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Kinetic Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning, out-of-home

Main Telephone 0207 150 6000
Main Fax 020 7544 4601
Primary Address
24-28 Bloomsbury Way
London, London WC1A 2SL
England

Kinetic Worldwide Contacts

Contacts (5/8)
Name Title City
Stuart T. Chief Executive Officer - Western Europe London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0207 150 6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 24-28 Bloomsbury Way
London, London
WC1A 2SL
England

John D. Chief Operating Officer London
Gideon A. Planning Development Director London
Nicole L. Head, Client Development - UK London
Nick B. Business Director London

Client Relationships


Brand Service From To Media Spend
******** Media Buying, Media Planning unknown present *
******* Media Buying, Media Planning unknown present *******
***** **** Media Buying, Media Planning unknown present *
***** Media Buying, Media Planning unknown present *******
***** ***** Media Buying, Media Planning unknown present *

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WinmoEdge

Omnichannel Opps: Molson Coors shakes-up media, Zenith holds onto UK & I


After a review process that kicked off WPP's Kinetic will continue to handle OOH.

Just last month, Pathmatics shows consistent digital spending throughout the last two years. From 2015 to last year, the company flopped video emphasis for desktop ads.

Sellers should be all over this. TV, digital and outdoor are heavy pillars and Molson Coors will likely spend from Q2-Q4.

Additional Information

Media Spend: In 2015, the brewer spent £18.7m was spent on TV (£8.9m), outdoor (£7.9m), cinema (£1.5m), press and digital. While in H1 2016, £5.4m was spent on TV and another million was spread across outdoor, digital, radio and press.

Digital Breakdown: Last year, according to Pathmatics, SAB Miller & Molson Coors spent £807k on video ads that gained 51m impressions. Of those, 80 per cent were placed site direct and top publishers included youtube.com, filmweb.pl, wp.pl and dailymail.co.uk.

This is a slight increase from 2015 when £1.1m was spent on desktop and video ads that generated 48m in impression counts.

Target Market: Millennial and Gen-Y individuals, often men.

Competitors: AB InBev.

Molson Coors Brewers
137 High Street
Burton-on-Trent
Staffordshire DE14 1JZ
T: 01283 511 000

Mr Martin Coyle
Marketing Director - UK & I
martin.coyle@molsoncoors.com

Mr Lawrence Roles
International Marketing Director - Carling & Staroperamen
‚Äčlawrence.roles@molsoncoors.com

Mr Guy Edwards
Business Director
guy.edwards@zenithoptimedia.co.uk