Isobel | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, creative
|Main Telephone||20 7291 0969|
|Main Fax||020 7208 5556|
|Paul H.||Chief Executive, & Managing Partner||London|
Sample of Associated Brands
|Steve H.||Planning Partner & Co-Founder||London|
|Sue L.||Financial Director||London|
|Rob F.||Creative Partner||London|
|Sarah F.||Business Director||London|
Who is the Chief Executive, & Managing Partner of Isobel?
What is the email of the Planning Partner & Co-Founder of Isobel?
What is direct phone of the Financial Director of Isobel?
Who is the Creative agency of Isobel?
Your personal LinkedIn™ network connections
Expansion Alert: David Lloyd nabs vuln. account Virgin Active clubs for UK emphasis
Update (09 Feb.): vulnerable account) set to be complete this Q2. For the past year, David Lloyd have renovated existing clubs and are now focused on an aggressive UK and European growth strategy.
Just Virgin Active too, since they launched a recent campaign for weight loss season and could be prepping for its next moves.
The following was originally published 6 Feb.
Blue 449 did not repitch for the business.
Isobel's support, across TV, social, door drop, digital and in-club communications. The company consistently targets Gen-x and millennial women but has recently included men in their focus. Omnichannel sellers should exercise their contacts immediately. The company has a history of spending heavily in H1 and Q4 so anticipate campaigns.
Also note, Pathmatics reports that David Lloyd increased desktop spending last year. Though there has not been recent hires around digital, it still remains a channel-of-entry for agencies since creative and digital relationships are now set for a bit.
Media Spend: In H1 2016, £18k went towards press, £6.9k to outdoor and a small portion was spread across radio and digital. This is down from 2015 when £530k was spent on media, peaking in Q1. Expect greater Q4 emphasis.
Digital Breakdown: According to Pathmatics, last year, David Lloyd spent £11.8k on desktop ads to gain 458k impressions. Most were placed site direct and top publishers included mumsnet.com, myfitnesspal.com and menshealth.co.uk.
This is quite different from 2015, when £3.4k was mostly spent on mobile ads that generated over 2 million impressions. During this time, programmatic placement through DSP was preferred.
Competitors: Perform Better kicking off marketing following director appointment.
David Lloyd Leisure Group
Hatfield Business Park
Hertfordshire AL10 9AX
T: 01707 283 500
Mr Simon Mills