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Isobel | Agency Profile, Contacts, AOR, Client Relationships

Service: full service, creative

Main Telephone 20 7291 0969
Main Fax 020 7208 5556
Primary Address
144 New Cavendish Street
London, London W1W 6YF

Isobel Contacts

Contacts (5/16)
Name Title City
Paul H. Chief Executive, & Managing Partner London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 20 7291 0969
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 144 New Cavendish Street
London, London

Steve H. Planning Partner & Co-Founder London
Sue L. Financial Director London
Rob F. Creative Partner London
Sarah F. Business Director London

Client Relationships

Brand Service From To Media Spend
***** ***** Creative unknown present *******
**** ***** Creative 2018 present *
*&* *** ***** *** Creative 2016 present *******
******* - *** **** Creative 2015 present *******

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Expansion Alert: David Lloyd nabs vuln. account Virgin Active clubs for UK emphasis

Update (09 Feb.): vulnerable account) set to be complete this Q2. For the past year, David Lloyd have renovated existing clubs and are now focused on an aggressive UK and European growth strategy.

Just Virgin Active too, since they launched a recent campaign for weight loss season and could be prepping for its next moves.

The following was originally published 6 Feb.

Blue 449 did not repitch for the business.

Isobel's support, across TV, social, door drop, digital and in-club communications. The company consistently targets Gen-x and millennial women but has recently included men in their focus. Omnichannel sellers should exercise their contacts immediately. The company has a history of spending heavily in H1 and Q4 so anticipate campaigns.

Also note, Pathmatics reports that David Lloyd increased desktop spending last year. Though there has not been recent hires around digital, it still remains a channel-of-entry for agencies since creative and digital relationships are now set for a bit.

Additional Information

Media Spend: In H1 2016, £18k went towards press, £6.9k to outdoor and a small portion was spread across radio and digital. This is down from 2015 when £530k was spent on media, peaking in Q1. Expect greater Q4 emphasis.

Digital Breakdown: According to Pathmatics, last year, David Lloyd spent £11.8k on desktop ads to gain 458k impressions. Most were placed site direct and top publishers included, and

This is quite different from 2015, when £3.4k was mostly spent on mobile ads that generated over 2 million impressions. During this time, programmatic placement through DSP was preferred.

Competitors: Perform Better kicking off marketing following director appointment.

David Lloyd Leisure Group
Mosquito Way
Hatfield Business Park
Hertfordshire AL10 9AX
T: 01707 283 500

Mr Simon Mills
Head, Marketing