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The Good Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone 020 7738 1900
Main Fax 020 7738 9900
Primary Address
8 Boundary Row
London, London SE1 8HP
England

The Good Agency Contacts

Contacts (5/9)
Name Title City
Chris N. Director, Strategy London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7738 1900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8 Boundary Row
London, London
SE1 8HP
England

Jen S. Design Director London
Victoria W. Senior Planner London
Matt G. New Business Manager London
Claire P. Senior Account Manager London

Client Relationships


Brand Service From To Media Spend
****** *** ** - ******* Social unknown present ********
**** ***** - ******* creative 2016 present ********
***** ******** ********* *** *** ***** unknown present *******

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WinmoEdge

Social, Sponsorship Opps: Cancer Research UK taps W to promote World Cancer Day


Organisation: Cancer Research UK provides cancer incidence, mortality and survival statistics and information on cancer causes and treatment.

Opportunity: Appointed last October.

Last year, the charity made several agency shifts (listed below) so expect marketing to roll out in full force. Digital has remained consistent the past two years. Pathmatics reports peaks in Q1 and Q4.

Hopefully, sellers got in touch when we urged you late last year but if not, reach out to your MediaCom contacts immediately as spending will kick off shortly and will ripple throughout the year. 

Additional Information

Media Spend: In H1 2016, Cancer Research UK spent £2.4m on TV and another £1.4m was spread across outdoor, press, radio and digital.

Digital Breakdown: Last year, Cancer Research spent £1.8m on desktop ads and £911k on video ads which generated a total of 180m impressions, according to Pathmatics. The majority were placed site direct and top publishing sites include youtube.com, dailymail.co.uk, gumtree.com and msn.com.

This is a change in strategy compared to 2015. During this time, £2.4k was spent on desktop ads that gained 214m impressions. They were able to nab greater impressions this year due to greater Q1 emphasis as well as H2. Unlike 2016, when peaks only occurred in H2.

Agency Relationships: Just The Good Agency for social.

Cancer Research UK
Angel Building
407 St John Street
London, EC1V 4AD
T: 020 7242 0200

Mr Anthony Newman 
Brand, Marketing & Communications Director
anthony.newman@cancer.org.uk