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LIDA | Agency Profile, Contacts, AOR, Client Relationships

Service: creative

Main Telephone 020 7544 3700
Main Fax 020 7544 3701
Primary Address
36 Golden Square
London, London W1F 9EE

LIDA Contacts

Contacts (5/23)
Name Title City
James C. Strategy Partner London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7544 3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 36 Golden Square
London, London

Paula J. Chief Operations Officer London
Victoria F. Chief Executive Officer London
Simon C. Chief Strategy Officer London
Ben G. Chief Creative Officer London

Client Relationships

Brand Service From To Media Spend
**** ***** - ******* Creative 2016 present *******
****************.*** Digital unknown present *
**** Creative unknown present ********
**** ***** - **** direct 2014 present ********
*'***** Creative 2017 present ********

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Campaign Imminent: Royal Bank of Scotland taps BIG for six-figure Comm. push

The BIG Partnership their six-figure PR account for its NatWest, Royal Bank, Lombard and Invoice Finance locations throughout the UK. The agency will partner with communications agency Luther Pendragon for their south of England operations. The B2B push will highlight employee efforts and how they help with customers' business growth.

The bank has also shaken up marketing in the last few months, losing Martin Thomas as head of marketing for private banking and gaining Marketing Manager Jennifer Sofianou. LIDA on a rebrand and ended its sponsorship relationship with Six Nations Championship. Agency connections may be in jeopardy as PR could be only the beginning. Digital agencies have a huge shot as there appears to be a vacancy.

Note, Zenith has covered media planning and buying since 2011.

Additional Information

Media Spend: In 2015, the company spent over £20m with the majority going towards outdoor, press, radio and TV and less was spread across digital, cinema and direct mail. Last H1 saw similar spending with radio (£3m) and press(£1.8m) gaining the most.

Digital Breakdown: Last year, RBS dropped £1.4m on desktop ads that gained 127m impressions. Site direct placement was preferred and top publishers included, and This is close to three times 2015's budget which saw £479k spent to nab 75m impressions.

Competitors: Fellow banks making recent marketing moves include Standard Chartered Bank.

Royal Bank Of Scotland (RBS)
175 Glasgow Road
Midlothian EH12 1HQ
T: 0131 556 8555

Ms Jennifer Sofianou
Marketing Manager