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Diesel | Company Profile, Marketing Contacts, Media Spend, Brands

US-based Diesel is a retailer of clothing, footwear, and accessories for men, women, and children.

Main Telephone 020 7833 2255
Main Fax 020 7278 7554
Primary Address
55 Argyle Street
London, London WC1H 8EE

Diesel Contacts

Contacts (4)
Name Title City
Nick B. Planning Manager - UK & France London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7833 2255
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 Argyle Street
London, London

Katie J. Online Sales Manager London
Caroline B. Retail Operations Manager London
Joanne T. Head, Visual Merchandising London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Diesel ******

Agency Relationships

Brand Agency Service From To
****** ** *** ****** Digital, Social 2016 present
****** ********* ** Media Buying, Media Planning 2014 present

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Top 5 H1 2017 Campaigns Imminent: Diageo, Godiva, Diesel, Canon, Alfa Romeo

In no particular order and with all having multi-million-pound budgets, the following will start 2017 with a bang, more than just those caused by New Year fireworks. Sellers should already be discussing budgets with the brands, which are currently planning for Q2. It's not too late if you're not though because plenty of money will be shelled out and there's plenty of pounds unassigned at this point. 


Opportunity: Soon after tapping Carat for UK media, Diageo appointed Ben Sutherland to the newly-created role of chief digital officer to shape its digital future. He will be responsible for technology, global media partners, digital marketing and digital talent, so new decision makers and digital strategies are set to take place.

Per Pathmatics, Diageo has increased its digital budget year-on-year and ROI has paid off with sales increasing 4% over the past 12 months. Online/mobile sellers, in particular, should reach out this Q4 for millennial engagement this summer and don't rule out ATL channels as well. Diageo is looking to appeal to the widest audience for its vast portfolio.

Creative agencies-- you will see reviews throughout its brand collection for the rest of this year, extending into Q1 2017. Those in digital should also be on alert, as it's a clear choice for millennial reach. Diageo faces further change and strategy development, but campaigns will begin to pour out shortly.

Mr Ben Sutherland
Chief Digital Officer

Ms Lauren Ashford
Planning Executive - Diageo GB


‚ÄčOpportunity: Hosted CHI & Partners, Havas, Mother London and MullenLowe London for a creative review two weeks ago, following a similar review for baked snacks, sweet biscuits and savoury divisions in the last few months. 

Sellers should look for big spending from these shifts to come into play Q1 and be part of talks this Q4 planning period. Godivia plans to launch a new premium chocolate brand next year here, so messaging and branding for this is likely wrapping up. The luxury chocolate brand will now be competitively positioned against Mondelez, so it has quite the challenge ahead. Travel retail is key to luxury chocolate, so those with experience in the industry should have an advantage. 

MEC United Kingdom has handled UB’s media planning and buying since 2008, well beyond the average tenure of 2.5 to 3 years.

Ms. Sarah Horowitz
Head, Healthier Sweet Biscuits

Mr. Richard Neil
Account Director, United Biscuits


Opportunity: Shortly after appointing Anomaly as its global agency, following a six year hiatus since the shop resigned the account. An integrated campaign will launch in February across TV, print and digital. Sellers should be ready to win this business. 

Just recently, the company brought on social media experts that sees Jonny Hewlett transition to regional director for Europe. Diesel is looking to reinvent with innovative solutions beyond advertising to keep up with the changing consumer landscape. Look for the retailer to boost video and programmatic and shift to a more integrated strategy for 2017.

Mr Nick Buckle
Planning Manager - Northern Europe

Mr Daniel Daynes
Global Digital Director


Opportunity: Appointed Possible for web design. 

Canon wants to promote itself as a lifestyle brand, rather than pushing product-based marketing. This gives us reason to wonder what might happen to current product marketers though John Maurice was recently promoted to European product marketing manager. Subbaiah Kuttanda was also promoted recently to brand experience lead. 

The company has experienced ongoing profit losses and has decreased media spend as a result but a new creative partner suggest a return to multi-million-pound spending once more. Despite the recently fall in spend, however, sponsorship, search and digital ad spend has been on the rise with desktop ad spend reaching nearly £3m (up from £160k in 2015). 

Sellers should look for a campaign to launch by Q2. Digital sellers could still see some revenue in Q4 as Canon spent half-a-million in December last year on desktop and video ads. 

Mr Subbaiah Kuttanda
Brand Experience Lead

Ms. Natalie Mazin
Media Planner

Alfa Romeo

Opportunity: On the hunt for a global creative agency to support the launch of its first SUV, a rival to Porshe Macan and Maserati Levante called Stelvio.

Premiering at the Los Angeles Auto Show in November, marketing a re-launch into the US market after nearly three decades away, the new SUV will go on sale in 2017 and comes ahead of the planned launches of its 6C and Alfetta in 2018.

Parent company Fiat Maxus on the defence. Fiat wants to double Alfa Romeo's profit by 2018, so anticipate the new media agency to have a much higher budget to work with. 

Sellers should anticipate Q1 spending, one of the brand's largest spending period, followed by another push in Q3. If you're still trying to earn Q4 revenue, continue to approach Maxus contacts. 

Ms. Naz Jamil
Marketing Manager

Mr. Pierre Paoli
Digital Strategy Director - EMEA