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Kaper | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone 020 3301 2003
Main Fax
Primary Address
20 Farringdon Rd
London, London EC1M 3HE
England

Kaper Contacts

Contacts (5/20)
Name Title City
Chris M. Managing Director & Founder London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 3301 2003
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 20 Farringdon Rd
London, London
EC1M 3HE
England

Natalie H. Account Director London
Becky R. Business Director London
Lucy N. Account Director London
Lisa S. Account Director London

Client Relationships


Brand Service From To Media Spend
******* *** public relations unknown present ********
****** Public Relations unknown present *****
********** public relations unknown present ******
***** ****** public relations 2016 present ***
**** **** public relations unknown present *******

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WinmoEdge

Social, Sponsorship Opps: Cancer Research UK taps W to promote World Cancer Day


Organisation: Cancer Research UK provides cancer incidence, mortality and survival statistics and information on cancer causes and treatment.

Opportunity: Appointed last October.

Last year, the charity made several agency shifts (listed below) so expect marketing to roll out in full force. Digital has remained consistent the past two years. Pathmatics reports peaks in Q1 and Q4.

Hopefully, sellers got in touch when we urged you late last year but if not, reach out to your MediaCom contacts immediately as spending will kick off shortly and will ripple throughout the year. 

Additional Information

Media Spend: In H1 2016, Cancer Research UK spent £2.4m on TV and another £1.4m was spread across outdoor, press, radio and digital.

Digital Breakdown: Last year, Cancer Research spent £1.8m on desktop ads and £911k on video ads which generated a total of 180m impressions, according to Pathmatics. The majority were placed site direct and top publishing sites include youtube.com, dailymail.co.uk, gumtree.com and msn.com.

This is a change in strategy compared to 2015. During this time, £2.4k was spent on desktop ads that gained 214m impressions. They were able to nab greater impressions this year due to greater Q1 emphasis as well as H2. Unlike 2016, when peaks only occurred in H2.

Agency Relationships: Just The Good Agency for social.

Cancer Research UK
Angel Building
407 St John Street
London, EC1V 4AD
T: 020 7242 0200

Mr Anthony Newman 
Brand, Marketing & Communications Director
anthony.newman@cancer.org.uk