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Recipe | Agency Profile, Contacts, AOR, Client Relationships




Service: creative

Main Telephone 020 7268 6440
Main Fax
Primary Address
21 Steven Street
Fifth Floor
London, London W1T 1LN
England

Recipe Contacts

Contacts (5/10)
Name Title City
Edward G. Chief Operating Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7268 6440
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 21 Steven Street
Fifth Floor
London, London
W1T 1LN
England

Dan J. Executive Creative Director/Founding Partner London
Toby E. Account Director London
Misha M. Digital Account Director London
Alastair M. Account Director London

Client Relationships


Brand Service From To Media Spend
** ***** ***** - *****/********* ** Creative 2016 present *
***** *** - ****** **** *** social & digital unknown present *******
**** ****** - ******** ****** Creative 2016 present *****
********* Creative 2017 present *
*********** - **** *** Creative 2017 present ******

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WinmoEdge

H1 Revenue Opps: Birds Eye names marketing boss after shifting entire agency roster


Company: acquired by Nomad Foods Ltd in November 2015. 

Opportunity: After the loss of head marketer Steve Chantry to Kraft Heinz late last year, Birds Eye has appointed a successor with the promotion of category GM Steve Challouma. From 01 March, Mr Challouma will take over after having been with the company for the last two decades.

Sellers and agencies should keep watch on how he leads Birds Eye's new product-centric marketing strategy. The food portfolio is hoping to make a better conection with customers to squeeze out competition from rival Young's

Keep in mind that the company appointed Havas Media. Therefore, agency relationships are not likely changing for at least a year, so agencies should set a reminder to revisit in early 2018.

Sellers, on the other hand, should prepare for imminent revenue opportunities tied to summer BBQ, picnic and campfire season. Make sure to check back in late 2017, when planning for H1 2018 will be in progress. 

Additional Information

Media Spend: Spent £3.7m during the first half of 2016 with £2.7m in TV and the rest shared among outdoor, digital, cinema and press channels. In 2015, the company spent nearly £11m all year, favouring the first half with £3.8m spent in H2.

Digital Breakdown: Per Pathmatics, Birds Eye spent £135k on digital channels last year, paying for a total of 8.6m impressions. This was up slightly from £109k recorded in 2015.

Nearly half (49%) of these were desktop video with 50% on desktop and 1% on mobile. Peak spending took place between March and June and again between July and October. Favouring indirect sources such as Adap.tv, Videology, affiperf and DoubleClick, you can get an idea of spend and impression share in the charts to the right.

Top destinations were bt.com, independent.co.uk, express.co.uk and dailystar.co.uk. 

Target Audience: Working parents and young adults. 

Birds Eye
Five New Square
Bedfont Lakes
Feltham, Middlesex TW14 8HA England 
020 8918 3200

Mr Steve Challouma 
​Marketing Director
steve.challouma@birdseye.co.uk

Mr. Andy Weston-Webb
Chief Commercial Officer
andy.weston-webb@birdseye.co.uk

Mr Fraser Heaviside
Global Client Partner at ZenithOptimedia Worldwide
fraser.heaviside@zenithoptimedia.co.uk