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Carat Leeds | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 0113 341 6600
Main Fax
Primary Address
6 East Parade
Leeds, West Yorkshire LS1 2AD
England

Carat Leeds Contacts

Contacts (5/11)
Name Title City
Andrea B. Account Director West Yorkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0113 341 6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6 East Parade
Leeds, West Yorkshire
LS1 2AD
England

Kym C. Associate Director West Yorkshire
Lisa G. TV Account Director West Yorkshire
Danni M. Associate Director West Yorkshire
Katie B. Account Manager West Yorkshire

Client Relationships


Brand Service From To Media Spend
****** ************ media buying & planning unknown present *
******* *** - *** media buying & planning 2013 present ******
******* *** ***** ******* ***** media buying & planning 2016 present *
******* ******** - ******* Media Buying, Media Planning unknown present *******
********** - ******** media buying unknown present *******

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WinmoEdge

Campaign Imminent: English Heritage shifts digital agencies after low ROI investments


more than a year after hiring former Vodafone marketer Suzie Rook as head of brand.

Sellers - this is the perfect time to reach out ahead of H2, when the majority of its annual budget is spent. Look for digital, outdoor and radio revenue.

Note that despite an increase in digital budget last year, impressions cut in half going from 6.6m in 2015 to just 3.9m last year. Normally this sort if change has to do with a change in spending strategy, mostly increasing the amount of programmatic buying that is done. However, this time not much changed, not even the indirect partners - both being Google.

This is likely why the brand shifted digital agencies, so look for an increase in spend once more. But be sure that you can prove high-ROI as the agency will be under pressure to show drastic changes soon. Carat Leeds handles media planning and buying. 

Additional Information

IncumbentYucca was previously on the account. 

Media Spend: Spent £730k during the first half of 2016, mainly on press, door drops and direct mail. Outdoor and radio were supporting channels. Throughout 2015, English Heritage spent over a million pounds with 3/4ths of it during the second half of the year. 

Digital Breakdown: Last year, English Heritage spent £57k on digital channels, according to Pathmatics. This was up from £36k spent the year before. Top destinations last year were itv.com, heart.co.uk, thetimes.co.uk, youtube.com and premierleague.com. 

Insight: The non-profit was originally a government agency, but became a registered charity in 2015 and has the target to become completely self-funding by 2023. Now its focus is on forming solid partnerships and sponsorship agreements, promoting its membership growth and continuing to invest in its marketing capability.

Target Audience: Mostly Boomers, but families are also a likely target.

English Heritage
1 Waterhouse Square
138-142 Holborn
London, London EC1N 2ST England 
020 7973 3000

Ms. Suzie Rook
Head of Brand 
suzie.rook@english-heritage.org.uk

Ms. Tamsin Burwell
Head, Digital
tamsin.burwell@english-heritage.org.uk