Fox Agency | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||0113 220 0681|
Fox Agency Contacts
|Darragh W.||Digital Director||West Yorkshire|
Sample of Associated Brands
|David C.||Online & Content Director||West Yorkshire|
|Gemma C.||Account Manager||West Yorkshire|
|Thomas H.||Search & Social Manager||West Yorkshire|
|Helen S.||Senior Account Manager||West Yorkshire|
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Campaigns Imminent: Total taps Fox Agency for integrated biz
Subject: Digital, Video, TV, PR, Social
Company: Total, a French company and one of the biggest oil companies in the world.
Opportunity: Appointed Fox Agency to handle an integrated account for the Total Lubricants division. The company had been behind on digital ad spend until the last month, when video ad spend increased compared to last year. There's a heavy programmatic mix associated with buying strategies on both desktop and video ads, but site-direct is still in the double-digits on desktop.
Sellers should approach decision makers, including newly-promoted Europe VP Dave Cranfield and Corporate Gas and Power Marketing VP Emmanuel Reboulet.
Competitors: BP, Royal Dutch Shell, Exxon Mobil, Chevron Corporation
Digital Breakdown: Per Pathmatics, Total has spent £14k on desktop ads so far this year, down from £92k spent during the same period last year. Video ad spend has increased year-on-year with £58k spent so far this year, up from £42k last year.
Desktop was split with 46% running through the DSPs Amnet Group, RadiumOne and DoubleClick, 16% running through Google's ad network, Yahoo! Advertising and Adara Media and 37% running site-direct. The majority of last year's digital ads ran through a DSP. Top destinations this year were cnbc.com, dailymail.co.uk and news.yahoo.com.
84% of video ads ran through the DSPs Amnet Group, Drawbridge and RadiumOne. Only 2% ran site-direct, leaving 9% to the SSPs LiveRail and SpotXchange and 5% to the ad network BrightRoll. Top video ad destinations were Yahoo.com, healthline.com and answers.com.
1 Eouston Square
40 Melton Street,
London NW1 2FD England
02073 398 000
Mr Emmanuel Reboulet
Gas and Power Marketing, Vice-President, Corporate Services
Mr Dave Cranfield
Vice President - Europe