PHD Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||020 7446 0555|
|Main Fax||020 7446 7100|
PHD Media Contacts
|Mike C.||Worldwide Chief Executive Officer||London|
Sample of Associated Brands
|Hilary J.||President - EMEA||London|
|Matt S.||Managing Partner||London|
|Euan H.||Managing Partner, New Business & Marketing||London|
|Harriet P.||Managing Partner, Digital||London|
|******* - *** ***||Media Buying, Media Planning||unknown||present||*******|
|******* - ********* *****||Media Buying, Media Planning||unknown||present||*******|
|******* - **** ***||Media Buying, Media Planning||unknown||present||*|
|******||media buying & planning||unknown||present||*|
|***** - **** ********||Media Buying, Media Planning||2013||present||*****|
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On the Brink - Score 69: Sainsbury's Bank puts data, CRM guru into marketing transformation helm
Subject: Sponsorship, Financial Services, Direct Mail, Press, Door Drop, Digital, Outdoor, Radio, TV
Company: Sainsbury's Bank is the banking and insurance arm of the national supermarket chain.
Opportunity: Promoted Yvonne Balfour from head of data and CRM to head of marketing transformation. She will be responsible for the overall strategy, including partnerships, that push the business forward.
Banks typically try to cast a wide net when it comes to audience reach, but many have recently been targeting millennials as they enter the workforce and begin to buy homes and make larger purchases. Sellers-- "check" your strategies immediately and "deposit" your pitches throughout Q4. Those familiar with omnichannel emphasis will have the advantage and should get in touch with the bank's PHD Media contacts.
Digital and integrated agencies would be wise to reach out in H1 2017 when businesses are evaluating plans and consumers are spending/investing. Pathmatics is showing a significant decrease in digital for 2016, but this could just lead to greater emphasis next year or be a result of ad spend going elsewhere.
Experience: Balfour has been with Sainsbury's since 2012 when she joined interim customer insight. Before this, she worked for Tangible where she climbed to group partner. Her specialties include direct, integrated, digital, B2B, online and marketing strategy.
Media Spend: In 2015, the company spent over £5.5m on direct mail and another £5.5m on press. The rest of the company's £12m media budget was spread across TV, digital, door drop and radio. Q1 2016 saw similar spending with greater emphasis on TV.
Digital Breakdown: Per Pathmatics, since January, Sainsbury's Bank has spent £21.7k on desktop ads that gained over 9m impressions. Of those, all were placed programmatically with 63% through ad networks and 36% through exchange. Top publishing sites include ebay.co.uk, pets4homes.co.uk, mirror.co.uk and deviantart.com.
This is a significant drop in online presence, compared to year-to-date 2015 when £306.6k was spent on desktop which collected 66.8m impressions. During this time, the company also spent over £200k on mobile and tablet ads that nabbed 46.8m impressions.
Competitors: Fellow financial institutions include British Business Bank.
Midlothian EH12 9DQ
T: 0131 338 2801
Ms Yvonne Balfour
Head, Marketing Transformation
Mr Joel Dawson
Mr Paul Macready
Digital Media Manager
Ms Laura Tickell
Mr William McAvoy