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Vizeum | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 020 7379 9000
Main Fax 020 7497 1177
Primary Address
Regent's Place
Sixth Floor
London, London NW1 3BF
England

Vizeum Contacts

Contacts (5/42)
Name Title City
Lee H. Global Clients President London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7379 9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Regent's Place
Sixth Floor
London, London
NW1 3BF
England

Charlie E. Chief Strategy Officer London
Piers T. Managing Partner London
Jem L. Executive Director, Product & Innovation London
Cenk K. Group Account Director London

Client Relationships


Brand Service From To Media Spend
********-***** ***** Media Buying, Media Planning 2010 present ******
**** ******'* unknown present *
**** ********** - ****** **** ***** Media Buying, Media Planning 2013 present *
**** ********** - **** ******** *** Media Buying, Media Planning 2013 present *
**** ********** - **** **** ***** Media Buying, Media Planning 2013 present *

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WinmoEdge

Agency Opps: Virgin Active launches Iris campaign


Subject: Health, Fitness, Digital, Radio, Press, Outdoor, Social, Agency Opportunities.

Company: Virgin Active is a growing chain of gyms owned and operated by Virgin Group.

Opportunity: The Iris, just in time for weight loss season. The gym's highest spending occurs in Q1 and Q3 so sellers should still reach out for 2017 pounds. Appeal to active millennials and Gen Y's looking for gym support.

Last June, DV reported Virgin Active gained new UK Managing Director Robert Cook and predicted campaigns. Shortly after, he promoted Clare Gambardella from European marketing director to CMO for Europe. By then, Iris had already worked with them on a VoD, OOH, radio, digital display, social and in-gym campaign. Vizeum handled media planning and buying for this initial campaign but was not made AOR.

Media agencies could still have a shot at the business so now is not the time to slouch. Get up, get active and reach out to marketing contacts. Last year, digital agency Pathmatics shows they could use some digital influence, so don't rule anything out.

Additional Information

Media Spend: In H1 2016, Virgin Active spent £334k on radio and £121k on outdoor. This is already more than the company spent on marketing the entire year of 2015.

Digital Breakdown: According to Pathmatics, last year, Virgin Active spent £38k on video adverts that generated 2.5m impressions. Placement was split between site direct (61%) and programmatic through ad networks (39%). Top publishers include youtube.com, myfitnesspal.com and futhead.com.

This is a decrease compared to 2015 when £319k was spent on video ads to nab 19.8m impressions. Of those, the majority were placed programmatically and top publishers included youtube.com, aol.com and news.yahoo.com.

Competitors: Fitness studios and gyms making recent moves include The Gym Group bolstering its marketing team.

Virgin Active
100 Aldersgate Street
London EC1A 4LXm
T: 0207 786 7300

Ms Clare Gambardella
CMO - Europe
clare.gambardella@virginactive.co.uk