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Poke | Agency Profile, Contacts, AOR, Client Relationships

Service: digital, social

Main Telephone 20 7830 3030
Main Fax
Primary Address
82 Baker Street
London, London W1U 6AE

Poke Contacts

Contacts (5/15)
Name Title City
Tom H. Founding Partner London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 20 7830 3030
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 82 Baker Street
London, London

Nicolas R. Co-Founder & Creative Partner London
Tom B. Client Services Director London
Anais L. Digital Producer London
Angus M. Group Creative Director London

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Q2 Campaigns Imminent: BT, EE complete direct review, gear up for top spending period

Subject: Digital, Outdoor Experiential, Sponsorship, Online, Social, TV. 

CompanyEE Limited, is a telecommunications service provider. The company operates in over 170 countries around the world.

Opportunity: Following a Wunderman is likely to win BT and EE's direct marketing business.

The pitch put the expected winner against AnalogFolk are still competing for the digital content brief.

Currently on the creative side, retained  Group M to its combined £160m media account but with a newly formed team between Maxus and MEC agencies called Team Connect. Based in Maxus' East London office, the 60-strong team should be active by now. 

All of these shifts followed the merger of EE and BT and several months on our vulnerable accounts list. 

Sellers should engage ahead of Q2, one of EE's and BT Group's biggest spending periods. If you miss it, don't worry because Q3 is the other.  Digital, sponsorship, TV and outdoor continue to see higher spending. EE doubled digital spending this year, while BT increased by nearly £7m. 

Additional Information

Media Spend:  BT spent £8.4m on outdoor ads during the first half of the year with broadband ads making up £3.2m of this. The brand spent £77.5m across all pillars during H1 2016, with TV, press and direct mail making up the majority.  BT spent £163m all year in 2015, with £96m in in the second half. 

EE spent £14m during the first half of 2016, with £3.3m on TV, £.9m in outdoor and £2.6m in press. EE spent £29m in 2015 with £14m in the back half of the year. 

Competitors: BT has faced heavy competition from rival Vodafone in regards to its faster broadband service, so retaining customers is key as market share is easy to lose in the highly competitive market. 

Digital Breakdown: According to Pathmatics, BT has spent £15m on digital so far this year, securing 1.4bn impressions.

This is up from 2015, when BT spent £9.8m during the same period.

This year's activity had peaks in Q2 and Q4, as expected, with the majority of monthly spend going towards desktop ads. 

Spend share favoured direct publishers, while impressions were largely from DSPs and ad networks, as you can see in the charts.

Google's DSP and ad network, Xaxis and Rocket Fuel were the main indirect sources.

Top destinations were, and 

EE spent £13m on digital so far this year, securing 1.4m impressions.

This was more than double its budget last year, which peaked at £4.9m during the same time frame.

The majority of spend went towards desktop in Q2 and Q3 this year, with direct taking up 70% of spend share.

However, Ad networks Google, Amazon and made up 48% of impressions, trading desk Xaxis made up 21% and DSPs RadiumOne and DoubleClick made up 19%.

Direct publishers only made up 11% of impressions share.

Top sites for EE were, and 

BT Group
81 Newgate Street,
London EC1A 7AJ England 
020 7356 5000

Mr Zaid Al-Qassab
Chief Brand and Marketing Officer, BT Group

Mr Dan Ramsay 
Consumer Marketing Director