Starcom | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7190 8000|
|Main Fax||020 7190 8722|
|Jodie S.||Group Chief Executive Officer & Global Client President||London|
Sample of Associated Brands
|Duff B.||Business Director||London|
|Kieran A.||International Business Director||London|
|Paola P.||Head, Dynamic Solutions & Digital Development Director||London|
|Nemisa C.||Commercial Research Director||London|
|******||Media Buying, Media Planning||unknown||present||*|
|*******||Media Buying, Media Planning||2017||present||*|
|******||Media Buying, Media Planning||unknown||present||********|
|**** ***||Media Buying, Media Planning||2013||present||*******|
|******||Media Buying, Media Planning||2012||present||*******|
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Account in Jeopardy: Baxters taps new marketing director for H2 campaigns (Score 70)
International food company Baxters has brought on Marketing Director Cara Chambers ahead of Q4 spending peaks. As a veteran marketer of consumer goods, Chambers should hit the ground running with omnichannel campaigns.
Early Pathmatics. All were placed directly on youtube.com.
Digital and press sellers should be in touch with media leaders while agencies should give time for adjustment. Media is due for a shake-up and last year's digital boom could suggest greater emphasis and the need for outside support. Keep in mind, Baxters is competing with rivals below, targeting families and millennials.
Experience: Chambers has over 20 years of expertise in strategy and brand development, consumer goods and trade. She's worked for United Distillers, Scottish Courage, Sainsbury's Bank.
Media Spend: In H1 2016, Baxters spent £592k on press, with a small portion going towards digital. H2 2015, saw similar spending (£128k) with an increase towards radio.
Competitors: Fellow packaged food opps are Dole launching TV.
Agency Roster: For most of Baxters, Starcom MediaVest covers media for their Fray Bentos products.
Lanarkshire IV32 7LD
T: 01343 820 393
Ms Cara Chambers