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MediaCom Edinburgh | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone 0131 555 1500
Main Fax 0131 555 2343
Primary Address
Six Dock Place
Edinburgh, Midlothian EH6 6LU

MediaCom Edinburgh Contacts

Contacts (5/19)
Name Title City
Danielle S. Account Director Midlothian
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0131 555 1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Six Dock Place
Edinburgh, Midlothian

Gordon E. Marketing Director Midlothian
Charlie C. Director Midlothian
Murray C. Strategy Director Midlothian
Dan S. Group Account Director Midlothian

Client Relationships

Brand Service From To Media Spend
******* - **** *** Media Buying, Media Planning unknown present ******
** ******** media buying & planning 2011 present ******
**** ***** - ********** Media Buying, Media Planning 2013 present *
****** ******* - *** *** Media Buying, Media Planning 2016 present *******
**** ***** ***** - ***** Media Buying, Media Planning 2013 present *****

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Millennial Media, Agency Opps: Subway continues expansion, plans summer marketing spark

Subject:  Cinema, Digital, Door Drop, Agency Opportunities, Outdoor, Press, Radio, TV, In-house, VOD

Company: Subway is the popular US-based sandwich chain.

Opportunity: Looking to grow from 2,300 UK and Ireland stores to 3,000 by 2020, the vulnerable account will roll out a new minimalist logo early this year. as part of a global image refresh, 'Keep Discovering', unveiled last June. 

This follows the appointment of Sacha Clark to country marketing director UK & I last summer.

Soon after, Subway rolled out its TV, OOH, cinema, digital, press and VOD festive marketing campaign. The campaign, created by MediaCom has handled the account since 2005, there's likely to be more changes by Q2 this year to agencies. 

Expect campaigns to roll out this H1; targeting millennials with family nostalgia ahead of summer. Note that subway MediaCom Edinburgh handles the account. 

Additional Information

Media Spend: H1 2016, the company spent £11.5m, with nearly £4m on outdoor and another £4m on TV. This was significantly higher than what Subway spent during the same period last year, reaching £7m. Subway spent a total of £13m in 2015. 

Digital Breakdown: Per Pathmatics, last year, Subway has spent over £1.3m on digital presence, with the majority going towards video ads, that generated over 24m impressions. All were placed site direct on top publishing sites:,, and

This is a drastic increase from 2015, when only £173k was spent, again predominantly on video adverts, to gain over 7m impressions. Both years, saw spending spikes in H1.

Competitors: Biggest direct rival is Quiznos, but Papa John's are in the same court when it comes to the amount of advertising and target consumer group.

Chaston House
Mill Court
Cambridgeshire CB22 5LD
T: 01223 550 820

Ms Sacha Clark
Country Marketing Director - UK & I

Ms Sophia Bates
Account Director