolling out across all main brands, starting with Polo in the first quarter of fiscal 2018 (almost traditional Q3) according to its new CEO Stefan Larsson. Sellers should be reaching out now to secure revenue for this. 

The clothing retailer recently lost its UK marketing director to Boden. Now, RL is looking for a EU wholesale online marketer in the UK to initiate strategic planning. Agencies should reach out to current marketers while the search continues, looking ahead to a potential partnership just in time for the new campaign launches mentioned above. 

The brand Blue 449 Spain works on the global Ralph Lauren media planning and buying account.

Additional Information

Media Spend: Spent £5m in 2015, mostly in press with the rest online and in outdoor. The first half of 2016 saw RL spent £1.7m. 

Digital Breakdown: RL spent £1.62m on digital ads last year, according to Pathmatics. This was up from the £153k spent during the same period in 2015. Last year's peaks occurred after September, with 57% on desktop and 41% on video. The remaining percentage went to mobile destinations. 

The majority (95%) of last year's digital spending went towards site-direct publishers, leaving the rest to Google's ad network and DSP. Of the 64.4m impressions, however, direct publishers only made up 51% of impressions with ad networks taking up 35% and the DSP with 14%. 

Top destinations were youtube.com, theguardian.com, marieclaire.co.uk and telegraph.co.uk. 

Ralph Lauren
15-16 Cork Street London,
London W1S 3LU England 
020 7535 4600

Ms Iris Langlois-Meurinne
Senior Vice President Marketing - EMEA
iris.langlois@poloralphlauren.com

Ms Beatrice Sichel
Marketing Director, Luxury Brands
beatrice.sichel@poloralphlauren.com

Ms Rebecca Duffy
Senior Digital Investment Account Director
rebecca.duffy@blue449.com

Mr George Pearcy
Planner/Buyer
george.pearcy@blue449.com