The Good Agency | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7738 1900|
|Main Fax||020 7738 9900|
The Good Agency Contacts
|Chris N.||Director, Strategy||London|
Sample of Associated Brands
|Jen S.||Design Director||London|
|Victoria W.||Senior Planner||London|
|Matt G.||New Business Manager||London|
|Claire P.||Senior Account Manager||London|
Who is the Director, Strategy of The Good Agency?
What is the email of the Design Director of The Good Agency?
What is direct phone of the Senior Planner of The Good Agency?
Who is the Social agency of The Good Agency?
Your personal LinkedIn™ network connections
Social, Sponsorship Opps: Cancer Research UK taps W to promote World Cancer Day
Organisation: Cancer Research UK provides cancer incidence, mortality and survival statistics and information on cancer causes and treatment.
Opportunity: Appointed last October.
Last year, the charity made several agency shifts (listed below) so expect marketing to roll out in full force. Digital has remained consistent the past two years. Pathmatics reports peaks in Q1 and Q4.
Hopefully, sellers got in touch when we urged you late last year but if not, reach out to your MediaCom contacts immediately as spending will kick off shortly and will ripple throughout the year.
Media Spend: In H1 2016, Cancer Research UK spent £2.4m on TV and another £1.4m was spread across outdoor, press, radio and digital.
Digital Breakdown: Last year, Cancer Research spent £1.8m on desktop ads and £911k on video ads which generated a total of 180m impressions, according to Pathmatics. The majority were placed site direct and top publishing sites include youtube.com, dailymail.co.uk, gumtree.com and msn.com.
This is a change in strategy compared to 2015. During this time, £2.4k was spent on desktop ads that gained 214m impressions. They were able to nab greater impressions this year due to greater Q1 emphasis as well as H2. Unlike 2016, when peaks only occurred in H2.
Agency Relationships: Just The Good Agency for social.
Cancer Research UK
407 St John Street
London, EC1V 4AD
T: 020 7242 0200
Mr Anthony Newman
Brand, Marketing & Communications Director