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John Ayling & Associates | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 020 7439 6070
Main Fax 020 7437 8473
Primary Address
27 Soho Square
London, London W1D 3QR
England

John Ayling & Associates Contacts

Contacts (5/34)
Name Title City
Rob S. Chief Executive London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7439 6070
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 27 Soho Square
London, London
W1D 3QR
England

Richard T. Senior Account & Board Director London
Nick S. Digital Director London
Adam H. Account Director London
Deb M. Account Director London

Client Relationships


Brand Service From To Media Spend
*** ***** *** Media Buying, Media Planning unknown present *
******** Media Buying, Media Planning unknown present *
****** *** ******** - ******* Media Buying, Media Planning unknown present ******
****** ** ******* **** Media Buying, Media Planning unknown present ******
*** **** & ******** - *** *** Media Buying, Media Planning unknown present ******

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WinmoEdge

Digital, Cinema Opps: Asahi launches multiple ads for Peroni gluten free selections


Company: Asahi Group Holdings is a leading brewery and soft drink company based in Tokyo, Japan.

Opportunity: The here)

Last year, Asahi gained a SAB marketer through the merger and DV knew it would choose to push its Peroni brand for the European Market. Sellers were hopefully able to chug this opp before these Q1 campaigns launched but if not, continue to reach out for H2 revenue chances.

JAA currently handles media for Asahi, so consider both as potential points-of-entry. Gluten-free options could become the norm for beer companies as well as video-centric campaigns. Asahi will spend this year adjusting and uniting brands to better target their individual consumer markets. Judging by this, they've already started. 

Agency reviews are likely by late 2017, so those hoping for AOR status should warm up their pitch all year. 

Additional Information

Digital Breakdown: Grolsch spent £21k in 2016 on video ads, per Pathmatics, going through DSP Videology. Top destinations were aol.com, msn.com and aol.co.uk. No spend was recorded for the brand last year.

Peroni spent £30k on desktop ads last year, spending 41% on the DSP DoubleClick. Top sites were whatculture.com, timeout.com and foodnetwork.co.uk. During 2015, Peroni spent nearly £667k on desktop ads.

Competitors: Fellow beer brands making recent marketing moves include Molson Coors also planning for 2017 by reviewing media.

Competitors: Recent beer opps are Carlsberg.

Asahi Beer UK
One Forge End
Woking, Surrey
GU21 6BD
01483 718 100

Mr Jay Maling
Marketing Director
jay.maling@sabmiller.com