LIDA | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7544 3700|
|Main Fax||020 7544 3701|
|James C.||Strategy Partner||London|
Sample of Associated Brands
|Paula J.||Chief Operations Officer||London|
|Victoria F.||Chief Executive Officer||London|
|Simon C.||Chief Strategy Officer||London|
|Ben G.||Chief Creative Officer||London|
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Campaign Imminent: Royal Bank of Scotland taps BIG for six-figure Comm. push
The BIG Partnership their six-figure PR account for its NatWest, Royal Bank, Lombard and Invoice Finance locations throughout the UK. The agency will partner with communications agency Luther Pendragon for their south of England operations. The B2B push will highlight employee efforts and how they help with customers' business growth.
The bank has also shaken up marketing in the last few months, losing Martin Thomas as head of marketing for private banking and gaining Marketing Manager Jennifer Sofianou. LIDA on a rebrand and ended its sponsorship relationship with Six Nations Championship. Agency connections may be in jeopardy as PR could be only the beginning. Digital agencies have a huge shot as there appears to be a vacancy.
Note, Zenith has covered media planning and buying since 2011.
Media Spend: In 2015, the company spent over £20m with the majority going towards outdoor, press, radio and TV and less was spread across digital, cinema and direct mail. Last H1 saw similar spending with radio (£3m) and press(£1.8m) gaining the most.
Digital Breakdown: Last year, RBS dropped £1.4m on desktop ads that gained 127m impressions. Site direct placement was preferred and top publishers included propertynews.com, parkers.co.uk and healthline.com. This is close to three times 2015's budget which saw £479k spent to nab 75m impressions.
Competitors: Fellow banks making recent marketing moves include Standard Chartered Bank.
Royal Bank Of Scotland (RBS)
175 Glasgow Road
Midlothian EH12 1HQ
T: 0131 556 8555
Ms Jennifer Sofianou