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Fox Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone 0113 220 0681
Main Fax
Primary Address
Moorfield House
Alma Road
Leeds, West Yorkshire LS6 2AH
England

Fox Agency Contacts

Contacts (5/8)
Name Title City
Darragh W. Digital Director West Yorkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0113 220 0681
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Moorfield House
Alma Road
Leeds, West Yorkshire
LS6 2AH
England

David C. Online & Content Director West Yorkshire
Gemma C. Account Manager West Yorkshire
Thomas H. Search & Social Manager West Yorkshire
Helen S. Senior Account Manager West Yorkshire

Client Relationships


Brand Service From To Media Spend
****** ******** integrated 2016 present *
***** ** integrated 2016 present *

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WinmoEdge

Campaigns Imminent: Total taps Fox Agency for integrated biz


Subject: Digital, Video, TV, PR, Social

Company: Total, a French company and one of the biggest oil companies in the world. 

Opportunity: Appointed Fox Agency to handle an integrated account for the Total Lubricants division. The company had been behind on digital ad spend until the last month, when video ad spend increased compared to last year. There's a heavy programmatic mix associated with buying strategies on both desktop and video ads, but site-direct is still in the double-digits on desktop. 

Sellers should approach decision makers, including newly-promoted Europe VP Dave Cranfield and Corporate Gas and Power Marketing VP Emmanuel Reboulet.

Additional Information

Competitors: BP, Royal Dutch Shell, Exxon Mobil, Chevron Corporation

Digital Breakdown: Per Pathmatics, Total has spent £14k on desktop ads so far this year, down from £92k spent during the same period last year. Video ad spend has increased year-on-year with £58k spent so far this year, up from £42k last year. 

Desktop was split with 46% running through the DSPs Amnet Group, RadiumOne and DoubleClick, 16% running through Google's ad network, Yahoo! Advertising and Adara Media and 37% running site-direct. The majority of last year's digital ads ran through a DSP. Top destinations this year were cnbc.com, dailymail.co.uk and news.yahoo.com. 

84% of video ads ran through the DSPs Amnet Group, Drawbridge and RadiumOne. Only 2% ran site-direct, leaving 9% to the SSPs LiveRail and SpotXchange and 5% to the ad network BrightRoll. Top video ad destinations were Yahoo.com, healthline.com and answers.com. 

Total
1 Eouston Square
40 Melton Street,
London NW1 2FD England 
02073 398 000

Mr Emmanuel Reboulet
​Gas and Power Marketing, Vice-President, Corporate Services
emmanuel.reboulet@total.com

Mr Dave Cranfield
​Vice President - Europe
dave.cranfield@total.com